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PUKENA.NG
Yo u r O n e - S t o p S o l u t i o n t o R e l i a b l e S e r v i c e
a r o u n d t h e h o m e o r o f f i c e
Co-founder, Pukena.ng
Hello!
I Am Emmanuel Udeagha
Pukena connects individuals, households and companies with skilled
and vetted artisans and other service providers in Nigeria.
WHAT WE DO
“The average
Nigerian
employer has
been frustrated
by our local
artisan”
OUR SOLUTION
Deploys them to people and companies that need them
Discovers good artisans and service providers
Develops them into world-class professionals
A technology-enabled system that:
We are raising a new breed of service professionals in Nigeria
whose main aim is customer satisfaction.
How It Works
Receives up to 5 different
quotes from different service
providers and makes his
buying decision. He also
checks their respective profiles
to know their professional
history.
He then hires the best artisan
based on his discretion.
Pukena manages the project
till completion and payment
Client
Creates a profile on Pukena
and pass through a rigorous
verification process,
background and special
training sessions before jobs
are assigned to him/her/them.
The service provider can be an
individual or a company.
Service Provider
Collates job orders through its
highly effective technology and
sorts the jobs according to a
set algorithm so as to connect
with the right service provider.
Factors such as nearness to
clients, price, time and budget
are determinants to who gets
the jobs. Usually job alerts are
sent to up to 5 service
providers who then compete
for the job through sending in
their quotes.
Pukena
Market
Validation
Provides digital services to
individuals and
organizations
Digital Services
Provides vetted professional
and academic tutors for pre-
tertiary and professional
students
Tutorial Services
Provides reliable domestic
services/professionals to
home owners
Home Services
Connects local pre-verified
artisans with home owners,
and corporate offices
Handyman Services
Easily connects people in
need of workspaces with
partner workspaces in
Lagos
Hubs and Spaces
Recruits professional drivers
for clients on full time, part
time and for Taxify/Uber
Professional Drivers
OUR SERVICE CATEGORIES
Event Services
Connects event vendors to
users.
Corporate Services
Provides corporate and legal
support for small businesses
Pukena Mart
Online grocery shopping
fulfilled by Pukena
Annual
Membership
Fees by Service
Providers
10-25% Finders /
Delivery Fee
OUR BUSINESSMODEL
Commissions for
service providers or
supermarkets/
restaurants
From clients
Designed a web and mobile application
Onboarded and trained over 250 artisans, completed over 100 projects
Over N10,000,000 Gross Revenue in 12 months
Recipient of Lagos Innovates Workplaces Voucher Program. Currently
based at Venia Business Hub, Lekki Phase 1
Featured in major Tech bogs such as Techpoint, Techmoran, Techcabal and in
several radio programs such as Amazons on Radio on Classic Fm 97.3, and more
recently on Tech Trends on Chanels TV.
Over 3000 visits in the last 12 months on the website
MILESTONES (10 MONTHS)
10,790,500
Revenue in the last 12 months
10%40% 50%
TOP EARNERS
Professional Drivers
Drive for Taxify
Handyman Services
Door Fixing, Generator Repairs,
Appliance Repairs
Digital Services
Web Design, Mobile App
HIGH EARNING POTENTIAL
Freshly Cooked Food Events Services Home Services
ReferralsSocial Media Other methods
30%60% 10%
ADOPTION STRATEGY
WESABI
THE COMPETITION
VCONNECT
HELPOGA
ARTISANOGAJUMIA PREPCLASS
/TUTERIA
Pukena is run by a team of
passionate people with a
strong desire to change
lives.
A vibrant Team
Every service provider is
background checked for
authenticity and criminal
records
Background Check
This is the heart of Pukena.
It ensures we only deploy
pre-verified and highly
professional service
providers to clients’ homes
Our Training System
Pukena provides Insurance
protection which covers
property damage or rare theft
to the tune of N1,000,000
(Not subscribed)
Insurance
Our platform is a
marketplace for services
with similar target market.
Ease of use
Broad Spectrum
Our technology is user
friendly with intuitive forms
for each service to capture
the users’ demand in details.
