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INTERNAL ASSIGNMENT APPLICABLE FOR SEP 2021 EXAMINATION
Information Systems for Managers
1. Identify some of the Green IT practices being followed by any company of your choice to
offset the adverse impact of their business on the environment. Please provide the benefits of
using Green IT practices in quantitative numbers/statistics (for e.g Reduced energy consumption
by 25%) (10 Marks)
2. The subject of “Information Systems for Managers” has impacted you so positively that you
decide to convert your own house/building/apartment into a Smart Building. Suggest 5
innovative solutions towards a Smart Building & enlist their benefits for yourself and your
neighbourhood. (10 Marks)
3. You are a medium sized Travel & Tourism company based in Mumbai by the name of “Kesari
Travels”. Owing to the past developments of terrorist attacks & heavy flooding in Mumbai, you
are very keen to have a Disaster Recovery/Business Continuity Plan in place.
a. What Disaster Recovery/Business Continuity features will you introduce for your company?
Suggest & briefly describe at least 2 such innovative initiatives? (5 Marks)
b. If your IT consultant provides you a choice between ‘Real-time mirroring of your data’ OR
‘Periodic back-up of your data’ which one of the proposed solutions will you choose as CIO of
Kesari Travels? Justify with 2 reasons behind your choice & decision (5 Marks)
Organisational Behaviour
1. Do you think the modern approach of OB is relevant in current times? Support your views
with in-depth justification. (10 Marks)
2. Briefly explain the Big Five personality traits & rate any 2 individuals from your personal
(relative or friend) / professional life (manager / client / co-worker) on the same. (10 Marks)
3. As effective as technology has proven to be during lockdown for most organizations across the
globe, work from home for extended hours has its own set of challenges. Without much face-to-
face human interaction with coworkers and clients, it becomes difficult to connect with our
professional counterparts. These leaders to a drop in motivation levels and overall productivity.
a. In the given scenario, how can Goal Setting Theory be applied to improve performance? (5
Marks)
b. How will you apply McClelland’s Needs Theory to enhance motivation at the workplace? (5
Marks)
Financial Accounting & Analysis
1. This pandemic situations has drawn the attention of a lot of individuals to actively watch and
participant in the Indian financial market. As a life-long learner, you also decide to understand
the fundamentals of certain companies listed on the stock exchanges in India. One of your

friends advised you to look in to the various techniques of financial analysis, as one of the way
of evaluating the financials of business entities. You are done with getting an understanding
about various techniques of financial analysis. Elaborate any five of the said techniques for
financial analysis. (10 Marks)
2. Mahesh wants to start his business and for that he decides that he will take loan for Rupees 7
Lakhs from the Bank of Baroda. He also decides to use his saving worth 3 lakhs in the bank
account to start the business. Discuss how these two transactions will be recorded in the books of
accounts by passing the relevant journal entries? How these transactions will be reflected in the
Books of accounts (that’ is in the financial statements)? Lastly, conclude your answer by stating
the applicability of which accounting assumption/s you did the above mentioned accounting
treatment/ recognition and presentation in the books of accounts. (10 Marks)
3. Take Britannia Industries Ltd as a case. In the context of its financial statements and annual
report answer the following
a. It’s a largely acceptable practice among the corporate entities to pay dividend to its
shareholders. Take Britannia Industries Ltd as a case. Discuss and differentiate the types of
dividend the company paid for the financial year 2020-2021. Also, mention your understanding
about what could be the accounting treatment of Dividend in the books of Britannia Industries
Ltd. (5 Marks)
b. Discuss and share your understanding on any three profitability ratios which you feel relevant
to assess the profitability of the company. (5 Marks)
Business Economics
1. “Demand forecasting is an important tool for predicting the demand for an organization’s
products or services in a specified time period in the future” Enumerate any three needs for
demand forecasting and discuss the steps involved in demand forecasting. (10 Marks)
2. From the given table calculate TR, MR and AR and highlight the relationship between total
revenue (TR) and marginal revenue (MR). (10 Marks)
Quantity Price
50 200
60 150
70 100
80 50
90 10
3. A. The disposable income of Mehta family increases from Rs 5000 to Rs 15,000. As a result,
the family‘s demand for milk and milk goods has increased from 30 liters to 60 liters per month.
Calculate the income elasticity of demand. (5 Marks)
3. B. A drop in the price of lemons from Rs 100 per kg to Rs 60 Per Kg increases the quantity
demanded from 1.75 to 7 kg per week. Calculate the price elasticity of demand. (5 Marks)
Marketing Management
1. You want to buy a car for your personal usage. As a potential customer, explain the stages that
you will follow in the process of buying a car. (10 Marks)
2 Health and Nutrition Start-Up, Habbit makes consumer debut with a range of innovative &
delicious Products. The Habbit Super Shake is a daily nutrition drink for the entire family. A
glass of Habbit Super Shake covers all your essential nutrition requirements. It consists of all
essential fibers, healthy omega, vitamins and minerals with zero added sugar to give a super start

to your day. Considering that they have entered in consumer market for the first time, how the
brand should be positioned in the market? (10 Marks)
3 Read the following Case & solve the questions given:
Bharat Motors has been selling the “Konard” brand of passenger cars in India for the last 60
years. Their car has been the leading car market share wise for the last 50 years. But, for the last
5 years the scenario has changed. Many multinational car companies have entered the country
and introduced highly fuel efficient, user friendly, & high performance models in the country.
The buyers have thus seen the market change from sellers to buyers’ market. Spectacular product
characteristics have become the rule of the day. Resultantly Konard has rapidly and constantly
lost the market share. Realizing that the company has no other alternative, they have tied up with
a leading car company of Korea and are now ready to launch an absolutely new and drastically
improved version of the old faithful Konard.
Questions:
a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to launch a
completely newer version of Konard a wise decision? Justify your answer. (5 Marks)
b. Suggest promotional tools which the company can use to help it develop a completely new
image for its product. (5 Marks)
Management Theory and Practice
1. You are hired as a trainer by Rustica Metallics, a newly setup organization dealing in
manufacturing of metallic parts for automobiles especially electric cars. The CEO wants you to
train the newly recruited management trainees about the Principles of Management. Explain the
principles of Management to these newly recruited employees by taking the help of Henri
Fayol’s 14 Principles of Management? (10 Marks)
2. You are part of a forum and research group where they are having a major discussion and
research on Management. The core area of this discussion is whether Management is an Art or a
Science. As the chairman of the forum, can you throw some light on whether Management is an
art or a science or both and Why? (10 Marks)
3. SpiceJet, a famous no frill airline in India is losing its market share to its peers. The major
reasons contributing to the same is that there is a lot of conflict in the organization due to which
correct and timely decisions are not being taken. The company has hired you as a consultant to
understand and solve this issue
a. Explain the different types of Conflicts that can arise in an organization? (5 Marks)
b. Explain what strategies can be used by SpiceJet to resolve these conflicts? (5 Marks)
Corporate Social Responsibility
1. Pick & choose a Sustainability report of any company (Indian or MNC) in the Services
domain only & choose any one Clean Water & Sanitation initiative & any one Quality Education
initiative being undertaken by the organisation. Analyze and explain the initiative’s qualitative
and quantitative data in the form of a case, such that it showcases all the benefits, financial and
non-financial that accrue to the company. (10 Marks)
2. If the city of Mumbai were to initiate a new position namely that of a Sustainability Chief &
you were chosen as the Sustainability Head for Mumbai city, describe in brief atleast 10
innovative initiatives that you will implement to transform Mumbai into a truly Sustainable city.
(10 Marks)

