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INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2017 EXAMINATION
COURSE: BUSINESS ECONOMICS
1. Calculate the following: (10 Marks)
Quantity
Total Fixed Cost
Total Variable Cost
Total Cost
Average Cost
Marginal Cost
10 10 15 ? ? ?
11 10 18 ? ? ?
12 10 21 ? ? ?
13 10 24 ? ? ?
2. Determine the market equilibrium price for the following demand and supply equation:
D = 9p + 6
S = 10p – 5
Determine the equilibrium quantity if price is the same as above
D = 3p – 3q
S = 8q – 3p (10 Marks)
3. Calculate the following:
a) Assume that a business firm sells a product at the price of ₹500. The firm has decided to
reduce the price of the product to ₹350. Consequently, the demand for the product is raised
from 30,000 units to 35,000 units. In this case calculate the price elasticity of demand. (5
Marks)
b) Suppose the monthly income of an individual increases from ₹6,000 to ₹11,000. Now, his
demand for clothes increases from 30 units to 60 units. Calculate the income elasticity of
demand. (5 Marks)
COURSE: INFORMATION SYSTEM FOR MANAGERS
1. Businesses are trying to get closer to the customer by using information and
communication technology (ICT) so that they can create long-term relationships and gain
more knowledge from and about the customers. The airline industry is no exception to this.
It has reachedacrossroad.Whileononehand fueland labourcostscontinue to be key issues,
the phenomenal growth in passenger traffic has created new opportunities for growth. With
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the help of an example from the airlines industry such as Emirates, explain how airlines use
customerrelationship management (CRM)forimproving their customer service?(10Marks)
2. Discuss the role of information systems in managing the supply chain of an organization
with the help of an example from the retail industry. (10 Marks)
3. A) The e-commerce giants in India offer exclusive sales during the festive season and have
people visiting their websites in huge numbers such that they run out of stocks for a few
coveted products in just a few minutes. Keeping in mind the traffic volume that visits these
websites, each e-tailer wants to ensure the performance of the system is not compromised
on at any cost, the transactions are safe and secure and customers are attracted to the new
design layout for the festive design. As a developer of such a system, what tests will you
perform during SDLC, to ensure the smooth functioning of these websites? (5 Marks)
3. B) Maggster Co., a publishing house is making a transition to using an enterprise-wide
system, an ERP software, to streamline the operations. You have been appointed as a
consultant to Maggster, how will you try to ensure smooth implementation of such an ERP
software? (5 Marks)
COURSE: MANAGEMENT THEORY AND PRACTICES
1. Markets evolve on a continuous basis and the challenge is not just to stay relevant but lead
the changeratherthan beavictim ofchange.Companies like Blackberry, Apple &Kodak have
had their opportunities and threat with change. Discuss any of these 2 companies and their
ways of handling change and comment upon them. Your comments must include your
understanding of where they failed / succeeded with reference to the change management
process and factors that resist Change. Give examples (10 Marks)
2. You have recently joined ANB Company as their Operations Head. You are required to
deliver the KRAs from the very first quarter. The pressure is high but so it the opportunity.
Peak and consistent performance can be delivered by motivated employees. You have
recently completed your Management studies, and have learnt about Motivational theories.
Using the Traditional models (any 2), explain how will you motivate your team to perform
to their best. (10 Marks)
3. Leadership styles differ from leader to leader, however it is observed that there is no one
leadership style that they limit themselves to. Discuss the leadership styles with examples (5
Marks) Why, in your opinion leaders change their style, give examples (5 marks)
COURSE: ORGANISATIONAL BEHAVIOUR
1. Shritika is an entrepreneur, she has her own HR consultancy firm. In her work Shritika
gets to meet a lot of client which she really enjoys. Whenever she is stressed because of her
work, she goes out with her friends or family and then resumes work with new enthusiasm
and energy. She is one such boss that whenever the employees face any problem they do not
hesitate to sharewith her. At times when the client is annoyedand loseshis coolShritika still
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maintains her composure and tries to solve his concerns. Based on all the above narration
discuss Shritika’s personality on the basis of Big Five. (10 Marks)
2. Tony recently joined as an Assistant Manager Purchase in a real estate firm. He observes
that his manager who is his immediate boss talks very politely and patiently with the
vendors, clients and other department colleagues. Tony also noticed that his manager also
gets his work done on time. Now when the Boss is out for his yearly vacation, Tony is dealing
with everyone in the same way. To his surprise he is able to pull off the job well and hence
he is very much interested to apply this behaviour/approach in his personal life as well.
