2. Initially, we hoped to prove that
comparison shopping for groceries
is a primary problem for consumers.
Monday, October 28, 13
3. We hoped that by allowing customers to tell us what they
dislike about grocery shopping or
preparing to shop,
the majority would have confirmed this naturally.
Monday, October 28, 13
5. With live interviews, people heading into or out of stores
are generally in a rush.
We had a window of about
1 minute for an interview.
This method may not have yielded
valid results for us.
Monday, October 28, 13
6. We added a
focus group style
questionnaire to our
analysis.
This continues to
deliver results.
Digitally delivered, it’s a
far-reaching medium.
Monday, October 28, 13
8. Try looking up a hashtag
related to the problem you’re
trying to solve.
#ihategroceryshopping
proved both entertaining
and informative!
Monday, October 28, 13
9. We learned that people don’t like grocery shopping
for many reasons.
Monday, October 28, 13
10. Rather than “disproving” our hypothesis,
we realized that our focus was too narrow. We were
limiting our target market.
Monday, October 28, 13
11. We can now amend our hypothesis
and begin the process again.
This can be as fun as you make it.
It’s amazing how many people
are willing to help!
Monday, October 28, 13