3. One of United Nations Sustainable Development Goal is ‘No Poverty’. The primary objective
behind this goal is to end poverty in all its forms everywhere.
a. What according to you are five compelling reasons for the existence of Poverty in India? (5
Marks)
b. Suggest four strategies/action plan that can be adopted by businesses to make reduce
incidences of poverty & ultimately eradicate poverty in India. (5 Marks)
Essentials of HRM
1. Assume you are the HR manager in a highly homogenous company that now wants to better
reflect the diversity of the target client group in its employee population. What must you
consider as you think about implementing your new recruitment strategy? (10 Marks)
2. Why do you think organizations can only achieve competitive advantage by investing on
human resources and not on any other resources? Describe the transformation that HR underwent
over the years. Discuss how the various challenges contributed to the evolution in HR. (10
Marks)
3. Case study: A New Compensation Program to Motivate Performance
Marie started her chain of 10 wedding boutiques approximately five years ago. She presently
operates within South Delhi and has been enjoying record profits. Marie’s wedding boutiques
provide full-service amenities to future brides, including wedding planning services, custom
fittings, and locating hard to find wedding dresses. Marie’s customer service philosophy is that
customers are number one and must be satisfied with their purchases. However, recently there
has been a rise in complaints regarding the lack of friendly service being provided, and three
long standing employees have threatened to leave unless their compensation is adjusted in
response to servicing Marie’s very demanding clients. Currently, Marie pays all of her staff the
same base salary without any benefits. Marie feels that this approach promotes equity and
eliminates any perceptions of favoritism between employees regarding compensation. Since
receiving the negative complaints and the threats of some of her staff leaving, Marie has decided
she needs to rethink her compensation philosophy and needs your help.
a. What are the specific problems with Marie’s current compensation program? (5 Marks)
b. Discuss the types of compensation programs and plans available to Marie to motivate and
retain her existing staff. (5 Marks)
Business Communication
1. Give examples of the following types of Biases in a sentence: Gender bias, Racial bias, Age
bias, Disability bias. How can they be avoided? (10 Marks)
2. Sharman Ahuja, CEO of Innotek Systems has to communicate to his team that their casual
leaves are going to be cancelled and all leaves will be considered as LWP (Leave without pay).
Amidst the pandemic and the tough economic climate, the HR has had to take this tough
decision. Sharman will be the bearer of this news and has chosen to write an email to all Innotek
employees. The direct and indirect approaches can be used to convey written negative messages
effectively. Describe how Sharman will go about deciding whether to use the direct or the
indirect approach in this situation. (10 Marks)
3. a. As the Chief Marketing Officer of IntellySense, you have to communicate to your team that
the annual sales review meeting will be conducted virtually this year. Explain each step in this
communication process through the 8-step business communication model. (5 Marks)

b. Today’s digital, social and mobile world has had an impact on business communication, the
social communication model explains how. What is the social communication model? Give
examples of any 2 social media. (5 Marks)
Strategic Management
1. You have been appointed as a Strategy Consultant to Godiva Chocolatier which is a Turkish-
owned chocolate maker which is jointly owned by Turkish conglomerate Yıldız Holding and
MBK Partners wanting to enter India. Godiva was founded in Belgium. Which one of Porter’s
Generic Strategies would you choose to be operational in India & Explain the reasons in detail
behind your choice of strategy? Once the strategy has been chosen, explain the categories of
customers you would target along with the price points? (10 Marks)
2. Carrefour, a French Retail chain of stores wishes to enter India. Conduct a PESTLE analysis
for Carrefour in India & suggest whether Carrefour should enter India or otherwise. (10 Marks)
3. You are the Head-Manufacturing of Godrej Industries. You are planning to set up a brand-new
Manufacturing plant at a village in rural Maharashtra.
a. Perform a Stakeholder analysis & suggest which all stakeholders will be taken into confidence
& also what would be your communications approach plan to bring them into your point of
view? (5 Marks)
b. Highlight some of the creative & innovative initiatives that you would undertake to convince
the stakeholders that you mean to do good for all the stakeholders. (5 Marks)
Business Law
1. Please explain Clayton’s Rule of Appropriation by pointing out the relevant provisions of law.
(10 Marks)
2. Explain in detail two (2) real-life cases where provisions of information has been denied on
grounds of the exemption stated in Right to Information Act, 2005. (10 Marks)
3. Jean Valjean has an adventure sports equipment shop. This shop is the only adventure sports
equipment shop in the city of Nagpur. Cosette a young (adult) adventure enthusiast intends to
begin a start up by setting up an adventure sports equipment shop along with adventure
experience services like hiking, trekking, nature trail cycling etc. Understanding Cosette as a
competitor, Jean Valijean looks at an opportunity to tie-up with Cosette and both agree to the
following deal and have signed a contract to that extent:
i. Both will divide the territory of Nagpur in two parts between themselves and each one will sell
and market in their respective territory only. In case of any sale queries coming from the other’s
territory, they will inform them.
ii. Both will share the price list and adhere to the price. In other words neither of them will sell
below the price.
iii. They will create an adventure certification program and tie up with Nagpur local authorities
for endorsement. This program will be made compulsory for anyone starting a shop, outlet or
startup for adventure sports equipment in the city of Nagpur.
a) Is the Agreement between Jean Valjean and Cosette valid or illegal. Please support your
answer with reasons and legal provisions (5 Marks)
b) Which authority has the jurisdiction to decide the legality of such transactions and what are
the powers of such authority (5 Marks)
(Note: please quote your answers to the above question in context of the facts provided).

