This document provides sample questions and assignments for NMIMS (Narsee Monjee Institute of Management Studies) courses including Marketing Research, Financial Institutions and Markets, Business Ethics, Governance & Risk, B2B Marketing, Services Marketing, Strategic Cost Management, Project Management, Cost & Management Accounting, Integrated Marketing Communications, and Marketing of Financial Services. It also provides contact information for a company that offers solved assignments for NMIMS courses.

1. NMIMS 2018 June Solved Assignments / NMIMS Assignments / NMIMS
Answer Sheets / 100 % Unique / 100% Customized / 100 % Free Plagiarism
NMIMS Assignments.
ACADEMIC WRITING SERVICES
Global Study Solutions
Dr. Aravind Banakar
aravind.banakar@gmail.com
www.mbacasestudyanswers.com
9901366442 – 9902787224
SOLVED 2018 JUNE NMIMS ASSIGNMENTS
NMIMS JUNE READY ASSIGNMENTS
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NMIMS JUNE ASSIGNMENTS
NMIMS PGDBM ASSIGNMENTS
NMIMS UNIQUE ASSIGNMENTS
NMIMS 2018 MBA ASSIGNMENTS
NMIMS PLAGIARISED ASSIGNMENTS
Marketing Research

2. Q1. What is sampling? Which kind of sample is being used in each of the following
situations?
i. A reporter asks 100 people on the street what do they think of the current
state of crime against women
ii. iA survey is conducted to understand opinions of people in Gujarat towards
the Modi govt. A sample of 100 men and 100 women across all age groups is
chosen uniformly
iii. A survey is conducted among neuro surgeons. Starting with the first neuro
surgeon, he is asked to refer toanother neuro surgeon and so on. Support
with a rationale. (10 Marks)
Q2. What is a pilot test? What are the considerations that need to be kept in mind by a
market researcher while designing a questionnaire? (10 Marks)
Q3. You are the Product Manager of a leading telecom company which is facing stiff
competition due to the entry of Reliance Jio. a. State the management problem(s) that
your company might be facing and the corresponding research objectives that your
research will aim to cover (5 Marks) b. Briefly describe the research methods that you
would use towards this research
Financial Institutions and Markets
1. Krishna has recently joined an investment management company and his profile
consisted of money market instruments. His manager in order to estimate his
understanding of the market, asked him to prepare a report on the instruments of the
market. Suggest which instruments of the financial market should be included in his
report. (10 Marks)
2. Nisha has completed her graduation and had started working in an MNC. She was
able to save good amount every month so she thought of making investments. She had
heard about capital market from her friend Alok. She decided to approach him to
understand the process to start investments in capital market. If you are Alok, mention
step by step process to Nisha, keeping in mind she doesn’t understand trading
mechanism. (10 Marks)
3. Alok was working in the portfolio management department of Alpha Ltd and had new
recruits to whom he was supposed to provide training on the risks associated with the
financial market as apart from earning returns they should be well aware of the risks

3. that can be managed and which ones cannot be managed in a portfolio. He decided to
broadly classify the risks in two categories and explain the different types of risks
associated with each one. If you are Alok, 3a) Explain different types of risks associated
with systematic risk. (5 Marks) 3b) Explain different types of risks associated with
unsystematic risk.
Business :Ethics, Governance & Risk
1. Today’s global economy is a knowledge economy. There is a demand for a new type of
multinational, multifaceted globally responsible and aware manager, who is operational
across national borders. You are working with a global company in which you spend
time in different countries as part of your business responsibilities. What competencies
do you think you have and which ones do you need and why to fulfill your role
successfully? (10 Marks)
2. Do you believe that the production of biofuels is a viable solution for addressing both
the world’s energy needs and global warming? Why and why not, discuss the ethical
pros and cons of your answer. (10 Marks)
3. Three years ago, Dinesh Thakur exposed how India’s then largest drugmaker and his
former employer, Ranbaxy Laboratories, failed to conduct proper safety and quality
tests on drugs and lied to regulators about its procedures. He made his name, and
almost $48 million as a whistleblower award from the United States, when U.S.
regulators fined Ranbaxy $500 million for violating federal drug safety laws and making
false statements to the Food and Drug Administration (FDA).
a. Under what circumstances would you be compelled to blow the whistle as an
employee in an organization? (5 Marks)
b. If you are the employer, how can you prevent whistle blowing, explain.
B2B Marketing
1. There is an amusement theme park opened a few years back named as Imagica which
is an excellent source of entertainment to its consumers. Prepare a suitable B2B
Segmentation, Targeting & Positioning Strategy for Imagica. (10 Marks)
2. You are appointed as a Marketing Manager for a leading brand of Aroma Diffuser &
Oil targeted to hospitality industry. The Aroma Oil is manufactured & is sold at various
hotels, hospitals & corporates. Prepare a suitable Supply Chain Management to be
followed for Aroma Oil. (10 Marks)

