Youth.SG Campus Spy Session 1: Simple Blog Copywriting

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By Youth.SG Campus Spy Blogger Mentor, Ding Neng

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Youth.SG Campus Spy Session 1: Simple Blog Copywriting

  1. 1. Simple Blog Copywriting Ding Neng
  2. 2. Copywriting The art of delivering words that get people to take some form of action.
  3. 3. Copywriting Headline Content 80% 20%
  4. 4. 5 Formula To Write Magnetic Headlines
  5. 5. 1. Simple & Direct <ul><li>Straight to the point </li></ul><ul><li>Not much wordplay or jokes </li></ul>
  6. 6. 1. Simple & Direct <ul><li>Straight to the point </li></ul><ul><li>Not much wordplay or jokes </li></ul>“ Free buffet lunch for all NUS students” “ No school for 3 days due to Principal’s birthday”
  7. 7. 2. State BIG Benefit <ul><li>Tranform major benefit into a headline </li></ul><ul><li>Put your selling point upfront </li></ul>
  8. 8. 2. State BIG Benefit <ul><li>Tranform major benefit into a headline </li></ul><ul><li>Put your selling point upfront </li></ul>“ Enrol in RP and get a Free iPad 2 ” “ Stand a chance to win $100 as our campus spy!”
  9. 9. 3. Announcing Exciting News <ul><li>Headlines that suggest ‘news’ instead of advertising </li></ul>
  10. 10. 3. Announcing Exciting News <ul><li>Headlines that suggest ‘news’ instead of advertising </li></ul>“ Finally! A Recreation Room Opened For Couples Only!” “ New course to teach singles how to get hitched before 30”
  11. 11. 4. Pose Provocative Question <ul><li>Ask a question that involves the reader </li></ul><ul><li>The reader must silently answer “yes” or “I’m not sure, but I want to know more” </li></ul>
  12. 12. 4. Pose Provocative Question <ul><li>Ask a question that involves the reader </li></ul><ul><li>The reader must silently answer “yes” or “I’m not sure, but I want to know more” </li></ul>“ Want to get A* for your FYP? Read this.” “ Do you make these 6 mistakes on your first date?”
  13. 13. 5. How To... <ul><li>Fulfill a need or want. </li></ul><ul><li>Highlight the benefit or result, not the process. </li></ul>
  14. 14. 5. How To... <ul><li>Fulfill a need or want. </li></ul><ul><li>Highlight the benefit or result, not the process. </li></ul>“ How to club whole night and still ace your exam the next day” “ How to ...”
  15. 15. Magnetic Blog Content
  16. 16. 1. List Posts “ 5 Best Places For Sex In The University”
  17. 17. 1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...”
  18. 18. 1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...” “ The 8 habits of...”
  19. 19. 1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...” “ The 8 habits of...” “ The 6 mistakes people make when...”
  20. 20. 2. Case Studies Study the actions someone take, and the results they get from it.
  21. 21. 2. Case Studies Study the actions someone take, and the results they get from it. “ From a neighbourhood school to a top instituition” “ From ___ to ___”
  22. 22. 3. Controversial Posts Disagrees with popular trend “ Why going to university is the worse decision to make after your A levels” “ Studying Engineering will not make you an Engineer!”
  23. 23. 3. Controversial Posts Disagrees with popular trend
  24. 24. Back To You Write down 3 best headlines for your next 3 blog posts!
  25. 25. Thank You! Ding Neng Ding-Neng.com Twitter.com/dingneng

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