Operations Management
1. List and explain in brief the various types of plant layout concepts in operations management,
highlighting the objective, considerations of a good layout design. Give examples on where each
of these types can be employed respectively. (10 Marks)
2. Discuss the various inventory control/classification techniques prevalent in the industry
mentioning the basis of each classification. Discuss any three of these techniques as applicable to
an organization in the Retail sector like Big Bazaar or Dmart for effective management of their
inventories (you can assume inventories of your choice to explain. (10 Marks)
3. NM Ltd a leading corporate in India in FMCG has decided to diversify into Foods &
Beverages and get in the manufacturing of a flavored soft drink and a health drink. The company
would like to have a major presence with a pan India distribution network.
a. Assuming that the business idea would have a very encouraging response, suggest a suitable
plant location to set up the beverage manufacturing. Give reasons for the same. (5 Marks)
b. Defining the concept of aggregate plan for operational capacity management, which strategy
(Level or Chase) do you think would be best applicable for the company? (5 Marks)
Decision Science
1: Calculate the Mean and Standard Deviation using Total MSMEs, Total Manufacturing
MSMEs, and Total Service MSMEs. Write your comment if mean is affected by extreme
observation. (10 Marks)
State District Total MSMEs Total
Manufacturing
MSMEs
Total Service
MSMEs
HIMACHAL PRADESH Chamba 755 246 509
HIMACHAL PRADESH Kangra 2735 851 1884
HIMACHAL PRADESH Lahul & Spiti 36 17 19
HIMACHAL PRADESH Kullu 1229 444 785
HIMACHAL PRADESH Mandi 1581 668 913
HIMACHAL PRADESH Hamirpur 578 229 349
HIMACHAL PRADESH Una 1731 717 1014
HIMACHAL PRADESH Bilaspur 409 181 228
HIMACHAL PRADESH Solan 4951 2848 2103
HIMACHAL PRADESH Sirmaur 1014 563 451
HIMACHAL PRADESH Shimla 1795 413 1382
HIMACHAL PRADESH Kinnaur 148 42 106
Source: Data.Gov.in (MSMEs as per 2011)
2: Three airlines serve a small town in Rajkot District. Airline A has 50% of all the scheduled
flights, airline B has 30%, and airline C has the remaining 20%. Their on-time rates are 80%,
65%, and 40%, respectively.
A plane has just left on time. What is the probability that it was airline A?
Note: Draw the Tree-diagram using Paint App. (10 Marks)
3: Here is the Agri-Data, mention the name of dependent and independent variables.
Part A: Prepare the line of regression Y on X. (5 Marks)
Part B: Calculate r2 (coefficient of determination). Interpreted the byx. (5 Marks)

District_2 Rapeseed & Mustard
production in metric tonnes
Rapeseed & Mustard area
(Hectare)
Uttar Kashi 473 873
Chamoli 193 407
Rudra Prayag 154 325
Tehri Garhw 466 848
Dehradun 139 226
Business: Ethics, Governance & Risk
1. India continues to struggle with growing demands for water, increasing droughts, unabated
flooding and declining quality of water. It is a complex issue which is creating conflict among
users (agriculture, industry, domestic). Industry is waking up to its responsibility towards the
resource crunch and deploying as well as embedding strategic initiatives/projects & programs to
deal with this issue. Identify and select any one water project/ initiative practiced and embedded
in its business process by a listed company that impresses you. Explain this initiative along with
the short term & long term positive impact of the same on the environment & people. (refer to
Sustainability Report and/or Business Responsibility Report of the listed company) (10 Marks)
2. Andrew, a customer quality executive from Southeast Asia will visit your HQ facility and
meet with your executive team. Your independent Southeast Asian agent requests that you
reimburse the customer quality executive for his expenses, including expenses that could violate
your company's policies. The independent agent promises to reimburse you. How do you
proceed? Explain the thought process behind your decision. (10 Marks)
3a. Select any one popular advertising campaign of an FMCG product or consumer product that
you think conveys/ showcases an ethical message. Analyze the campaign and explain what is the
ethical message and how is it conveyed. (5Marks)
3b. We need Ethical Managers more than ever today. According to you what are the five most
important values that help / guide a manager take ethical decisions. Briefly explain how each will
help. (5 Marks)
Research Methodology
1. Take the inspiration from the suggested paper and prepare the questionnaire by keeping the
following Research Objective in mind.
A consultancy team working on ‘customer’s satisfaction and needs’ of Indian travelers who
travel by air within Indian; this team wanted to study the following.
RO1: To Identify the needs of Indian Airline customers (domestic Air tours).
RO2: To study the customer’s satisfaction in airline industry, India.
Note:
Link:
https://ezproxy.svkm.ac.in:2296/login.aspx?direct=true&db=buh&AN=125835283&site=ehost-
live
2: Follow the link mentioned here, you are advised to select village data for any one state/UT of
your choice. Once you download data this way then focus on the following columnsand write
their measurement types along with one justification. (10 Marks)
Column no Variable name

24 Total Geographical Area (in Hectares)
25 Total Households
114 Private Non Formal Training Centre (Status A(1)/NA(2))
220 Hand Pump (Status A(1)/NA(2))
242 Open Pucca Drainage Uncovered (Status A(1)/NA(2))
253 Post Office (Status A(1)/NA(2))
314 ATM (Status A(1)/NA(2))
370 Agricultural Commodities (First)
387 Net Area Sown (in Hectares)
396 Nearest Town Distance from Village (in Km.)
https://www.censusindia.gov.in/2011census/dchb/DCHB.html
3: Read the following research Paper and Answer the following questions:
Part A: Write Suitable Title, and 2 key Words. (5 Marks)
Part B: Write an Abstract based on that. (5 Marks)
“1. Introduction
There is a crying need for professional accountants in South Africa. This has been confirmed in a
study commissioned by the South African Institute of Chartered Accountants (SAICA) in 2008
who then estimated that South Africa was short of 17 000 accountants and 5 000 chartered
accountants (CAs) (Enslin-Payne, 2011; Innocenti, 2009; PricewaterhouseCoopers, 2012). A CA
candidate can qualify within seven years, but this is not the norm in South Africa as on average
only one out of five students who start will successfully pass through university within the
allotted timeframe (Van der Post, 2010). This results in an annual growth in the CA profession of
only around 5% (Bates & Poole, 2003; Bates, 2005; Bean & Eaton, 2000:48; Enslin-Payne,
2011) which will definitely not ease the shortage soon.
Before a CA candidate can write SAICA’s qualifying examination (QE) in South Africa, the
candidate must obtain a BCom Accounting (CA stream) degree and pass a Certificate in Theory
of Accounting (CTA) postgraduate qualification at an accredited university (Van der Post, 2010).
These undergraduate and postgraduate qualifications are offered by most residential universities
as well as the University of South Africa (Unisa), the largest distance education (DE) and open
distance learning (ODL) institution in the country (University of South Africa, 2013). Although
Unisa has been offering its undergraduate BCompt degree (the required BCom Accounting
degree for the CA stream) and the CTA postgraduate qualification for many years, the number of
Unisa students passing the QE examination has been low (2009–37.8%) when compared to
residential universities (2009– 62.2%) (Olivier & Bulman, 2009). There is thus an urgent need to
increase the success rate of both the BCompt and the CTA postgraduate DE students at Unisa as
this will inevitably help to alleviate the shortage of accountants and CAs in South Africa.
Research by a variety of scholars in the DE and ODL fields have established that students’
success depends not only on the quality of the learning package, but also on the quality and
scope of support given to these students (Bates, 2005; Birch & Volkov, 2007:291; Garrison &
Vaughan, 2008; Simonson, Smaldino, Albright & Zvacek, 2012; Simpson, 2008:159; Waddoups
& Howell, 2002:1). An important theory which focuses on students’ support and success is
Holmberg’s theory of didactic conversation (Saba, 2003:4).
1. Research design and method
As explained previously, during the first semester of 2012, social media was introduced in the
FAC2602 module to assist students with their studies. At the end of the first semester of 2012,

