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30 minutes ppc weekly work

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Annisa Purbandari
Annisa Purbandari

Weekly workflow to see your digital campaign result fast just in 30 minutes.

Marketing
1 of 8
30 MINUTES PPC WEEKLY CHECKLIST Weekly Workflow To See Results Fast
Minutes 0-3: Check Bids and Budget Raise bids on keywords with strong performance, profitable conversion rates. Lower bids on keywords that deplete your budget with low or no ROI
Minutes 4 - 8 : Pause Poorly Performing Keywords Look for keyword outliers with :  Low ROI, and/or  Low quality score
Minutes 9- 16 : Perform Keyword Research  Add new keywords to extend your reach  Identify negative keywords to reduce wasteful clicks  Experiment with different keyword match types
Minutes 17- 21 : Optimize Ad Text Write new text for your worst two ads. Try testing :  A new headline  Different call to action (CTA)  Dynamic keyword insertion
Minutes 21- 26 : Improve Campaign Relevancy  Split your largest ad group into two smaller, more targeted groups  Create a new, more targeted landing page
Minutes 27- 30 : Complete PPC Reporting  Set goals for next month  Show off your progress
Learn More About Digital Marketing 16x9 4x3 @annisapuf a http://annisapurbandari.com

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30 minutes ppc weekly work

  • 1. 30 MINUTES PPC WEEKLY CHECKLIST Weekly Workflow To See Results Fast
  • 2. Minutes 0-3: Check Bids and Budget Raise bids on keywords with strong performance, profitable conversion rates. Lower bids on keywords that deplete your budget with low or no ROI
  • 3. Minutes 4 - 8 : Pause Poorly Performing Keywords Look for keyword outliers with :  Low ROI, and/or  Low quality score
  • 4. Minutes 9- 16 : Perform Keyword Research  Add new keywords to extend your reach  Identify negative keywords to reduce wasteful clicks  Experiment with different keyword match types
  • 5. Minutes 17- 21 : Optimize Ad Text Write new text for your worst two ads. Try testing :  A new headline  Different call to action (CTA)  Dynamic keyword insertion
  • 6. Minutes 21- 26 : Improve Campaign Relevancy  Split your largest ad group into two smaller, more targeted groups  Create a new, more targeted landing page
  • 7. Minutes 27- 30 : Complete PPC Reporting  Set goals for next month  Show off your progress
  • 8. Learn More About Digital Marketing 16x9 4x3 @annisapuf a http://annisapurbandari.com