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Marketing Automation


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Marketing Automation

  1. 1. How Marketing Automation Can Help Your Account BasedCan Help Your Account Based Marketing EffortsMarketing Efforts
  2. 2. Marketing…What? Marketing automation is a software tool that allows companies to streamline, automate, and measure marketing tasks so they can increase operational efficiency and grow revenue faster. Marketing Automation!
  3. 3. So What Does it Do? It simplifies a companies marketing campaign as well as allowing a much bigger potential for reaching new prospects
  4. 4. What You Will Need to Do RESEARCH You’re going to need to do a lot of research first in order to put together a strong target list
  5. 5. This will aid you in your Account Based Marketing process Knowledge is power in ABM!
  6. 6. Marketing Automation’s 7 Step Process
  7. 7. #1 Build a Target List
  8. 8. How? Use your research and construct a list of companies that may be interested in you
  9. 9. #2 Execute Campaign
  10. 10. Put your campaigns out there for your target list to see
  11. 11. #3 Measure Email/Website Behavior
  12. 12. The marketing automation software will measure the effectiveness of your outbound emails and current website
  13. 13. It is important to pay attention to where your marketing campaigns are going and what they are saying It would look very bad if you sent a construction company a campaign focusing on flower arrangements
  14. 14. #4 Identify Leads Leads
  15. 15. It will then help to show what prospects were positively affected by your marketing campaign I HATED IT!
  16. 16. #5 Move Qualified Leads to Sales Qualified Leads Sales
  17. 17. From here there will be a suggested list of who to move into your CRM (Customer Relationship Management) It is because of these reasons… we have decided to choose…
  18. 18. #6 Move Possible Lead to Nurture Cycle Nurture
  19. 19. Continue with a marketing campaign to prospects who seem genuinely interested
  20. 20. #7 Measure Marketing Performance
  21. 21. Using Marketing Automation, you will be able to see statistically what marketing campaigns worked and what didn’t
  22. 22. Marketing  It makes your business life easier  Allows for a constructive learning process  Frees up your marketing team to Create more ABM strategies IT!USE Automation
  23. 23. For More Information… For more information about Marketing Automation and how to build your target list visit us at: http://www.salesquest .com/resources/target-account-based-marketing/