these students were asked to provide feedback regarding their perceptions and experiences on the
possibilities of using social media to assist with teaching and learning.
1.1. Research design
As part of a case study, this project used a mixed-method design which combined both
qualitative and quantitative approaches for data collection and analysis. An online LimeSurvey
questionnaire (LimeSurvey, 2014) with both closed and open ended questions was designed and
the link to the questionnaire was send to all students registered for the FAC2602 module. In
addition to a few demographic questions, the students were asked to give feedback on the
following five questions:
a. With regard to the use of different technologies in the FAC2602 module, with which one of
the following statements do you agree?
x I would prefer to study without technology interventions.
x I would prefer fewer technology interventions in the module. x I would prefer the use of
technology as is currently the case. x I would prefer the use of more technologies in the module.
b. What are your perceptions with regard to the use of technologies in the FAC2602 module?
c. With regard to the use of technologies in a Unisa module, with which one of the following do
you agree?
x I think the use of technologies makes studying at Unisa easier and more interesting.
x I do not think the use of technologies in Unisa modules is helping me.
x I think the use of technologies interferes with my studies.
d. What would you change with regard the use of technologies at Unisa?
e. What are your perceptions on the use of social media (Facebook, Twitter, BBM, Whatsapp,
MXit etc) in academic support?
2.2 Participants
The participants in the study were the second-year Accounting students registered in die first
semester of 2012. The link to the questionnaire was made available to students between 2 June
2012 and 6 August 2012. A total of 2 121 students were registered for the FAC2602 module
during the first semester of 2012; 155 students completed the questionnaire which represents
7.3% of the registered students during that semester. Although this was a small percentage, the
data obtained assisted the lecturers to plan future student support strategies.
2.3 Data analysis
The quantitative data were analysed using SPSS Statistics version 21 and the three open ended
questions using Atlas.ti®. All data are reported anonymously, the extracts are direct quotes and
grammar, punctuation and spelling errors have not been corrected.
2. Findings
Both quantitative and qualitative data were received from the FAC2602 students and are
discussed below.
2.1. Results and discussion of the quantitative data
Feedback from the first question regarding the use of technologies in the FAC2602 indicated a
large number of participants in favour of the use of technologies in the module. The fact that
almost 94% of the participants supported the use of technologies in the FAC2602 module,
created opportunities for lecturers to incorporate even more technologies into the module to
assist students (See Figure 1).

Subsequently, the participants were asked to indicate the effect the use of technologies had on
their studies at Unisa. Once again a large number of participants (93.63%) said it made studying
at Unisa easier and more interesting (See Figure 2).
3.2 Results and discussion of the qualitative data
The results from the open-ended questions are briefly presented here according to three main
themes that emerged:
x Perceptions on the use of technologies in the FAC2602 module
x Perceptions on the use of social media for academic support at Unisa
x Possible changes regarding the current use of technologies at Unisa
It was evident from the feedback that most of the participants perceived the current use of
technologies in the FAC2602 module positively. Many of the participants emphasised the greater
access they have to study materials, as may be seen in the following responses: The use of
technologies in the FAC2602 module was helpful and something I would like to see more of. It
created greater access to more study material and tools. as well as It is helpful. Not everyone has
access to all technologies. Therefore, it is good to try and accommodate all technologies so that
you can have access to those you do can use. Some of the participants confirmed the problems
they often encounter with online technologies but by using mobile technologies they could

overcome some of these problems, for example As a full time working student, I do not always
have access to my e-mails, but with the mobile technologies, it was much easier, as I believe that
95% of all students have cell phones, so it is much more accessible.
And Problems are solved anywhere and anytime students don’t have to go home or cafe to access
computers and internet.
Participants were of the opinion that students enjoy the use of social media, as expressed by one
participant Students always got smile when they get messages from their social media, this
reduces the frustration and emotional tension not to able to access information as required. and
others praised the incorporation of mobile technologies in the following manner.
Some of the participants also want other modules to make use of these apps, as was seen in the
following responses:
Facebook page per module will be useful. Students can have conversations on the page's wall
post suggestions in the same way as the myUnisa forums, just with better usability. and
I think it is a wonderful idea and definitely think the other modules should consider doing this as
wel. as well as I would recommend the use of technologies in other modules, because it makes it
easier, for student to stay encouraged and abreast with the module and schedule. Three of the
participants almost summarised the whole project by saying Most of students almost all do have
the mobile and social media you have mentioned so it for their convenience to have good quality
of communication and clear contact with their lecturer. Whatsapp and Facebook are good two-
way of communication, but not all students might have access to Whatsapp because certain type
of cell phones can accept Whatsapp.
And Because most students have social media, and with Unisa being a distance learning
institution; mobile technology plays an important role that serves a link between the lecturer and
student. Firstly it’s cheaper to write a message/comment/questions/clarity regarding the module,
and the lecturer can then answer/advise, thus making it an interactive session.
and finally Most students are more familiar with MXit, Whatsapp, etc., than with email – I think
they also feel more comfortable using this type of media to communicate, which will give them
the confidence to speak up if they struggle with a concept. I also think that more students have
access to MXit, Facebook, etc. via their mobile phones than they have to a computer with
internet connection, which also makes it a better form of communication.
3. Conclusion
In general, feedback received from the participants were positive regarding the possibilities of
using technologies and more specific social media for academic support at Unisa. The fact that
Accounting modules at Unisa need to increase students’ success rates and the possibilities these
social media apps now provide to lecturers, make this indeed an opportunity to explore more
rigorously. These readily available and affordably technologies have the capability to increase
didactic conversation, which is a critical ingredient for student success in the DE and ODL
environment. Technologies are fast becoming a part of the instructional process and although the
use of social media for academic support has only just begun, it can be a valuable tool as can be
seen by the response of a participant who said I have not used social media for academic support
but I believe there is a place for it seeing that social media is part of our everyday life. Therefore
lecturers need to remind themselves that students are, as a participant correctly stated, part of a
generation that mostly communicates via mobile technologies. Social media can indeed assist
Accounting lecturers at Unisa to answer to the cry for more professional Accountants in South
Africa.

