car care business with creativity

2. FEASIBILITY REPORT
Group Members:
Urooj Ilyas 16281
Shezza Razzaq 15838
Jahanzaib Ali Khan 15664
Fariya Nisar 15460
The GJ SOLUTION
Car Care Division

3. TABLE OF CONTENTS
 Mission statement of the company
 Overview of the report
 Limitations & Justifications in proposed business
 History & Current Status of the business
 Company’s Hierarchy (Profile)
 Employee T&D
 Marketing Strategy
 Target market & location
 Financials
 Future outlook

4. MISSION STATEMENT
“Leader in Auto Care Products and Services in Pakistan.
Enlighten and provide high quality Auto Care products and
services to our customers.”

5. OVERVIEW OF THE BUSINESS
Our new business of Car Care and Maintenance
with the name of GJ Solutions which has the trade
mark (GJ SOLUTION), which we are willing to
start and in this regards we gathered many facts,
figures and information.

6. JUSTIFICATION
• One competitor only who provides services to
members only
• Demand in the market
• Convenient for customers
• Market initiators therefore, more knowledge about
market and advantage to be price setters
• Chances to earn huge profits

7. HISTORY OF BUSINESS
• A mobile care business like ours has no particular
history in Pakistan
• Since a couple of years Motorway police has been
providing this sort of service to the people traveling
and needing help with there car but they are not
doing it professionally like us
• Although there is one competitor in the market that is
Evac but it only provides services to members
leading us to have a monopoly in the market

8. PROPOSED COMPANY PROFILE
Name Proposed task Position
Urooj ilyas Managing Director
Jahenzeb khan Director Finance
Sheeza razzaq Director Marketing & Sales
Fariya nisar Operations & Management

9. EMPLOYEE SKILLS DEVELOPMENT PROGRAMS
• Highly trained employees
• Latest technology
• Training to use equipment efficiently
• Workshops

10. MARKETING STRATEGY
Advertising will be done through:
• Word of Mouth
• Local Magazines e.g. Home Express, Women’s Own
Etc.
• Pamphlets to the Local Newspaper Hawkers
• Social Media

11. TARGET MARKET / LOCATION
• Upper class and middle class
• Residence of Clifton and Defense
• Shaheed-e-Millat Road, (WEST LAND
TRADE CENTRE) Karachi, Pakistan 75500.
•
• Approx.600 Sq ft, 4 Chambers

12. FINANCIAL OF THE COMPANY/REPORT

13. MONTHLY EXPENSES
Particulars Expenses Monthly Expenses
Expert mechanics *4 Rs.18,000/- each Rs.72,000
Co Mechanics *3 Rs.8,000/- each Rs.24,000
Customer
Representative
Officer*1
Rs.25,000/- Rs.25,000
Supervisor*1 Rs.35,000/- Rs.35,000
Rent of the Premises
Per month
Rs.140,000/- Rs.140,000/-
Increase in Rent 05% every year Rs.7,000
Total Rs.303,000

14. TOTAL ESTIMATE REQUIRED
Estimates Required
Civil Works Rs.24, 000/-
Fixture Works Rs.15, 000/-
Furniture Works Rs.65, 000/-
Plumbing Works Rs.18, 000/-
Electric Works Rs.22, 500/-
Electronic Equipment’s Rs.52, 000/-
Mechanical Equipment’s & Tools Rs.195, 000/-
Shahzore Truck (Used) Rs.650, 000/-
Staff Salaries Rs.75, 000/-
Misc Expenses Rs.20, 000/-
Total Rs 1,136,500

15. EXCEPTED PROFIT PROJECTION
0
10
20
30
40
50
60
70
80
month
1
month
2
month
3
month
4
month
5
month
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month
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month
8
month
9
month
10
month
11
month
12
After discussion with several Mechanics and Workshop owners, we have
concluded that with in the first year of our business, we can get an average
of 60 complaints per month, and if we charge 100 Rs per complaint, it will
have a 60% of cost, that will give us a 40% of profit in every complaint.

16. FUTURE OUTLOOK

17. BUSINESS EXPANSION IN FUTURE
• Service centers
• Mobile application in order to identify location
of the customer
• Market penetration by catering the customers
outside Karachi