4. 3. Tas Ltd is an emerging brand in the business of tiffin services & is serving its clients
successfully. It plans to offer its services to corporates for their employees & other
events. The idea that Tas Ltd has is of tiffin services to be extended to corporates
depending on their preferences. As an expert advice this new start up. a. Prepare a
communication plan for Tas Ltd. focusing on the corporates b. Recommend a suitable
sales promotion tool to be adopted by Tas Ltd
Services Marketing
1. Prepare an advertising campaign for a newly started chain of restaurant having
presence across the country. (10 Marks)
2. A new brand of airline named ALM has recently introduced its airline services in
India. The brand has an objective of being the market leader as it has been in other
country. India being a new market for them will require a proper blend of marketing
mix elements. Suggest marketing mix for ALM in India (10 Marks)
3. A nationalized bank is facing difficult situation with respect to retaining their existing
customers as these customers are shifting to private sector bank or foreign bank. Private
& foreign banks offer better services & work for longer duration during the day which
the nationalized bank lacks. As a consultant a. Suggest a suitable repositioning strategy
for the nationalized bank b. Explain the element of physical evidence & its importance in
nationalized bank
Strategic Cost Management
1. X Ltd has to replace its machine and the production manager has to decide between
Machine A and Machine B. Machine A is having installation cost of 160 and annual
electric bill 200. Machine B has installation cost of 760 and annual electric bill of 80. If
both have life of 8 years which machine will you recommend if interest rate is 9 % for
five years. P/V factor @ 9 % for 8 years is 5.5348 (10 Marks)
2. A company manufacturing two products furnishes the following data for a year.
Product Annual Output Units Total machine hours Total No. of purchase orders Total
No. of setups
A 5,000 20,000 160 20
B 60,000 1, 20,000 384 44

5. The annual Overheads are as under: Volume related activity cost ( Activity driver-
Machine hours ) 5,50,000 Setup related cost 8,20,000 Purchase related cost 6,18,000
You are required to calculate cost per unit of each product A & B based on
i. Traditional method of charging overhead and
ii. Activity based costing method (10 Marks)
3. Project X Involves an initial outlay of Rs 32,400.Its working life is 3 years. The cash
streams are as follows Year Inflows P .V Factor @ 14% P .V Factor @ 16% 1 16,000 0.877
0.862 2 14,000 0.769 0.743 3 12,000 0.675 0.641 Calculate a. NPV at 14 % & 16% b. IRR
Project Management
1. You are in charge of selecting a location for passenger car manufacturing plant.
Which location would you recommend? Justify your choice against a set of selection
criteria. (10 Marks)
2. You are in charge of estimating cost for setting up a sulfuric acid plant in a town in
Sindhudurg district of Maharashtra. Which elements will you consider for estimating
cost of the project? Explain each element as it relates to given requirement. Why this
cost estimation is needed? (10 Marks)
3. “How could that be possible? It’s simply not possible!” Mr. Pitambar Gadge was
really in a state of shock when he was informed that construction of new
manufacturing plant would get delayed by six months. “This was two year long
project. How could you have schedule variance of almost 25%? And how could you
tell me now, when we are just few months away from our project completion
deadline? This is simply ridiculous!” Mr. Gadge went on saying.“Sir, we had
challenge in hiring skilled labor for this project. It seems Mr. Puri went on hiring
skilled labor without proper skill assessments. When Mr. Iyer inspected quality of
work, he was not satisfied and strongly recommended us to redo the work to ensure
expected quality. This additional work will result into delay of up to six months”,
came the response from Mr. Dwivedi, the manager of the project.
a. Which type of risk was overlooked in this case? How would you have assessed its
probability and impact as a project manager? Justify your assessment. (5 Marks)

