it,s an idea about selling hilsha in market in a new way in Bangladesh.

1. Project: Hilsa Fish
Submitted by
CREATIVE GROUP

3. Member list
• Rakib Hasan Opu 14MGT-077
• Md Omar Faruk Rafe 14MGT-076
4th batch, Department Of Management
Studies
University Of Barisal

4. We envision a world where youth are active
leaders, striving to open doors for women
employment and concerned to provide fresh
local, healthy and affordable food to everyone.
To ensure that all guests and staff are treated
with the respect and dignity they deserve.
VISION
MISION

5. Strength Weakness Opportunity Threat
SWOT analysis
Supply fresh hilsa High
competition
Lack of
Capital
customer all over
the Country

6. Market Summary
• People all over the country are willing to pay
enough for fresh Hilsa Fish.
• People all over the country are who like to spend
more for quality product.
• The per capita income of people in our country is
increasing gradually which is an indicator of
increasing spending power.
• Barisal is a place with many rivers & those are full
of several fishes.

7. Sources
Local FishermanBrokersWhole seller

8. Strengths &
Opportunities
– We will serve fresh fish .
– We don’t use any kind of harmful chemical to preserve fish.
– We grantee our fish will be 100% hygienic.
– With a reasonable rate & quantity.
– All the members of management team are properly qualified for this sector.
– We have enough customer all over the Country.

9. Weakness & Threats
• Lack of Capital
• The Service is new and not established.
• Loan burden
• We have limited owners capital funds.
• Space for low profit margin.
• High competition.

10. Competition
• There are so many competitor in these business
• Direct completion will come from
Agora Shop
Shwapno Super
shop
Meena Bazar

11. Goals & Objectives
• Ensure customer satisfaction and build a repeat-
customer base.
• Improve our position in the local market and
strength our brand.
• It also allows us to interact with people on a daily
basis.
• Promoted through radio and newspaper
advertising and posters.
• A person who is active & known face in the
community can promote service through his
affiliation with many groups and organizations.

12. Research & Development
Around of the gross profit in R&D sector.
The R&D sector cost will be made in the following way-
Different ideas from different professionals.
Promoting new ways to provide our service.
Experienced Manager.
Other possible sources.

13. Required manpower
1. manager
2. Labors.
3. Salesman(Good Capacity)
4. Brokers

14. Financial Plan
It is reasonable to assume that given the location, size of operation,
and unique concept of this service, that it will produce service in
excess of the existing operation. The projections set out in this plan,
however, are based on a more conservative estimate.

15. Primary source: 60% that is our own capital
Secondary source: 40% come from bank
loans, debtors etc.
Sources of capital

16. FINANCIAL INFORMATION
STARTUP BUDGET
Monthly
cost
Number of
months
Monthly
cost taka
One time
cost taka
Total cost
taka
Employee
salaries
6 9000 54000 54000
Rent/lease
payments
6 20000 120000 120000
Advertisin
g
promotion
web site
6 10000 60000 60000
supplies 6 50000 300000 300000
Communic
ation/tele
phone
6 10000 60000 60000

17. Monthly cost Numbers of
months
Monthly cost
taka
One time cost
taka
Total cost taka
utilities 6 41500 249000 249000
insurance 6 1000 6000 6000
Bank service
charges
6 1000 6000 6000
Repairs &
maintenance
6 10000 60000 60000
Total monthly
costs
861000

18. Items Taka
Machinery & equipment 2,000,00
Furniture & fixtures 2,000,00
Computer equipment 50,000
Business license fees 40,000
Advertising promotion 25,000
inventory 50,000
Supplies 2,000,00
Cash –On-Hand (working capital) 1,000,00
Total one -Time 8,65,000
Total startup costs 17,26,000

19. Pricing & Cost Control
 The pricing of Hilsa depends on its size & weight.
 BDT 800- 1000 per Kg (800gm)
 BDT 1200- 1500 per Kg (900gm or above)
 With a focus on Cost Control, we anticipate 6 months to
fine tune the operations and manage our costs within the
defined tolerance range between 18-31%.

20. Resource Requirements
Management: Whole management bodies are responsible for
overall management, operations and training.
Fish: Fish collection will be completed from local fishermen.

21. Market Promotion
• Online Advertising.
• Radio & Newspaper Advertise.
• Posters.

22. Customer Attraction
Coupons
Discount
Membership Cards

23. THANK YOU!