Instagram Marketing: What You Need to Get Started?

1. Starting
Instagram
Marketing
02.
What You Need To
Get Started?

2. 2.1
Before you start,
be sure that you
have an Instagram
Business Account!
There are two ways to make an
Instagram Business Profile:
Create a New
Business Account
Switch Personal
Profile to a
Business Account
1
2

3. Firstly, go to settings
and click on “Switch
to Business Profile”
to get started.
**We recommend creating
a new handle with your
company’s name for brand
recognition.

4. Instagram will then ask you
to connect the account to
your Facebook business
page and edit your
business’s public contact
info:
✓ email address
✓ phone number
✓ location

5. 2.2
Fill up Your Bio!
This will be public on your profile,
so avoid adding private info.
!

6. 4 Benefits to
have Business
Instagram
Profile
1. A business profile allows you to create and publish
Instagram ads without needing to use Facebook’s
advertising tools.
2. Followers can click on your contact button to direct
dealings with you right from your Instagram page
just like they would from your website.
3. Free access Instagram analytics tools, like Insights,
that provide stats about the impressions and reach
of your posts.
4. Unlocked the free incentives that come along with a
business profile, you can start using them to track
metrics and apprehend your audience.