6. b. Do you agree that this case illustrates triple constraints of the project? Explain.
How you would have responded if you have been in place of Mr. Iyer? Explicitly state
your assumptions if you are making ones.
Cost & Management Accounting
1. The CEO of a leading fan manufacturer is concerned about certain teething issues
involving sales of ceiling fans. Ceiling fans come in several models, and each model
has numerous Stock Keeping Units (SKUs) involving different colours, blade size etc.
Tastes and preferences of consumers vary widely across the vast geography of the
country. Recently there have been numerous complaints from the divisional sales
offices across the country that they have received supplies of fans in colours and
blade sizes, which are not popular in their territory. This has led to loss of sales as
distributors in their regions would not accept those fans. Sales people have not been
able to achieve their quarterly sales targets, leading to demotivation and attrition.
The CEO has approached you to review the Management Accounting process in the
company in the light of the above events. Critically analyze the issues at hand, and
suggest a suitable roadmap for the company to revamp its Management Accounting
process. (10 Marks)
2. Due to economic depression, a company is running its plant currently at 50% of its
capacity. The following details are available:
• Cost of Production per unit:
Direct Materials – Rs.6
Direct Labour – Rs. 2
Variable Overhead – Rs. 4
Fixed Overhead – Rs. 4
Production per year – 20000 units
Total Cost of Production – Rs. 320000
Total Yearly Sales – Rs. 300000

7. Loss – Rs. 20000 An exporter offers to buy 5000 units per year at the rate of Rs. 13
per unit.
The company is hesitating to accept the offer for the fear of increasing its already
incurring operating losses. Advise whether the company should accept or decline the
offer. (10 Marks)
3. A) The budgeted working conditions for a factory are as follows:
Normal working week - 45 hours
Number of machines – 30
On maintenance etc., normal weekly loss of hours - 4 hours per m/c
Estimated annual overhead - Rs.153750
Estimated direct wages rate - Rs.2.00 per hour
No of weeks worked per year - 50 The company uses Machine Hours as a base for
apportioning overhead costs. Estimate the overhead absorption rate per machine
hour. (5 Marks)
3. B) For the above company, during a four week period, the actual results are as
follows:
Overhead incurred - Rs.11000
Wages incurred - Rs. 11200
Machine hours produced - 4500
Calculate the amount of under or over-absorption of both wages and overheads
Integrated Marketing Communications
1. You are the owner of a fashion store. You have planned an end of season sale. How
would you use sales promotion tool to make the sale a success? (10 Marks)

