Startup strategy deck, see blog post on my blog at simplybroken.com

1. SimplyBroken.comSimplyBroken.com
To create a startup strategy think about 3 time horizons
Long-
term
Medium-
term
Short
term
Time-frame Questions to answer
 5+ years
 10-15
months1
 3-6 months
 What are the metrics, results and “story”
will you have for raising the next round
of funding?
 What are the short term actions and
priorities which you are focused on
(e.g., feature
development, partnerships, hiring)
 What is your grand vision for the
company?
Horizon
A
B
C
1 Depending when and if you need to start raising your next round

2. SimplyBroken.comSimplyBroken.com
Long term vision
Improve people’s lives by motivating, measuring
and improving all the activities that impact their life-
energy (e.g., fitness, sleep)
A

3. SimplyBroken.comSimplyBroken.com
To raise our A round, we will show traction, positive
results and proof of concept for paying users
B
 Capture market share
 Increase daily usage
 Estimate user life-time value and define segmentation
Goals
Description
Actions
 Develop end-consumer functionality that will continue to support word-of-
mouth growth and increased usage
 Invest in marketing to grow user base
 Deploy pricing tests to understand willingness-to-pay and segmentation
 MAU – monthly avg. users
 DAU – daily average users
 DAU/MAU – repeat usage
Metrics
 Total signups
 Total shared quiz
 Estimated value per user

4. SimplyBroken.comSimplyBroken.com
Our company has 5 major priorities to accomplish in
the next 3-6 months
C
1.
Scalability
2. UX
redesign
Description and goals By (date)
 XXX Set specific and measurable goals
(e.g., Increase systems total capacity by 3X to
XXX)
Topic
3.
Recruiting
4. Topic X
5. Feature
Y
 …
 …
 …
 …  XXX
 XXX
 XXX
 XXX