International Finance
1. The forecasting of exchange rates is a tricky process that requires both subjective as well as
analytical inputs. Having said that it is an essential skill for the manager of an internationally
operating firm.There are theoretical methods as well as statistical/analytical methods to forecast
the same. Describe various techniques of forecasting the exchange rates, as well as, your
recommendation on which method would you use in forecasting the forex rate, lets say
forecasting Indian rupee per US dollar. (10 Marks)
2. Refer the following information:
Spot Rate of £ = $1.39, 90-day forward rate of £ = $1.47
180-day British Interest Rate = 4%, 180-day US Interest Rate = 3% Explain how an arbitrageur
can design a strategy? (10 Marks)
3. Fortune Ltd is a US based multinational corporation has its subsidiary in India and David
Brothers Ltd is a New Delhi based company has its subsidiary in New York. Both companies
have a requirement to raise funds for their subsidiaries for working capital needs. Fortune Ltd
requires INR 50 million whereas David Brothers Ltd requires USD 75 million at the current spot
rate of INR 72.93/USD. Fortune Ltd can issue three year Bonds in US capital market at 12%
fixed rate and three year bonds in the India at LIBOR + 0.1%, i.e., floating rate. David Brothers
Ltd can issue three year US bonds in US market at 13.40% fixed rate and INR Bonds in India at
LIBOR + 0.6%, i.e., floating rate. Fortune Ltd is almost preferring to go with borrowing in India
and David Brothers is about to finalize a proposal to issue bonds in US.
a. Is there a swap that both companies can get into and benefit? (5 Marks)
b. Compute the total cost for both parties if the swap is equally attractive to both the parties? (5
Marks)
Strategic Financial Management
1. Calculate Economic Value Added (EVA) if the Earnings before interest and tax is Rs
20,00,000. The capital structure of the firm consists of Debt-Equity ratio of 2 : 3, pretax cost of
debt is 14% and the tax rate is 35%. The equity beta is 1.5. The risk free rate of return is 9% and
risk premium is 5%. Total borrowed capital of the firm is Rs 45,00,000. Comment on the value
of EVA. (10 Marks)
2. A company is considering a project whose machine cost will be ₹ 72,000. It has a life
expectancy of four years and the tax rate is 30%. Estimated profits before depreciation and tax is
as follows: (10 Marks)
Year PBDT (₹)
1 20,000
2 25,000
3 27,000
4 30,000
The cost of capital is 10% and the company follows straight line depreciation method. Compute
Net Present Value and Discounted Payback Period and comment on the values.
3. A Company expects an operating income of ₹ 1,50,000. The equality capitalization rate of the
company is 12%.
a) Calculate the value of the firm and overall capitalization rate according to the net income
approach if it has ₹ 3,00,000, 8% debentures. Comment on the value of the cost of capital in the
case of Net Income Approach when the proportion of debt is changed in the capital structure. (5
Marks)

b) If the debentures are increased to ₹ 4,00,000, 8% debentures. What shall be the value of the
firm and the overall capitalization rate? Interpret the result. (5 Marks)
Financial Institutions and Markets
1. Explain the three-tier structure of Mutual Funds as per SEBI. Also give examples of existence
of such three-tier structure in a mutual fund operating in India. (any THREE mutual fund houses)
(10 Marks)
2. Explain the features of various types of life insurance plans. Choose any one life insurance
company in India, and give example for each type of life insurance you explain. (10 Marks)
3. Efficient Market Hypothesis proposed that stock prices follow a random walk and no
individual investor can beat the market on a consistent basis. In this context how would you
argue on the below points.
a. Market anomalies can disprove the efficient market hypothesis. (5 Marks)
b. If a market is not efficient, one can earn abnormal profits by following technical analysis
tools. (5 Marks)
Marketing of Financial Services
1. Develop a Public Relations campaign for IRDA to help create awareness about Life Insurance
sector and to educate policyholders about their rights. (10 Marks)
2. Sanjay Bhat, (age 34 years) works with a pharmaceutical company and has not yet started to
invest for his retirement. Sanjay is married to Pooja (age 30 years) and they have one son aged 2
years. Sanjay wants you to prepare a plan for him to retire latest by age 60. (You can make any
assumptions to further build up your case.) (10 Marks)
3. You are a Financial Planner. Your client Sumit Raghani aged 35 years and works with an IT
company earning Rs 15 lakhs per year. His wife Priti, aged 32 years, is a homemaker. They have
one daughter Rimmi aged 5 years. The couple requires your help to make some financial
decisions. (You can make any assumptions to further build up your case.)
a. Sumit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether
he should buy a ULIP or a Term Plan. Recommend the product best suited for his requirement.
(5 Marks)
b. Sumit and Priti want your help to invest for Rimmi’s higher education which they estimate
would be required after 15 years. (5 Marks)
B2B Marketing
1 You are negotiating a price increase of 10% for steel components with a major twowheelers
manufacturer, due to substantial increase in steel prices. The customer refuses to give you any
increase in the prices. If you continue supplies, you company will incur losses, & if you
discontinue supplying to this major customer, your sales would suffer. How would you handle
the negotiations? (10 Marks)
2 Suppose you are an area sales manager and one of the salespersons reporting to you approaches
you for help in getting a breakthrough with a high sales potential customer. The customer has
been buying the steel components from three other suppliers regularly for the past two years.
Your salesperson has been trying to get business from this customer for the past 18 months but
without any success. It seems the customer is happy with the existing suppliers and does not
want to take the risk of buying from a new supplier, whose poor performance on quality and/or

delivery may result in disruptions in production. What Personal Selling tools will you
recommend? (10 Marks)
3 Solve the following Case & answer the questions based on the case:
Industrial sales Company Limited (ISC) is a distributor of pumps and Compressors for
Maharashtra state excluding Mumbai and Greater Mumbai. In order to increase sales in Nasik-
Jalgaon-Aurangabad region they hire a senior sales manager Mr. Shyam and ask him to operate
from Nashik, However, very soon there are complaints from sales manager in nearby Pune,
Mumbai and even Nagpur that Mr. Shyam and his team are trying to meet customers in their
regions and do business. Mr. Shyam however confirms that he is only meeting the regional
offices of Pune and Mumbai based companies in his own Nashik-Aurangabad area and there is
nothing wrong with it. Soon this dispute reaches the Regional Manager Mr. Gupta in Mumbai.
Questions:
1. What are the problems with the territory design in the case? (5 Marks)
2. As a regional manager, what will you do to control the situations? (5 Marks)
Brand Management
1. Change in marketing environment is one of the obvious challenges in managing brands over
time. Shifts in consumer behavior, competitive strategies, government regulations, and
technological advances can profoundly affect fortunes of a brand. Myspace, Yahoo!,
Blockbuster, and Barnes & Noble enjoyed strong market position and outright leadership in mid-
2000s. In just a few short years, however, each was struggling for survival as Facebook, Google,
Netflix, and Amazon respectively. Why did Myspace, Yahoo!, Blockbuster, and Barnes & Noble
fade from customer memory and lose their market position? What are the proactive strategies
adopted to sustain and enhance customer-based brand equity for brands like Facebook, Google,
Netflix, and Amazon? (10 Marks)
2. Celebrity endorsement (using well-known and admired people to promote brands) is a
widespread phenomenon to build brand equity. The rationale behind these strategies is that a
famous person can draw attention to a brand and shape the perception of the brand. Sometimes
celebrities can be difficult to work and may not willingly follow the marketing direction of the
brand. Tennis player Andre Agassi tried Nike’s patience when - at the same time he was
advertising for Nike, he appeared in commercials for the Canon Rebel camera. In these ads, he
looked into the camera and proclaimed “image is everything” – the antithesis of the “authentic
athletic performance” positioning that had been the foundation of Nike’s brand equity. There
have been occasions where celebrities have distracted attention from the brand in ads so that
consumers notice the stars but have trouble remembering the advertised brand. PepsiCo decided
to drop singers Beyonce Knowles and Britney Spears from high-profile ad campaign when they
felt the Pepsi brand did not get same promotion boost from the campaign that the stars were
getting. What should brands do to avoid celebrity misadventures and mishaps as cited above and
what guidelines should brand mangers follow to strategically evaluate, and select celebrities for
endorsing their brands? (10 Marks)
3. a. Oprah Winfrey, David Beckham, Virat Kohli, Amitabh Bachchan are great examples of
personal brands whose name and reputation commands millions of dollar in the marketing and
advertising World. Explain the reasons for the unprecedented success of these brands. Do you
consider yourself as a brand? If yes, what steps will you take to brand self? (5 Marks)

