Muhammad Aftab Hashmi is a Pakistani national born in 1980 who has over 10 years of experience in sales and management roles in the FMCG industry. He has held positions of increasing responsibility at companies like Shangrila Pvt Ltd, Z & J Hygienic Products Pvt Ltd, and Unilever Pakistan, managing sales teams and achieving sales targets. Currently he works as an Area Sales Manager at Shangrila Pvt Ltd, overseeing a region in Rawalpindi and Islamabad.

1. Full name:MuhammadAftab Hashmi
Nationality: Pakistani
DOB: 01:06:1980
Marital status:Single
Address:House # E-179, Street # 9 Mian Mir Colony Lahore
Mob: (+92) 0306 4426204
Land Line #: (+92) 042 36825772
E-Mail: hashmi_upl@yahoo.com
PROFILE:
My career starts from grass rootlevel as a key punch operator in a FMCG distribution house (Allied Marketing) where
I got the opportunityto work with sales team ofUnilever Pakistan and Pakistan tobacco companyand learn the sales
and sales operation of FMCG industry, I work there for two years enhance my abilities & talent by taking interest in
every aspect of the business, I been promoted as MIS coordinator in Unilever Pakistan where I worked with
immenselytalented sales and operation experts, and learn the art of team building, management , decision making
,disturbance handling,how to chase and achieve the sales target. Then I moved to a hygienic product’s company as
an Area Sales officer and lead the team of six sales representatives, and then I have got the opportunity to work in a
bigger organization of national level as Territory sales Manager then after two years of time I have been promoted as
Area Sales Manager.
Skills Base
 Proven leadership and human management skills
 Sales targets setting and monitoring
 Time-efficient, systematicworking methodology
 Rapid adaptability to new problem-solving and new locations
 Languages: English, Urdu, Punjabi
 IT: Word, Excel, Power point, Windows
 New product launching
PROFESSIONAL CAREER:
Shangrila Pvt Ltd: April -2014 to Date
Area Sales Manager: (Rawalpindi & Islamabad)
Major Responsibilities:
 Managing the Area of Rawalpindi/Islamabad including 33 surrounding towns
 Responsible of CSD/UCS Target Achievements of Rawalpindi & Islamabad
 Carrying the sales of 30 Millions in the Area
 Managing the team of 3T.Ms and 4 TIs
 Responsible for New product development in the Area
 Responsible for new town development in the area
Achievements:
 Growth from Oct-14 to Mar-15
 Ketchup 20%
 Sauces 15%
 Pickle 20%
 Seasoning 15%
 Open 5 new towns in the area

2. Shangrila Pvt Ltd: Sep- 2012 to April-2014
Territory Sales Manager:
Major Responsibilities:
 Managing company’s distribution Wholesales, Modern Trader and General trade channels
 Responsible of CSD/UCS Target Achievements and Visibility
 Responsible for achieving Monthly sales Targets
 Managing the team of 5 Sales representative
 Responsible for New product development in the Territory
 Monitor Merchandizing activity in the area conducted through third party
 To achieve the Company’s KPIs
Achievements:
 Growth from july-12 to july-13
 Ketchup 40%
 Sauces 35%
 Pickle 15%
 Seasoning 10%
 Achieved the highest Target of 15 million
 Promoted as Area Sales Manager in two years
Z & J HygienicProducts Pvt Ltd
Baby Master-Happy Napi- Baby Care Jan 2011 to Sep2012
Area Sales Officer:
Major Responsibilities:

 Managing company’s distribution with Wholesales, Modern Trader and General trade channels
 Responsible for achieving Monthly sales Targets
 Managing the Team of 6 order bookers and 3 sales men
 Responsible for New product development in the Territory
 Manage Distributor’s Stock, ROI, Red Expense claims and Audit
 Creating targets of the team according to the company policy
 To ensure discipline, punctuality, team buildup and training to new team members for the smooth / efficient
functioning
 To make analysis of different sales reports in MS Excel and Power point for decision making
 To communicate the customers and distributors and solve different problems
 To achieve the Company’s KPIs

3. Unilever Pakistan (Pvt) Ltd) April 2010 to Jan-2011
MIS Coordinator (Lahore Region)

 To ensure the smooth operation of Ultra (Unilever Trade Resource Automation) In two Regions, (Lahore City Region
and Lahore Outer Region)
 I am handling different type of queries for two regions i.e. Software issues, operational issues, Claims, ROI etc
 To ensure proper and in time reporting from Distributor to H.O / Regional Office.
 Support to Regional management in different analysis i.e. Productivity, Penetration, HHT status, ROI, FCS etc. as well
as in different operational issues.
 To discuss and highlight the market gap with Territory Manager(TM)/ Area Manager (AM) to improve business / sales
by using Ultra.
 To ensure discipline, punctuality, team buildup and training to new team members for the smooth / efficient
functioning of Ultra Operations
Project:
 I have done and presented a project on the comparison of Advertising Strategies of Ariel detergent powder with Bonus
detergent powder which is accepted and appreciated by the Virtual University of Pakistan and awarded me with the
Degree
Courses:
 I have attended Safety 102 course conducted by Unilever Pakistan
Education
 M.B.A (Marketing) 2010
 B.A 2005
 Intermediate 2003
 Matriculation 2001