8. 2. You are the brand manager of a teen brand. Your company has tied up with an
NGO to teach life skills to college students from lower strata to help them succeed in
their future careers. How will you leverage this association to build positive equity
for your brand?
3. Case Study Himalaya aims to double Market share in Men’s Face Wash Source :
PTI feed India Today
The overall facewash category is Rs. 1800 Cr. Of which Men’s face wash accounts for
15-20%. Himalaya is the market leader of the overall facewash category with 24%
market share. In Men’s category they have a 10% Market share. They are looking at
expanding their portfolio by evaluating Hair Gels and Creams for men. The Men’s
grooming segment is estimated to be around 5800 Cr. And they are looking at sports
as a platform to drive it’s mens segment. The Personal care industry is 69856 Cr.
With herbal and ayurvedic being 31% of it. The company has 250 stock keeping units
and 200 standalone retail stores and plans to expand it to 300-400 outlets in the
next 3 years. The next growth will come from Tier II cities where they are looking at
expanding their stores. 50% of current stores are also in tier II cities. Himalaya is
looking at doubling their share in 3 years. Men’s grooming segment is growing at
10% due to higher exposure to brands on account of more men travelling abroad and
exposure through online presence of leading brands like Gillette, Axe, Nivea, Emami
Fair & Handsome.
a. In a competitive market with many serious players, how would you approach IMC
to double the market share? (5 Marks)
b. What tactics would you use for the Media mix towards doubling market share?
What areas would you leverage in the promotional activity?
Marketing of Financial Services
1. Design a Financial Literacy program for a Mutual Fund (Asset Management
Company) of your choice.
2. One week ago you bought an endowment policy from a private Life Insurance
company. On receiving the policy copy, you realize that the Life Insurance policy was
mis-sold. Would it be possible for you to return the policy? What strategy would you
follow to settle the matter with the insurance company? (10 Marks)
3. Ashwin Kothari, aged 35 years, is employed with a MNC. His wife Rimmi, aged 33
years, is also working part - time. The couple has two children - daughter Rima aged
6 years and son Vansh aged 4 years. Ashwin and Rimmi require your help to make a

9. few financial decisions. (Give justification and reasoning for the option you would
suggest to your client. You can make any assumptions to further build up your case.)
(10 Marks)
a. Children’s higher education : Child plan of a life insurance company or a Mutual
Fund SIP along with a Life Insurance term plan (5 Marks)
b. Retirement Planning : Fixed deposits or Mutual Fund SIPs in a diversified equity
fund
Taxation – Direct and Indirect
1. Mr. Fernandez has a portfolio of equity shares worth Rs. 2 crores by current
market valuation. He had inherited the shares from his father 10 years ago. He
has become extremely concerned about the introduction of 10% LTCG tax on
equity shares in this year’s Union Budget. Not sure about the impact of this newly
introduced tax, he is contemplating selling of all the shares before 31st March
2018, and escaping the taxation. He has sought your opinion on this. Prepare a
detailed report citing the implications of the LTCG tax, and guide Mr. Fernandez
in his decision making. (10 Marks)
2. ABC Ltd.’s profit before tax as per P&L account was Rs. 240 crores. The following
information was available regarding ABC Ltd on scrutiny: • During the year, it
had paid royalty of Rs. 40 crores to a German company, but TDS was not
deposited with the IT department till the time of filing income tax returns. • For a
bill of Rs. 30000, ABC Ltd made cash payment of Rs. 30000 to the vendor on
29th January 2018. Critically analyze whether the above expenditures will be
allowed or disallowed as deductions, with reasons, discussing the applicable
sections. What will be the impact of such allowance / disallowance on the
computation of Profits and Gains from Business or Profession of ABC Ltd for the
AY 2018 – 19? (10 Marks)
3. A) Harish, an Indian citizen, leaves India for the first time on May 22, 2015 for
London and returns on April 9, 2017, and stays in the country thereafter.
Determine the residential status of Harish for the assessment year 2018-19? (5
Marks)

10. 3. B) During the assessment year 2018 – 19, Harish (the above mentioned person) had
the following details of income: (5 Marks) Particulars Amount (Rs.) Interest on UK
Development Bonds (50% of the interest amount is received in India) 100000 Income
from a business in Chennai 2000000 LTCG on sale of shares of an Indian company
200000 Dividend from an Indian Company 500000 Compute the taxable income in the
hands of Harish for the AY 2018 – 19.
Corporate Finance
1. A Project costs ₹ 1,00,000 and is expected to generate cash inflows as: Year Cash
inflows(₹) 1 20,000 2 22,000 3 25,000 4 28,000 5 20,000 The cost of capital is 12%.
Calculate Profitability Index and suggest whether project should be accepted or not. (10
Marks)
2. Alok works in an organization which has debt and equity in its capital structure. The
net income of the firm is ₹ 2,00,000. The organization pays ₹ 50,000 every year as
interest component to debenture holders. Calculate the weighted average cost of capital
if the cost of equity is 12% and cost of debt is 9%. If the company’s new project will
provide a return of 10%, suggest whether company should make the investment or not.
(10 Marks)
3. Mr. Sharma was working with Delta Ltd for the past five years. The company was
planning for expansion and required a funding of ₹ 20,00,000 for the same. He was
considering two financial plans and expected EBIT due to expansion was ₹ 8,00,000.
Apart from equity(Face value ₹10) , if the company raised debt, cost of debt was 8%. Tax
rate is 35%. Calculate EPS for each financial plan and suggest which financial plan is
better for the firm. 3a) Plan
A: Funding through 100% equity (5 Marks) 3b) Plan
B: Funding through 50% Equity and 50 % Debt