b. Brand extensions occur when a firm uses an established brand name to introduce a new
product. How successful do you predict the following propose extensions would be? Why? (5
Marks)
1. Starbucks : film production and promotion
2. Mont Blanc : fragrances and other accessories like sunglasses, watches, and cufflinks
Capital Market & Portfolio Management
1. ‘Technical indicators are used to analyse short term price movements’. Comment explaining
the concept and application of different technical indicators under technical analysis. (10 Marks)
2. Dr. Das purchased 500 shares of Serra Ltd. @ Rs. 60 each on 15th October 2017. He paid a
brokerage of Rs. 600. He received the following dividends – (10 Marks)
June 2018 Rs. 800
June 2019 Rs. 1000
June 2020 Rs. 600
He sold all his shares for Rs. 45000 on 15th October 2020 and paid brokerage of Rs. 1500.
Compute:
1. Holding period return
2. Annualized Return
3. Fundamental analysis involves detailed study of three factors i.e. economy, industry and
company which can be undertaken before investing in any stock or company share. The focal
point of fundamental analysis is the present performance of the company and the future
projections of financial position along with the intrinsic value of the company’s share.
Fundamental analysis bases its judgment on a historical approach of analyzing a company’s
financial statements to draw inferences.
a) Enumerate the different ratios which are used under fundamental analysis. (5 Marks)
b) Differentiate between: Fundamental and Technical Analysis. (5 Marks)
Consumer Behaviour
1. What are membership groups and symbolic groups? How do they affect consumer behavior?
Discuss 1 membership group and 1 symbolic group from your life. (10 Marks)
2. Explain the Classical conditioning theory of consumer learning. What are its applications in
marketing? Give an example of each application. (10 Marks)
3. a. Explain the different adopter categories in the Innovation adoption process, taking the
Example of any innovative product of your choice. (5 Marks)
b. Take any 5 consumer personality traits of your choice and explain how they affect consumer
behavior. (5 Marks)
Corporate Finance
1. The capital structure of ABC Pvt. Ltd is as follows:
Equity share capital (each share of Rs. 10) = Rs. 16,00,000
Debentures with a coupon rate of 10 % = Rs. 10,00,000
Reserves and surplus = Rs. 15,00,000
Revenue from the business activities for the company is Rs. 2.00 crores. Its
variable cost is 10% of the revenue, fixed operating cost is Rs. 60 lakhs and the
company pays income tax at a rate of 25%. (10 Marks)
a. Calculate financial leverage, operating leverage and combined leverage for the company.

b. Determine the likely level of EBIT for EPS of (i) Rs. 45, (ii) Rs. 60, and (iii) Rs. 75.
2. The equity shares of a publicly traded company are priced at Rs. 600 with P/E (Price to
Earnings) ratio of 20. The company announces a dividend of Rs. 12 per shares. The shareholders
of the company expect the dividend to grow at a rate of 5% every year, and the cost of equity for
the company is 16%. According to the dividend relevance approach suggested by Walter and
Gordon, what would be the impact of dividend announcement on the market price of the shares
of the company if required rate of return for investors is (i) 10%, (ii) 15% and (iii) 20%. (10
Marks)
3. A manufacturing company forecast that it is likely to sell 8,00,000 units for the year 2021. The
processing cost of an order is Rs. 200 and the carrying cost per unit of inventory is Rs. 16. The
lead time of an order is 5 days.
(a) What would be the economic order quantity (EOQ) and re-order point assuming 360 days in a
year? (5 Marks)
(b) The company implements business process reengineering which results in to reduction of
25% in cost of an order, 15% in carrying cost per unit of inventory and 20% in lead time of an
order. What would be the new EOQ and re-order point. (5 Marks)
Customer Relationship Management
1. The quality of customer data can be visualized from many angles and viewpoints. It is,
therefore, said that the intrinsic quality of data depends more on the requirement of companies
and their objectives to excel in specific markets. Explain this aspect in detail with the help of
examples. (10 Marks)
2. ‘The traditional groceries store owner maintains personal contact with his customers and has
more knowledge about them than a CRM manager trying to enhance his knowledge about his
customers with the help of expensive software and databases that are at his disposal in the
organization.’ Do you agree with this statement? Substantiate your viewpoints with examples.
(10 Marks)
3. SDM Global Mail is a world leader in the logistics sector. It needed a solution like CRM for
catering to its growing global network. The staff in different offices around the globe needed to
commit, understand, and fulfil the needs of customers by providing innovative and cost-effective
solutions. SDM Global Mail conducted many workshops and assessed the feedback received
across continents like Europe and Asia. A solution that could reduce cost in its operations and
flexibility in solution was what they had in mind. Thus, they opted for Salesforce.com, which
had lot of benefits and advantages for its global operation. SDM opted for Salesforce.com as its
CRM platform for all its dispatches, delivery of parcels, and its business posts. Salesforce.com
created an advantage to the company by customizing SDM solutions by taking care of its
customer needs. Its adoption and implementation was done in minimum time due to which it
became a success story of SDM. The CRM solution was installed across all branches
simultaneously and was also integrated with the existing system within a span of six months.
This created a centralized data at one place integrating all the systems together, and
Salesforce.com was accepted widely by all its employees. It also provided a single view to all its
customers resulting in it becoming a leader in mail solutions around the world as it focused
basically on the Inherent needs of the customers. As a result, implementation time of CRM also
reduced. Today, Salesforce.com has developed a profitable relationship with the SDM Global
Mail taking care of all its needs consistently.
a. How did SDM Global Mail enhance their customers’ delight? (5 Marks)