No generic form
Ease of Use
OUR COMPETITIVE ADVANAGES
Branding
Utility Vehicles
Advertising
Salaries
OUR ASK- N20M
Licenses and Trademarks
Repairs and Maintenance
Laptops (2)
Legal Fees
Logistics & Transportation
Office Equipment
Telephone Calls/SMS
Car Tracking Devices (20 units)
Onboarding and training
4 MILLION
Monthly profit
10% 30 Million
6 Months
PROJECTED REVENUE (6 MONTHS)
AUGUST 2018-JAN 2019
MoM Growth
INCOME PROJECTIONS (AUGUST)
Professional Drivers Handyman Services Digital Services
Professional Drivers
Full Time Drivers
Profit Margin= N10,000 per month
Target=20
Projected Income=N200,000
Drivers for Taxify
Profit margin=N10,000 per week
Target=30 cars
Projected income (weekly)=N300,000
Projected income (monthly)= N1,200,000
General Handyman Services
Average Cost of service= N5,000
Profit per job + finder ’s fee= N3,000
Target for the month= 50 projects
Projected monthly income= N150,000
Gold Subscription=N150,000/ yr
Target for the month= 20 subscriptions
Projected income=N3,000,000
20% of income= N600,000 per year
Monthly=N50,000 per month
Digital Services
Website Design
Average price per website= N100,000
Profit margin per website= N50,000
Target=20 websites
Projected income=N1,000,000
Mobile App
Average price per app= N200,000
Profit margin per app=N80,000
Target 20 apps=N1,600,000
Logo Design
Average price per logo=N20,000
Profit margin per logo= N10,000
Target 20 logos= N200,000
TOTAL PROJECTED INCOME-N4,400,000
Search Engine Optimization
Influencer Marketing (Brand Ambassadors)
Facebook Marketing
Bulk SMS
Google adwords
Content Marketing
Fliers/Sickers
Events and Promotions
Marketing/Personnel Strategies
Training of 50 drivers
Training of 50 local artisans
Partnering with 10 website developers
Partnering with 10 app developers
Partnering with 10 graphics designers
THE TEAM
Chief Exceutive Officer- Emmanuel Udeagha
THE TEAM
Director of Finance- Lawence Obi
-Shall develop a strong accounting framework for the entire organization
-Shall be responsible for all cash disbursements and budgetary allocations
-Shall be a co-signatory to the corporate account of the organization
-Shall ensure the company is always financially healthy
-Shall spearhead the company’s drive to raise external funding
-Shall represent the company on all financial matters to all stakeholders
-Shall be responsible to the Board
Director of Technology- Ferdinand Aneke
-Shall provide all technical expertise that the company requires at all times
Director of Personnel- Chimezie Udeh
-To design and implement a complete human resource framework that covers recruitment,
screening, verification, development of all levels of staff
-To oversee the deployment of properly verified workforce across all job assignments
-Shall raise and manage all personnel/product managers across all service/product departments
-Shall be the Director of Pukena Academy, the training arm of the company
-Shall be responsible for the general welfare, remuneration, discipline, reward, promotion of all
levels of staff
-Shall be responsible to the Board
Thanks!
You can reach me at: emmanuel@pukena.ng
Any questions?

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Your One-Stop Solution for Reliable Home and Office Services

  • 1. PUKENA.NG Yo u r O n e - S t o p S o l u t i o n t o R e l i a b l e S e r v i c e a r o u n d t h e h o m e o r o f f i c e
  • 3. Pukena connects individuals, households and companies with skilled and vetted artisans and other service providers in Nigeria. WHAT WE DO
  • 4. “The average Nigerian employer has been frustrated by our local artisan”
  • 5. OUR SOLUTION Deploys them to people and companies that need them Discovers good artisans and service providers Develops them into world-class professionals A technology-enabled system that: We are raising a new breed of service professionals in Nigeria whose main aim is customer satisfaction.
  • 7. Receives up to 5 different quotes from different service providers and makes his buying decision. He also checks their respective profiles to know their professional history. He then hires the best artisan based on his discretion. Pukena manages the project till completion and payment Client Creates a profile on Pukena and pass through a rigorous verification process, background and special training sessions before jobs are assigned to him/her/them. The service provider can be an individual or a company. Service Provider Collates job orders through its highly effective technology and sorts the jobs according to a set algorithm so as to connect with the right service provider. Factors such as nearness to clients, price, time and budget are determinants to who gets the jobs. Usually job alerts are sent to up to 5 service providers who then compete for the job through sending in their quotes. Pukena
  • 9. Provides digital services to individuals and organizations Digital Services Provides vetted professional and academic tutors for pre- tertiary and professional students Tutorial Services Provides reliable domestic services/professionals to home owners Home Services Connects local pre-verified artisans with home owners, and corporate offices Handyman Services Easily connects people in need of workspaces with partner workspaces in Lagos Hubs and Spaces Recruits professional drivers for clients on full time, part time and for Taxify/Uber Professional Drivers OUR SERVICE CATEGORIES Event Services Connects event vendors to users. Corporate Services Provides corporate and legal support for small businesses Pukena Mart Online grocery shopping fulfilled by Pukena