11. Employee Development & Talent Management
1. JK Tyre is one of the leading tyre manufacturing companies in the country with a sales
turnover of Rs 10,000 corers. It is either number one or number two in the country in
different product categories & enjoy a very healthy market share. It also exports tyres to
other countries. But in recent times, market share of JK Tyre has declined. There are a
number of customer complaints & customer satisfaction index has come down. It has a
strong sales & marketing workforce of around 650 all over India & few of them are in
outside India locations. CEO of JK Tyre feels that company’s Sales & Marketing
employees must develop ‘customer orientation’ to improve sales.
As the Head of Talent management, what process would you follow for creating a n
employee development program? . (10 Marks)
2. One Stop for all, a global retail company is planning to open 30 new outlets in
Mumbai. They need to hire employees in the following categories:
Cashiers
The Company would prefer that the store’s manager is well aware of the philosophy and
culture of the Organization. Draw a Talent Acquisition Plan considering various
acquisition techniques. (10 Marks)
3. Ankur Dutta, the HR manager of Landmark consultants, is facing problems of high
attrition and employee dissatisfaction. The major reasons sighted is unhappiness with
the current performance appraisal system that employee find biased and outdated.
Ankur wants to design a new performance appraisal system.
a. Suggest any three modern Performance appraisal techniques that Ankur can consider
. (5 Marks)

12. b. What kind of problems and biases may be employees facing with the current system?
(5 Marks)
International HR Practices
1. XYZ Ltd is a leading telecommunication company in India. The company is
contemplating international expansion in Africa. After considering all the positives of
such project, the board of directors now want to consider the possible bottlenecks. As
an HR Manager, you are asked to point out these possible barriers or bottlenecks. List
out the same. (10 Marks)
2. ABC Ltd. is a global strategy consultancy firm based in India. They are planning to
enter European market by starting their company in UK. They are planning to start a
unit with 50 employees for which you are asked to design the compensation program.
What will be the key components of international compensation program. (10 Marks)
3. Indian Automobile company, operating in Saudi Arabia, has to shut its operations due
to unforeseen political circumstances. This affects 150 Indian employees who were
working there. In this background, as an HR Manager, answer the following:
a) What will be your repatriation process? (5 Marks)
b) Highlight the readjustment challenge. (5 Marks)
Consumer Behavior
1. Nokia wants to regain its market share in the smart phone category. As a Marketing
Manager design a suitable questionnaire with an objective of understanding Nokia’s
customer perception in the current scenario. (10 Marks)
2. Suggest ways in which a leading brand of electronic brand can focus on ensuring
customer loyalty on a long term basis (10 Marks)

13. 3. Xiaomi launched its affordable smart TV Mi TV 4A in India. The Chinese tech major
had launched its flagship Mi TV 4 in India on 14th February 2018. The new Mi TV 4A is
expected to replicate the success of its higher placed sibling with similar features on
offer and an even smaller price tag.
Xiaomi claims that the price point and specifications of the new TV series will let the
Indian market shift to a Smart TV segment that has otherwise been limited to high-end
TVs. The success of the TV can be predicted by looking at the high demand of the Mi TV
4 55-inch that was launched just two weeks ahead of the new SmartTV series.
a. Suggest a suitable STP for the new launch (5 Marks)
b. How will Xiaomi’s existing image help the product category of Television
(5 Marks)
International Business
1. ABC Company is a solution provider for the market entrants.Your client XYZ
wants to introduce his product in the market. As a Service provider analyse the
various forces of Micro Environment so that it could help his client to identify all
possible threats and opportunities in the market. (10 Marks)
2. The five forces Model by Porter is a vital tool for analysing the industry in which it
operates. You are required to analyse how it has aimed to examine the five key forces of
competition in case of Apple Inc., American multinational Technology giant.
(10 Marks)
3. A) You are working in a reputed market Research Company. You are asked by your
senior to prepare a short presentation for your clients explaining them the importance
of Market research in today’s Era and also how the company will help the Client to have
a better Business Opportunity. (5 Marks)
3. B)Enumerate the various steps/Process to effective Market Research that can be
carried out for an Organisation. (5 Marks)