b. Why did SDM Global Mail opted for Salesforce.com and what was the benefit involved
through its adoption as a software for its CRM implementation. (5 Marks)
Employee Development and Talent Management
1. As a Chief People Officer, you want to develop a robust talent management practice for your
company. Explain the process of Talent management and steps that you will follow. Why do
organizations require systematic Talent management practices? (10 Marks)
2. In the pulse survey conducted at Brain Bank Analytics, employees have indicated that they are
doing poorly on work-life balance element. A focused group discussion led to the findings that
many employees had working spouses and partners and were facing difficult managing work and
home. Besides, they felt that the organization should look at more flexible work options. What
kind of programs and work arrangements can the company provide to the employees? (10
Marks)
3. a. Suggest a training evaluation model that Priyanka can use to evaluate the effectiveness of
the customer-centricity program conducted for the sales team. (5 Marks)
b. Explain Vroom’s VIE theory of Motivation (5 Marks)
Integrated Marketing Communications
1. You are planning to market for an Online MBA programme for working executives. Explain
the Hierarchy-of-effects model taking the same as an example. (10 Marks)
2. What are the various types of ad execution techniques? Discuss which ad execution type will
you use as a brand director of a firm, given that your firms are into the selling of organic soya
beauty cream which has ingredients you procured from Brazil. (10 Marks)
3. (a) Define the types of consumer promotions with relevant examples pertaining to FMCG
products. (5 Marks)
(b)What is the difference between branded offers versus quantity deals with relevant examples?
(5 Marks)
International Business
1. Globalization has not only brought people closer but also it has led to the integration of ideas,
cultures and values .” In the light of this statement explain the advantages and disadvantages of
Globalization. (10 Marks )
2. US Based International Fast Food Chain “Mc Donald” wants to launch new veg menu in its
fast food centers across India.Explain various steps to be taken by Mc Donald to develop new
products for Indian market. (10 Marks)
3. In May, 1998, Daimler-Benz1 (Germany) and Chrysler Corporation,2 (USA) two of the
world's leading car manufacturers, agreed to combine their businesses in what they claimed to be
a "merger of equals." The DaimlerChrysler (DCX) merger took approximately one year to
finalize. The merger was completed on November 12, 1998. The merger resulted in a large
automobile company, ranked third5 in the world in terms of revenues, market capitalization and
earnings, and fifth6 in the number of units (passenger cars and commercial vehicles combined)
sold. DCX generated revenues of $155.3 billion and sold 4 million cars and trucks in 1998.
Schrempp and Eaton jointly led the merged entity, as co-chairmen and co-CEOs. DCX sources
were confident that the new company was well poised to exploit the growth opportunities offered
by the global automotive market in terms of geographical and product segment coverage.
However, analysts felt that to make the merger a success, several important issues needed to be

addressed. The most significant of these was organizational culture. German and American styles
of management differed sharply. A cultural clash would be a major hurdle to the realization of
the synergies identified before the merger. To minimize this clash of cultures, Schrempp decided
to allow both groups to maintain their existing cultures. The former Chrysler group was given
autonomy to manufacture mass-market cars and trucks, while the Germans continued to build
luxury Mercedes. However, analysts felt that this strategy wouldn't last long. When Chrysler
performed badly in 2000,7 its American president, James P Holden, was replaced with Dieter
Zetsche from Germany. Analysts felt that Zetsche would impose Daimler's culture on its
American counterpart. A few senior Chrysler executives had already left and more German
executives were joining Chrysler at senior positions. In an interview to the Financial Times in
early 1999, Schrempp admitted that the DCX deal was never really intended to be a merger of
equals and claimed that Daimler-Benz had acquired Chrysler. Analysts felt that this statement
probably wouldn't help the merger process.
a. What are the chances of success of this deal between Daimler Benz and Chrysler Corporation?
(5 Marks)
b. What is the role of culture when companies from two different countries decide to go for
merger and acquisition? (5 Marks)
International HR Practices
1. Your Company is a leading Private Bank in India and it is considering an international
expansion in Japan. You are an HR Manager of this bank and before all important decisions are
made, you are asked to identify issues and challenges for International Human Resource
Management. Identify these issues and challenges so that important decisions can be made. (10
Marks)
2. You are HR Director of ABC Ltd operating in Textiles sector. Your company is planning to
set up the manufacturing unit in Africa. You are asked to first properly assess the HR
Requirement by conducting a thorough HR Planning exercise. Which step by step process will
you follow to do the same? (10 Marks)
3. You are an HR Head of a leading IT Services in India. For your international project in
Germany, you are supposed to send a team of 45 employees. Answer following questions in this
context
a. Design a pre departure training program. (5 Marks)
b. Training on job related factors. (5 Marks)
International Marketing
1. ABC India ltd who is manufacturer of Indian made sauces (chutneys) which are good for
health and can be served as add on with food. They have recruited you as global marketing
manager and assigned a task to your team of 10 members with marketing background to research
the potential countries where ABC India can export.
a) What steps will you follow in order to conduct the Market Research with respect to specific
product category?
b) How will you as marketing head, plan the research task, search for the potential countries and
best Exporters in shortlisted potential countries? What will be the parameters of selecting the
best exporter?
c) What IT and digital tools will you be using while conducting the market research and why?
(10 Marks)

2. ABC Corporation is trading company dealing with consumer durable products which import
from china and exports to UK market.
a. Kindly suggest the various aspects related to import and export which can impact the service
levels to the clients in UK? (10 Marks)
3. XYZ Inc headquartered in New Zealand deals with premium quality sparkling water which is
good and healthy for consumer as certified by international standards. XYZ has appointed you as
their International Marketing Manager with sole objective of becoming the leader in India in
mineral water industry. XYZ aims to be leader brand by consumer choice in India by end of 3rd
year from the start of operation. India market is already experiencing organised and unorganised
players selling significant volume of mineral water. It is estimated that there are 3000 organised
and 12000 unorganised sellers in India . There are more than 6,000 licensed water bottling setups
under BIS (Bureau of Indian Standards) and uncountable unorganized mineral water companies
in India. There are around 150 domestic Indian bottled water brands in the market today. The key
brands in India are Bisleri, Kinley, Bailey, Aquafina, Himalayan, Rail Neer, Oxyrich, Vedica and
Tata Water Plus. West India contributes to 40%, followed by south India 30% and north India
20% and east the lowest 10%. Packaging units varies from 200ml plastic pouch to 200 ml bottle,
500ml bottle to 1 and 2 liter bottle. Pricing range for 200ml bottle starts from
------- 5/- per bottle to 20/- -------- 24bottles per case
-------10/- per bottle to 40/---------- 18 bottles per case
-------20/- per bottle to 650/- per bottle.---------12 bottle per case
Packaging material used in India is primarily plastic and glass material. You are required to
suggest the way forward on below three marketing mixa. With respect to the objective of XYZ,
and degree of involvement and cost required to be leading brand of India in next 3 years, what
mode of expansion will your prefer and why?
a) Export
b) Licensing
c) Contract manufacturing
d) Joint Venture
e) Equity stake or acquisition (5 Marks)
b. What will be your pricing strategy? Which framework will you consider and why to decide the
pricing? What will be your pricing strategy to combat the unorganised market or gray market
pricing? (5 Marks)
Marketing Research
Q.1) As a researcher, you need to identify as to how many Grocery stores in Mumbai sell HUL’s
Lifebuoy Hand Sanitiser. Which non-probabilistic sampling method would you use to complete
your research? Also state the reasons behind choosing that method. Also explain as to how will
you proceed ahead with choosing the areas/ localities in Mumbai to conduct your research
alongwith timelines. (10 marks)
Q.2) You are the Head of a Market Research Organisation. Your Telecom client Reliance Jio has
recently introduced “HumaraJio” a new type of 5G enabled affordable handset priced at
Rs.10,000. The Telecom company wants to understand how customers are reacting to their
recently launched product across India. Draft a Questionnaire containing not more than 20
questions that would succinctly address the query posed by the Telecom client. (10 Marks)

