1. CHAPTER-I
EXECUTIVE SUMMARY
OBJECTIVES OF THE STUDY:-
 To know the perception of customers towards SHRIRAM
TRANSPORT FINANCE COMPANY to improve the quality of
services.
 To know whether the customers are satisfied with the present
services of the company.
 Factors considered in selecting SHRIRAM TRANSPORT
FINANCE COMPANY to take finance for HCV (Truck).
 To study the behaviour of executives of SHRIRAM TRANSPORT
FINANCE COMPANY towards customers.
 To seek suggestions and opinions from customers regarding the
improvement of services.
SCOPE OF THE STUDY:-
 The study will help the company to know their awareness among the
consumers, the perception, brand position of the company.
 The company can find out where their competitors stands in the minds
of the customers.
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2.  The study will help the company to make proper marketing strategy for
their weaker areas.
 The study covers the customers owning HCV in Hubli city.
LIMITATIONS OF THE STUDY:-
Not single work is exception to the limitations every work has got its
own limitations, so due to time constraint, my study confines only to Hubli
city and it is not possible to make extensive study. It is assumed that the
sample selected represents entire population.
RESEARCH METHODOLOGY:-
Primary (Field Survey)
Data source : Secondary data (internet)
Area of Research : Hubli city
Research instrument : Questionnaire
Sample plan : Personal interview
Truck owners,
Sample unit :
Transporters etc.
Stratified Random
Sampling method :
sampling
Sample size : 100 customers
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3. INTRODUCTION
PERCEPTION OF CUSTOMERS TOWARDS SHRIRAM TRANSPORT
COMPANY LIMITED.
Like any other Financial products, sales of giving finance is largely dependent
on how well company plans out their marketing strategies which helps to
increase visibility and build a distinct brand image. Looking at the intense
competition it is become very necessary for company to make a name for
themselves in consumers mind. So the opinion of customers play an important
role in making marketing strategies. Hence this study will provide the
company to what customers perceive about STFC. It will also help to find out
the brand image of STFC in the minds of customers.
India is emerging as a global automobile giant. In recent years this
industry has made pioneering efforts in adopting modern technology and
allowing the entry of foreign players. This is well supported by the economic
conditions particularly in the financial sector and in foreign direct investment.
During the last decade, conscious efforts have been made to fine-tune state
policy to enable the Indian automobile industry realizes its potential to the
fullest. The freeing of the industry from this restrictive environment has
helped it to itself to global development.
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4. Increasing competition as result of liberalization has led to continuous
modernization as well as international standards. Moreover, auto finance with
aggressive marketing strategies has played a bid role in boosting the
automobile demand. Commercial vehicles, widely considered being the
economy’s barometer, have had a good start for the year.
The auto finance industry is expected to grow at 18.6% till ’09. Of that
used vehicle finance is expected to grow at 27% p.a, while new car and UV
would grow at 18.9% and 13.8%.
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5. LITERATURE REVIEW
The world is full of stimuli. A stimulus is any unit of input affecting one or
more of the five senses sight, smell, taste, touch, hearing.The process by
which we select , organiseand interpret these stimuli into a meaningful and
coherent picture is called perception.
In essence, perception is how we see the world around us and how we
recognize that we need some help in making a purchase decision. People
cannot perceive every stimulus in their environment. Therefore, they use
selective exposure to notice and which to ignore.
Marketers must recognize the importance of cues or signals, in
customers perception of products. Marketing managers first identify the
important attributes, such as price or quality, that the targeted customers want
in a product and then design signals to communicate these attributes.
Customers also associate quality and reliability with certain brand names.
Companies watch their brand identity closely, in large part because a strong
link has been established between perceived brand value and customers
loyalty.
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6. Customer Perception Audits:
Every time you lose a customer, t