Which theory of learning would apply here? Discuss. (10 Marks)
3. Rohan is sales head for a pharmaceutical company. He has a team of 12 individuals under
him. Rohanfeelsverysadto state that it isn’t a team buta groupofindividuals working under
him as they do not show any team spirit. Akhil who is Rohan’s best friend also happens to be
the HR manager. When Rohan shared his concerns with Akhil he asked Rohan to
a. Analyze the problems he (Rohan) is facing in teamwork (5 Marks)
b. Also, what all methods Akhil can suggest Rohan for creating effective team in his
department? Discuss (5 Marks)
Course: Business Law
1. Discuss the changes introduced with the passage of the Payment of Bonus (Amendment)
Act, 2015. Also explain the need for the introduction of the changes. (10 Marks)
2. Please explain at least two instances where the Competition Commission of India has
intervened and passed orders to prevent entities from abusing Competition law. (10 Marks)
3. ‘X’ a consumer had gone to a store to purchase a mobile phone. On the display of the Store
he saw a Mobile Phone, which he liked very much and he asked for the price of the Mobile
Phone. The Shopkeeper quoted the MRP as Rs. 30,000/- and also offered him a discount of
75% on MRP, so the cost of the Mobile Phone was now for Rs. 7,500/-Pleased to hear this, X
immediately brought the phone and paid the price. Upon reaching Home and switching on
the Mobile Phone, X realized that the Software Update was ‘outdated’. Mr. X went back to the
Shop and claimed that he had been cheated and demanded refund. The Shopkeeper
immediately retorted that he was not liable and shall not refund the amount
Questions
a. Is the Shopkeeper right in contending that he is not liable? Please explain your answers by
quoting the supporting reasons along with the applicable legal principle (5 Marks)
b. If the Customer had made the Shopkeeper known that he is looking for a the Mobile Phone
with the latest Software Update, would the Shopkeeper be right in contending that he is not
liable? Please explain your answers by quoting the supporting reasons along with the
applicable legal principle
Course: Business Statistics
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1. Suppose you are the Operations Manager of an e-commerce company. Explain with
examples how you can use descriptive statistics to make better managerial decisions. (10
Marks)
2. In the “Master Chef 2015” Competition 10 finalists were ranked by three judges in the
following orders:
First Judge : 1, 6, 5, 10, 3, 2, 4, 9, 7, 8
Second Judge : 2, 5, 8, 4, 7, 10, 3, 1, 6, 9
Third Judge : 5, 4, 9, 8, 1, 2, 3, 10, 6, 7
Use the method of rank correlation to determine which pair of judges has the nearest
approach in ranking the competitors. (10 Marks)
3. A particular branch of a bank has 30 full-time operating staff that includes branch
manager, assistant managers, loan officers, clerks and security personnel. Because of the
demonetarization issue banks are running 7 days a week and the bank does not have full
complement of staff to handle the increased customer crowd. In addition there are times
when staff are absent as they are getting sick because of the increased stress levels. The
branch manager conducted an audit to determine if there is any kind of strong relationship
between the number of staff absent and the average time that the customer had to stand in
the queues inside the bank. The following was his observation from the past 10 days
information:
No. of staff absent: 1 3 8 0 4 2 3 5 9 7
Avg. waiting Time (in mins): 5 12 30 6 16 15 20 22 27 24
a) Develop the linear regression equation that best describes the relationship. What is the
estimate of the time delay per employee absent? (5 Marks)
b) When the bank has full complement of staff, what is the average waiting time in the queue
as predictedby the linear regression?Ifthereare six employeesabsent, estimate the average
waiting time as predicted by the linear regression?
