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Targeting Your Customers Using Google+

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t be a spammer on Google+. Learn how to use Google+ the right way to drive traffic to your affiliate products. You’ll learn the key ways to use Google+.

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Targeting Your Customers Using Google+

  1. 1. Targeting Your Customers Using Google+ Presented by Kim Beasley http://KimLive.TV
  2. 2. Overview • What is Google+? • What types of people use Google+? • What makes engaging on • Google+ unique? Does interacting on Google+ affect rankings on Google searches?
  3. 3. What types of people are using Google+?
  4. 4. How do you engage with others on Google+? • • • • • Personal Profile Business Page Communities Hangouts (regular & on air) Schedule Events
  5. 5. Engagement Component: Personal profile • • • • • • Share keyword rich posts Use hashtags (#) Share pictures & videos Share content with targeted groups - or Circles - of people Conduct surveys About page: Content & Links
  6. 6. Engagement Component: Business Page • Share keyword rich posts • Use hashtags (#) • Share pictures • Conduct surveys • Share videos • Host Hangouts on Air • Create a Hangout Show
  7. 7. Engagement Component: Communities • • • • • Create & Manage communities for your target audience to participate in Create special categories Include links in About section Conduct surveys Share videos
  8. 8. Engagement Component: Hangouts • Regular o o o o Private Up to 10 people Only those in hangout can view the hangout Not automatically recorded • On Air o o o o Public or Private Up to 10 people in hangout Potentially unlimited viewers Can be automatically recorded to YouTube
  9. 9. Engagement Component: Schedule Events • Public vs. Private • Interactive Commenting • Guest Engagement
  10. 10. Engagement Component: Bringing It All Together • • • • • Personal Profile Business Page Communities Hangouts (regular & on air) Schedule Events
  11. 11. Engagement Component: Google Search • Google Authorship • +1 Activity • Hashtags • YouTube Integration
  12. 12. How to get in touch with Kim Google+ personal profile: • http://google.com/+KimBeasley Google+ business pages: • • http://google.com/+KimLiveTV o producing Google+ Hangout shows so experts can focus on their message and leave the technical side to us http://google.com/+GrowVisibilityWithMe o Social media strategy planning including WordPress website development

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