Q.3) You have been recently appointed as a “New Product Development” Head for Mondelez
India. You have been asked to develop 1 new innovative product namel “Honey chocolate” as
part of their product portfolio.
A) Explain the process in detail to arrive at the creation of your new product (5 Marks)
B) Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to support
your answer. (5 Marks)
Marketing Strategy
1. You are the marketing director of Citibank, your bank is making huge profits globally in the
consumer banking division, your organization now wants to cut back on consumer banking and
wants to focus on business-to-business segment. Do you think this is a good strategy? How
would you make the transition? Prepare a communication plan for your retail customers such that
the brands value is not diminished in the eyes of the consumers? (10 Marks)
2. The IPL moved the 2021 season to India despite cases being reported in India unlike the UAE
where the IPL had organized the 2020 season. Was this a sound strategic decision? Do you think
that the IPL brand shall be tarnished because of the suspension of the season in 2021? What steps
can the IPL take to restart the season and retain brand credibility? (10 Marks)
3. You are the marketing director for Cinema Express a successful theatre chain having 20
theatres with 80 screens in tier two towns of India. With the Pandemic hitting hard at the theatre
business leading to prolonged shutdowns business has been badly hit. Along with this consumer
sentiment has been deeply dampened.
a. As marketing director what strategies would you evolve in ensuring your organization remains
relevant in the post pandemic world. Create two new product ideas for the company. (5 Marks)
b. How would you reposition your company’s brand in the future? Create a marketing plan for
the two new product ideas that you have created in the previous question. (5 Marks)
Organizational Theories Structure and Design
1. 24by7 has traditionally been a brick-and-mortar organization for past 15 years. They are
contemplating a change in the business model to a 100% e-commerce platform. The promoters
are planning to transform the business, hire consultants and rehaul the company. The chief HR
officer believes that this move will be met with a lot of resistance from individuals. Why would
they resist? What can the organization do to manage change? (10 Marks)
2. Sinclair finance is a global NBFC operating in 61 countries. Top management strongly feels
that Diversity and Inclusion should be one of the main this financial year. What would be the
benefits of creating diverse organizations? What steps can Sinclair take to Create and Manage
Organizational Diversity effectively? (10 Marks)
3. a. Who introduced the Five-Forces Model? Explain the model with relevant examples. (5
Marks)
b. Negotiation is a step-by-step approach to conflict resolution. Elaborate on the five stages of
negotiation process. (5 Marks)
Project Management
1. You are organizing an Annual Day in your university. Explain the steps to designing a project
organization structure for this case. According to you which will be the most critical steps and
why? (10 Marks)

2. India’s Road and Transport Ministry has taken-up various Expressway Road Projects in the
country. One of the such project consist of following parts
Constructing flyovers and junctions
Using thing information as example, describe various project life cycle models. (10 Marks)
3. A project manager is struggling to manage the project due to risk and the cost. The details
are…
Money Spent till Date: Rs. 15,00,000
Risk Risk-
01
Risk-
02
Risk-
03
Risk-
04
Risk-
05
Risk-
06
Risk-
07
Risk-
08
Probability 3 3 7 9 4 7 9 7
Impact 9 5 7 9 9 5 8 5
a. Suggest the risk priority to this project manager. (5 Marks)
b. Find out the “Estimate at Completion” using all possible ways. (5 Marks)
Sales Management
1. Your company Raimen Electric has launched a range of EV motorcycle and scooters. You
have been appointed as their sales consultant and trainer. You have been assigned the task to
train their sales executives. What type of pitch would you suggest to the team List out the
Features, Advantages, Benefits of the new product. (10 Marks)
2. You are launching a start up for making a new range of sanitizers which can sanitize and keep
virus free any home or office for one full year. The sanitizer works against all bacteria and

viruses including Sars Cov2. What skill sets would you need for your sales team? How many
sales people do you think would you need? Create a department structure. (10 Marks)
3. Your company has innovated a new 3D printed shoe made up of a special kind of plastic and
wants to build a sales and distribution network. You have been hired as the General Manager of
sales.
a. Design a distribution strategy. (5 Marks)
a. Create a sales organization structure with retail and corporate sales teams (5 Marks)
Service Marketing
1. Quibble Ltd., a company dealing with rented furniture has hired you as a consultant to
understand the details about Outsourcing and Offshoring. Can you please guide them about the
same? (10 Marks)
2. HDFC Bank has recently faced tremendous losses as the RBI has stopped it from issuing new
credit cards and new digital services to customers due to frequent outages noticed in their digital
services over the last two years. HDFC has hired you as a consultant to help them improve their
service quality with the help of the SERVQUAL Model. Can you guide them on the same? (10
Marks)
3. Tiffin& Co. is planning to start a new vertical of delivering tiffins to the covid patients who do
not have any support direct to their homes. They plan to first test the success of such a service by
launching it only for Mumbai & New Mumbai? They are confused about how to price the same
a. Can you guide them about the different objectives of Pricing and what should be their
objective? (5 Marks)
b. Can you also explain to them that what is revenue management and how it works? (5 Marks)
Taxation Direct and Indirect
1. Mr. Pagaria holds a residential house property, which he purchased in the year 2013. He
disposed off the property at a long term capital gain of Rupees 35 lacs. Mr.Pagaria is confused
about how can he get the exemptions under section 54 and 54 EC of the Income Tax Act.
Discuss in the light of the relevant provisions of the Income Tax Act, is it possible for him to get
these deduction. If yes, then upto what extent and what are the conditions he needs to fulfil and
adhere to, so as to get the necessary deductions. (10 Marks)
2 .Mehta and Kumar are in the supplies of readymade garments. They started with this business a
month ago, in this lock down period. They want to understand on the taxability of the said
supplies. They visited a tax consultant to understand on this. The consultant mentioned that the
supply of goods and services falls under GST can be divided into two categories. You as a
consultant, the various types of the taxable supplies and the nontaxable supplies (10 Marks)
3. Mr.Vaibhav , aged 44 years is a salaried employee. For the previous year, relevant to the
assessment year he paid medical insurance premium of Rupees 22000 in order to insure his and
his spouse. He also paid Rupees 45000 for the medical insurance of his father Mr Ashok, who is
a senior citizen, and he is independent individual. He contributes Rs. 4000 to a Covid Protection
Health Scheme, which is a Central Government Scheme. Additionally, on a safer side he get
certain preventive health checkup done for his wife ,wherein he paid cash Rs 2300 for such
preventive health check-up and Rupees 4500 on preventive health check-up for his father.
a. Compute the actual payment done and the maximum deduction he is eligible to claim for
himself and his spouse .Also, give reason for the answer (5 Marks)

b. Compute the actual payment done and deduction he is eligible to claim for his father. Also,
give reason for the answer (5 Marks)
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Nmims sept 2021 assignments 9967480770

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