Course: Essentials of HRM
1. Organisations need to keep their employees future ready, it is said that the skills of the
employees should be honed else they will turn rusty. How much do you agree on the same?
What all kinds of training should be imparted to them so that they are ready to combat any
kind of future challenges? (10 Marks)
2. Arijit is working in a Multi-National Company in its India location. Recently he has been
transferred to another country. He plans to take his spouse and kid along. As a HR you are
asked to draft one international compensation package for him. What all items would the
compensation comprise of? What are the two approaches which can be used here? Discuss
(10 Marks)
3. Haya is a young management graduate specializing in HR from one of the top business
schools in India. Through her campus placements she got selected for a leading FMCG
company. Initially for a year she was in the training department but later shifted in talent
acquisition team which she needed to head as well. Apart from this she is also heading the
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interview panel. Haya is a little anxious and nervous as she hasn’t been on the other side of
the table i.e. has not taken any interview before
a. What should Haya do in order to conduct an effective interview? (5 Marks)
b. What all criteria she should look as a HR while she is selecting any candidate? (5 Marks)
Course: Financial Accounting and Analysis
Question 1
Passnecessaryadjustment entries with narrations forthefollowing adjustments: (10Marks)
1. Salaries outstanding Rs.250000
2. Prepaid Insurance Rs.40000
3. Interest accrued on investments Rs.50000
4. Commission received in advance Rs.28500
5. To provide 10% interest on capital of Rs.5500000
Question 2
You being the senior manager of Abacus Ltd, a company listed at BSE.As a matter of
compliance you have to prepare the financial statements as per the guidelines given by the
Companies Act 2013. Discuss at least ten instructions given under the respective
section/schedule of the Act with regard to preparation and presentation of financial
statement. (10 Marks)
Question 3
a) For the year 2014-15, Tatoo’s limited earns Rs50 lacs before tax. Additional information
available –
worth 50Lacs
Compute EPS (5 Marks)
b) While preparingcashflow statement as perthe AS-3 sufficient care is requiredto be taken
with regard to non-cash transactions and extra-ordinary item. Discuss, with examples, how
the items Non cash transactions and Extra-ordinary items are treated as per the Accounting
standard 3. (5 Marks)
Course: Marketing Management
1. A new retail store company has entered into the Indian Market named as “Bada Market”
andwill havea direct competition with Big Bazaar.The companydeals with all types ofitems
that are sold by Big Bazaar. How will you apply all concepts of Marketing Orientation ie
Barter, Production, Product, Selling, Marketing etc. in “Bada Market” and make it successful
in India. (10 Marks)
2. Explain the 7P of Services that you will design for the new coffee store “Cafelicious”. The
store will be opened in all metro cities of India. The company has a plan to start at least 12
stores in each metro city. (10 Marks)
3. A) Explain the segmentation and targeting for the “Cafelicious”. (5 Marks)
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3. B) What are the various types of positioning? What positioning you will use for
“Cafelicious”? Explain with reason.
Course: Strategic Management
1. A multi-brand Retail giant headquartered in the US decides to evaluate its entry into India.
You are appointed as a consultant. Detail out a PESTLE framework analysis & suggest
whether the company should consider entering into India favourable or not? (10 Marks)
2. You are the Chief Strategy Officer of Airtel India & it has been brought to your attention
that your nearest rival Jio is enlisting more and more customers to its fold. In order to better
understand Jio’s current strategy, which sources would you tap into so that you can counter
their strategy with your own? (10 Marks)
3. Samsung, the electronics major during the year 2000, forayed into Digital TV &
smartphones. (10 Marks)
a. What type of diversification is this? Explain in detail the nature of this diversification (5
Marks)
b. What are the reasons behind this kind of diversification? (5 Marks)
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