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Marketing Automation
1. How Marketing Automation
Can Help Your Account BasedCan Help Your Account Based
Marketing EffortsMarketing Efforts
2. Marketing…What?
Marketing
automation is a
software tool that
allows companies to
streamline,
automate, and
measure marketing
tasks so they can
increase operational
efficiency and grow
revenue faster.
Marketing Automation!
3. So What Does it Do?
It simplifies a companies marketing
campaign as well as allowing a
much bigger potential for reaching
new prospects
4. What You Will Need to Do
RESEARCH
You’re going to
need to do a lot of
research first in
order to put
together a strong
target list
5. This will aid you in
your Account
Based Marketing
process
Knowledge is
power in ABM!
13. It is important to pay
attention to where
your marketing
campaigns are going
and what they are
saying
It would look very
bad if you sent a
construction
company a
campaign focusing
on flower
arrangements
17. From here there will be a
suggested list of who to move
into your CRM (Customer
Relationship Management)
It is because of
these reasons…
we have decided
to choose…
21. Using Marketing Automation, you will
be able to see statistically what
marketing campaigns worked and
what didn’t
22. Marketing
It makes your business life easier
Allows for a constructive learning process
Frees up your marketing team to
Create more ABM strategies
IT!USE
Automation
23. For More Information…
For more information about Marketing Automation and how
to build your target list visit us at:
http://www.salesquest
.com/resources/target-account-based-marketing/