14. Operations Management
1. Pick up an organization and discuss the various factors an operations manager should
consider before choosing a production processing system for the organization? (10
Marks)
2. With reference to a particular organization, explain the inputs of MRP System?
(10 Marks)
3. An electronics company purchases transistors at Rs.30 per unit. An annual
requirement of the transistors is 5000 units. The ordering cost is Rs.200 and carrying
cost is Rs.4 per unit, lead time is 5 days.
a. Calculate EOQ (5 Marks)
b. Reorder point based on the given information. (5 Marks)
(Assume 275 working days).
Organizational Theory, Structure and Design
1. You are a consultant at Super Manufacturing; a family owned company is having 4
members of the family as the main decision maker. Generally they take decisions with
experience. The company is facing a big problem of low performance and low morale of
the employees. Discuss the various approaches of organizational effectiveness and find
out the most suitable approach to effectiveness in such situation (10 Marks)
2. Megha recently joined Capex Healthcare Pvt. Ltd.’ As a Factory Manager. Before
joining she was working as a factory manager of Index Healthcare Solutions.
Comparatively a small system with a simple organizational structure. Generally, a
simple organisational structure is followed in small-organisations comprising of the
owner and a few employees. As the number of employees increases, the layers in the
organisational structure also multiply, which results in a complex structure of the
organization. Thus, a complex organisational structure is a result of various divisions of

15. an organisation spread across the globe. Discuss the common problems Ms. Megha will
face in managing new organization. What she can do to overcome with this problem.
(10 Marks)
3. ‘Pebble Pharmaceuticals’ is facing a big issue of conflict between Amit the production
head and Prashant the head of Purchase department. A full lot of cough syrup is ready
but cannot be dispatched because labels are not available. The purchase department
takes labels once in a year to reduce the cost. If any specific demand will come from the
departments they follow the due process of purchase. Although the store department
already made a request for labels when cough syrup production started but Prashant is
waiting on the request from Mr Amit the head of production. It happened because last
year Amit and Prashant had a big conflict of sub-standard purchase, huge raw material
was rejected by production department due to substandard quality. Prashant has taken
it a personally and trying to play politics against him.
a) Describe the type of conflict discussed and what are the possible outcomes of such
conflicts. (5 Marks)
b) Suggest how the organization can avoid such conflicts. (5 Marks)
ACADEMIC WRITING SERVICES
Global Study Solutions
Dr. Aravind Banakar
aravind.banakar@gmail.com
www.mbacasestudyanswers.com
9901366442 – 9902787224

16. NMIMS 2018 June Solved Assignments / NMIMS Assignments / NMIMS
Answer Sheets / 100 % Unique / 100% Customized / 100 % Free Plagiarism
NMIMS Assignments.
SOLVED 2018 JUNE NMIMS ASSIGNMENTS
NMIMS JUNE READY ASSIGNMENTS
NMIMS JUNE 2018 CUSTOMIZED ASSIGNMENTS
NMIMS 2018 ASSIGNMENTS
NMIMS JUNE ANSWER SHEETS
NMIMS JUNE ASSIGNMENTS
NMIMS PGDBM ASSIGNMENTS
NMIMS UNIQUE ASSIGNMENTS
NMIMS 2018 MBA ASSIGNMENTS
NMIMS PLAGIARISED ASSIGNMENTS