1. Create content project
without money and grants.
Different ideas, different
recipes
Olga Yurkova
MediaBarCamp,
9-12.05.2013
olga.urkova@gmail.com
facebook.com/olga.urkova

2. http://biggggidea.com
Social investment platform
• Financial support of ideas
• All or nothing
• To get money project must collect
100% of the amount over time
• Only non-commercial projects
• 10 successful projects
• 6200 ₴ the maximum donation
-
• 1 ₴ minimum donation
-
• 170780 ₴ (21347 dol.) - invested
totally
• 819 donations

3. http://biggggidea.com
Created for crowd’s money

4. http://biggggidea.com
What did they do?
• fees for participation
• consulting in step submitting ideas
• successful teams consult beginners
• you can see where the money goes
• not a charity, but participation in the
project
• regular information about the progress of
the project

5. http://biggggidea.com
Successful projects
• creating of Crowdfunding on
Big Idea (4 000 dollars)
• street knitting in Lutsk (400)
• decadence takes its (3 000)
• fairytales of little Magdalena
(3483)
• single "blue VAPA“ (625)
• family medicine for the
villages of Crimea (1750)
• music of the Wall (625)

6. http://texty.org.ua
Project funded by readers
• Created in 2010 by group of
professional editors
• New media for thoughtful
readers
• First was an investor, then run
out of funds
• Traditional journalism & data
journalism
• Smart texts
• Translations of books

7. http://texty.org.ua
They need…
• editor-in-chief – 800 USD
• admin-journalist – 800 USD
• honorarium fund– 1100 у.о.
(3-5 quality articles per
week)
• a thousand people who are
to paid 21 hryvnia once a
month

8. http://texty.org.ua
What did they do?
• concept of slow media
• write about important social
issues
• stories of communities
• rate for small donations
• combination of professional and
citizen journalism
• insider Information
• promotion of the Ukrainian
language
• donations of articles
• public contract with readers

9. http://texty.org.ua
They have done…
• online reports from the protests
of entrepreneurs
• translation of the book of
Mahatma Gandhi
• created the School of visualizing
• Analyzed phobias of President
• translate the best materials of
English-language internet
• visualized the state budget

10. http://texty.org.ua
Good results
• 2012 – attendance has grown
6 times
• 15000 unique users
• Data journalism school

11. http://texty.org.ua
New challenges
• 20 times more money
• rich investors
• partnership with cafes and
restaurants
• volunteer to head
fundraising

12. http://chtyvo.org.ua –
online library
• Created in 2005 as selection of texts in
txt for easy reading on mobile because
lack of books non-Soviet period
• 2008 - dynamic engine, all formats
• 2009 – 2.0 version
• Now - 1504 works of the 591 authors
(translators)

13. http://chtyvo.org.ua –
What did they do?
• spread and popularization of
Ukrainian-language books
• provide readers with full translations
of books
• providing pupils and students
Ukrainian-literary material
• Preservation and sharing Ukrainian
thought in word, which means - the
historical memory
• providing convenient using and access
to e-library in every way possible
• keep in mind copyright

14. http://chtyvo.org.ua
Crowdsoursing
• digitizing of paper literature
• search for books and putting them on the website
• proofreading
• conversion of text to format *.fb2
• promotion e-library on the Internet
• writing instruction and reference articles
• writing news articles and reviews
• writing biographies of the authors

15. http://www.istpravda.com.ua/
New history of Ukraine

16. http://www.istpravda.com.ua/
New history of Ukraine
• сreated in 2010 by two professional
editors
• sociohistorical popular science
website
• platform for discussions about the
history of Ukraine
• special projects Holodomor, Katyn,
Holocost, Museum
• do not make provocative texts
• Project Holodomor: 1625 USD, 60% -
donation of three people
• Donations From 10 to 100 hryvnia

17. http://www.istpravda.com.ua/
Audience
• 4.4 million visitors from
Ukraine for 2.5 years
• 173 thousand from USA
• 300 thousand readers per
month
• 10 thousand readers per day
• most writers - young
historians and interested
people

18. http://www.istpravda.com.ua/
What did they do?
• found a booster - known portal pravda.com.ua
• articles from volunteers
• encourage readers to send family files,
pictures, reflection, history of their city
• partnership with universities and public
organizations. libraries and archives
• provide an opportunity to donate money
• qualitative SMM stimulating fundraising

19. http://alushtalive.com/
Hyperlocal website
• Created in 2008 by local
enthusiasts
• collective blog of visitors and
residents of Alushta
• quickly became the most
popular resource of the city
with 30 thousand people
• more than 1,000 registered
users
• always active more than a
hundred users
• came to self-sufficiency

20. http://alushtalive.com/
They are need…
• promotion - 2.5 years
• staff - two people - the
editor and the technician
• rental and service server

21. http://alushtalive.com/
What did they do?
• fill the information gap
• only independent from the power source of local
information
• lack of censorship and self-regulation of the total
community
• attracting interesting user generated content
• Visitors atmosphere attracts other visitors
• Advertisers come when talking about the site
offline
• This model can be used in any small locality

22. http://www.naturalist.if.ua/
Site about the nature of Ukraine
and the world
• Created in 2007 by by
teachers and students of
local univercity
• promotes knowledge about
nature
• Editorial Board - three
people
• six freelancers
• thousands of articles that
are updated regularly
• 550 visitors daily
• 96 thousand monthly

23. http://www.naturalist.if.ua/
What did they do?
• financial
support
• publication
of articles
• photos
Upload
• Info and PR
support

24. http://www.shelkino.tv
People TV channel
• created in 2011 by one man
• bite the power,
no censorship
• editor and three freelancers
• volunteering and donations
(only 100 USD)
• paid for hosting for 2 • public contract
months
• contribution to NMPU
• fabric for chromakey
shooting

25. http://www.shelkino.tv
Problems
• slow
computers
• one material
is prepared
5-6 hours
• journalists
have
the main work

26. Viktor Yanukovych. Third year.
Pokraschennya

27. Viktor Yanukovych. Third year.
Pokraschennya.
• Internet marathon organized by four
journalists
• six hours broadcast online without politicians
• first held in 2011
• alternative summarizing year of President
• culture and art, journalists, opinion leaders
• In 2013 for the first time turned for help to
people

28. Viktor Yanukovych. Third year.
Pokraschennya. What did they do?
• Maximum savings
• Credible project
• Pages in all social networks
• Great PR of the project
• Appeal to readers to ask
questions during the
discussion
• Open Source

29. Viktor Yanukovych. Third year.
Pokraschennya
• watched by 51,800 users
• technique was borrowed
• The room is provided free
• Prepare, conduct and organization of the
broadcast were free
• Free Webcast on the 25 top websites and
youtube

30. So, how to attract an audience to help
you?
• expertise
• the generation of ideas
• micro-tasks
• services of freelancers
• Internet services
• crowdfunding
• crowdcreation,
• crowdvoting
• "wisdom of the crowd."

31. Thank you!
Olga Yurkova
+380672969595
olga.urkova@gmail.com
facebook.com/olga.urkova