LinkedIn ads are like many other social media ads.
However, unlike other social media platforms, there is less
targeting options given.
The people on LinkedIn are business
professionals. Therefore, if that is your
target audience you are in the right
place. If you are looking for a particular
niche within the community you can
target them and get as granular as you
However, keep in mind the more
granular you are the less people you
Use targeting methods
In the beginning of your ad, you
want to specifically name the
people you are looking for. This will
draw in the people you want.
Once you have their attention, you
need to create the right call to
action (CTA) to get them doing the
task you want. This could be
something like filling out a form,
calling, or buying something. Be
sure that you keep the information
you give them clear and concise.
Call out and give them a CTA
Your ads may not be perfect from the start, so test a
couple varieties. Thanks to many tracking tools you
can track how well your ads are doing. You might
find certain components work better than others.
A word to the wise, don’t test too much at once. It
will be hard to tell what is making an ad work. By
testing one or two changing variables between the
ads you will have a better way to pinpoint what is
Also, make sure that you are not test for too short of
a time. Usually a month or so might give you a good
idea of what is working. Then you can take key
components and test something new. The result,
hopefully, will be a framework for ads that work with
Your bids will do as much as you want them to. Before you ever set your
bids you should set your budget. Based off of that, you will have a better
idea of what your bids could be. You are also going to want to research what
others are bidding for the same types of ads.
If you don’t bid enough you will not be able to rank well for ads. This means
that your audience might miss out on your ads.
Be wise while bidding
If you know your budget you can go in
and check how much your ads have
spent for the month. From there you can
calculate how much they might spend for
the rest of them month. Once that is
calculated you can adjust your bids up
and down from there to.
This might seem time consuming,
however it only take 5-15 minutes a
week to check your budget. You may find
that you want to increase your budget,
or that you can allocate more money in
some areas. This means more exposure.
Check your budgets weekly
Following these tips should optimize your ads to capture as much of
your audience as possible and generate quality clicks to your page.
It does take some time to set up but it is worth it overall.