  • 10. Annual Membership Fees by Service Providers 10-25% Finders / Delivery Fee OUR BUSINESSMODEL Commissions for service providers or supermarkets/ restaurants From clients
  • 11. Designed a web and mobile application Onboarded and trained over 250 artisans, completed over 100 projects Over N10,000,000 Gross Revenue in 12 months Recipient of Lagos Innovates Workplaces Voucher Program. Currently based at Venia Business Hub, Lekki Phase 1 Featured in major Tech bogs such as Techpoint, Techmoran, Techcabal and in several radio programs such as Amazons on Radio on Classic Fm 97.3, and more recently on Tech Trends on Chanels TV. Over 3000 visits in the last 12 months on the website MILESTONES (10 MONTHS)
  • 12. 10,790,500 Revenue in the last 12 months
  • 13. 10%40% 50% TOP EARNERS Professional Drivers Drive for Taxify Handyman Services Door Fixing, Generator Repairs, Appliance Repairs Digital Services Web Design, Mobile App HIGH EARNING POTENTIAL Freshly Cooked Food Events Services Home Services
  • 14. ReferralsSocial Media Other methods 30%60% 10% ADOPTION STRATEGY
  • 16. Pukena is run by a team of passionate people with a strong desire to change lives. A vibrant Team Every service provider is background checked for authenticity and criminal records Background Check This is the heart of Pukena. It ensures we only deploy pre-verified and highly professional service providers to clients’ homes Our Training System Pukena provides Insurance protection which covers property damage or rare theft to the tune of N1,000,000 (Not subscribed) Insurance Our platform is a marketplace for services with similar target market. Ease of use Broad Spectrum Our technology is user friendly with intuitive forms for each service to capture the users’ demand in details. No generic form Ease of Use OUR COMPETITIVE ADVANAGES
  • 17. Branding Utility Vehicles Advertising Salaries OUR ASK- N20M Licenses and Trademarks Repairs and Maintenance Laptops (2) Legal Fees Logistics & Transportation Office Equipment Telephone Calls/SMS Car Tracking Devices (20 units) Onboarding and training
  • 18. 4 MILLION Monthly profit 10% 30 Million 6 Months PROJECTED REVENUE (6 MONTHS) AUGUST 2018-JAN 2019 MoM Growth
  • 19. INCOME PROJECTIONS (AUGUST) Professional Drivers Handyman Services Digital Services Professional Drivers Full Time Drivers Profit Margin= N10,000 per month Target=20 Projected Income=N200,000 Drivers for Taxify Profit margin=N10,000 per week Target=30 cars Projected income (weekly)=N300,000 Projected income (monthly)= N1,200,000 General Handyman Services Average Cost of service= N5,000 Profit per job + finder ’s fee= N3,000 Target for the month= 50 projects Projected monthly income= N150,000 Gold Subscription=N150,000/ yr Target for the month= 20 subscriptions Projected income=N3,000,000 20% of income= N600,000 per year Monthly=N50,000 per month Digital Services Website Design Average price per website= N100,000 Profit margin per website= N50,000 Target=20 websites Projected income=N1,000,000 Mobile App Average price per app= N200,000 Profit margin per app=N80,000 Target 20 apps=N1,600,000 Logo Design Average price per logo=N20,000 Profit margin per logo= N10,000 Target 20 logos= N200,000 TOTAL PROJECTED INCOME-N4,400,000
  • 20. Search Engine Optimization Influencer Marketing (Brand Ambassadors) Facebook Marketing Bulk SMS Google adwords Content Marketing Fliers/Sickers Events and Promotions Marketing/Personnel Strategies Training of 50 drivers Training of 50 local artisans Partnering with 10 website developers Partnering with 10 app developers Partnering with 10 graphics designers
  • 21. THE TEAM Chief Exceutive Officer- Emmanuel Udeagha
  • 22. THE TEAM Director of Finance- Lawence Obi -Shall develop a strong accounting framework for the entire organization -Shall be responsible for all cash disbursements and budgetary allocations -Shall be a co-signatory to the corporate account of the organization -Shall ensure the company is always financially healthy -Shall spearhead the company’s drive to raise external funding -Shall represent the company on all financial matters to all stakeholders -Shall be responsible to the Board Director of Technology- Ferdinand Aneke -Shall provide all technical expertise that the company requires at all times Director of Personnel- Chimezie Udeh -To design and implement a complete human resource framework that covers recruitment, screening, verification, development of all levels of staff -To oversee the deployment of properly verified workforce across all job assignments -Shall raise and manage all personnel/product managers across all service/product departments -Shall be the Director of Pukena Academy, the training arm of the company -Shall be responsible for the general welfare, remuneration, discipline, reward, promotion of all levels of staff -Shall be responsible to the Board
  • 23. Thanks! You can reach me at: emmanuel@pukena.ng Any questions?