Dabur is India's leading consumer goods company with a portfolio of over 350 herbal and natural products across hair, skin, oral, and health care. It has a workforce of over 4,000 employees, 17 manufacturing units globally, and distributes products in over 60 countries. Founded in 1884 by Dr. S.K. Burman, Dabur aims to provide effective and affordable natural remedies. Its key brands include Dabur, Vatika, Hajmola, Réal, and Fem, which are marketed through various channels in India and abroad.

1. Submitted to :- Submitted by :-
Mr. Rajpreet Singh Nitin Bansal
Chatwal Pooja Garg
Nishant Kumar

2. INTRODUCTION
 Largest herbal and natural portfolio.
 Retail reach 25000000
 5 umbrella brands
 350+ products
 4000 Employees
 India's leading personal and heath care company.

3. Cont.
 Dabur operates in key consumer products categories
like
 Hair Care
 Oral Care
 Health Care
 Skin Care
 Home Care & Foods.

4. Cont.
 17 ultra-modern manufacturing units spread around
the globe
 Products marketed in over 60 countries
 Wide and deep market penetration with 50 C&F
agents, more than 5000 distributors and over3.4
million retail outlets all over India ( 2011-2012 )

5. Founding the DABUR
 "What is that life worth which cannot bring comfort to others“
by Dr S.K Burman
 The doorstep 'Daktar'
 mission was to provide effective and affordable cure for
ordinary people in far-flung villages.
 Dr. Burman undertook the task of preparing natural cures for
the killer diseases of those days, like cholera, malaria.

6. Cont…
 Soon the news of his medicines traveled, and he came to be
known as the trusted 'Daktar‘
 That is how his venture Dabur got its name - derived from
the Devanagri rendition of Daktar Burman.

7. Vision
Dedicated to the health and well being of every
household.
Mission
Transform an ayurvedic company to a growing modern
FMCG player based on herbal one that would embody
all the characteristics of a FMCG company.

8. History &Milestones
 1884 - Established by Dr. S K Burman at Kolkata
 1896 - First production unit established at Garhia
 1919 - First R&D unit established
 Early 1900s - Production of Ayurvedic medicines
 1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated
 1940 - Personal care through Ayurveda
 1949 - Launched Dabur Chyawanprash in tin pack
 1970 - Entered Oral Care & Digestives segment

9. Cont…
 1972 - Shifts base to Delhi from Calcutta
 1978 - Launches Hajmola tablet
 1979 - Commercial production starts at Sahibabad, the most
modern herbal medicines plant at that time
 1984 - Dabur completes 100 years
 1988 - Launches pharmaceutical medicines
 1994 - Leadership in health care
 1996 - Enters foods business with the launch of Real Fruit Juice

10. Cont…
 2000 - The 1,000 Crore mark
 2001 - Super specialty drugs
 2003 - Dabur demerges Pharmaceuticals business
 2004 -Maintaining global standards
 2006 - Dabur crosses $2 bln market capitalization
 2007 - Celebrating 10 years of Real
 2008 - Acquires Fem Care Pharma

11. Cont
 2011 - Dabur enters professional skin care market
 2012 - Dabur crosses Billion-Dollar turnover mark

12. Net sale
 The company’s Net Sales for 2011-12 stood at Rs
5283 Crore, up 20.3% from Rs 4109.85 Crore of the
previous year

13. NET SALE (In crores )
Series 1
6000
5000
4000
3000
Series 1
2000
1000
0
2008 2009 2010 2011 2012

14. Category-wise Share of
Consumer Care Sales
6
6
home care
30
skin care
17 oral care
heath supplement
digestives
otc & Ethicals
12 hair care
21
8

15. Total profit for year
 Dabur ended the year 2011-12 Rs 645 Crore
with a aggregate Net Profit .
 13% growth over the Rs 568.58 Crore profit
earned in the previous year.

16. Profit After Tax ( In Crores)
Series 2
700
600
500
400
300 Series 2
200
100
0
2008 2009 2010 2011 2012

17. 3 major strategic business units
(SBU)
 Consumer Care Division (CCD),
Consumer Health Division (CHD)
International Business Division (IBD)

18. 3 Subsidiary Group companies
 Dabur International
 Fem Care Pharma
 Newu

19. Subsidiaries
 Dabur Nepal Pvt Ltd (Nepal)
 Dabur Egypt Ltd (Egypt)
 Asian Consumer Care (Bangladesh)
 Asian Consumer Care (Pakistan)
 African Consumer Care (Nigeria)
 Naturelle LLC (Ras Al Khaimah-UAE)
 Weikfield International (UAE)
 Jaquline Inc. (USA).

20. Product Segment
 Personal Care
 Health Care
 Home Care
 Food

21. Personal care (for beauty)
 Hair care
 Fem
 Skin care

22. Hair care
 Hair oil
 Shampoo
 conditioner

23. Fem
 Fem Bleach
 Oxy bleach
 Saka Bleach for men
 Fem hair Removing Cream
 Fem Liquid Hand Wash.

24. Skin care
 Complete Fairness Cream
 Moisturizing Face Wash
 Clarifying Face Wash
 2-in-1 Moisturizer

25. Health Care
 Health supplement
 Oral care
 digestives

26. Health supplement (fitness)
 Dabur Chyawanprash
 Dabur Glucose
 Dabur Honey

27. Oral care(nature way)
 Dabur Toothpaste
 Babool Toothpaste
 Lal Dant Manjan
 Meswak Toothpaste
 Promise Toothpaste

28. Digestives
 Hajmola Tablets
 Hajmola Candy

29. Home care
 Dazzl
 Odomos
 Odonil
 Odopic
 Sanifresh

30. Foods
 Real
 Active
 Burrst

31. Cont.
 Homemade
 Lemoneez
 Capsico

32. Master brands
Dabur - Ayurvedic healthcare products
Vatika - Premium hair care
Hajmola - Tasty digestives
Réal - Fruit juices & beverages
Fem - Fairness bleaches & skin care products

33. Brand Ambassadors
 Priyanka Chopra – Dabur Amla hair oil
 Karishma Kapoor – Odonil
 Zaheer khan – Glucose D
 MS Dhoni and Amitabh Bachan– Dabur Chawnprash
 Vidya Balan – Vveda
 Vivek Obroi – Dabur Babool

34. ACHIVEMENT
 Dabur ranked as the No. 2 Most Social Brand of
India, at the Click Asia Summit 2012
 Dabur’s Foods Business crossed the Rs. 5 billion ($100
million) turnover mark in 2011-12. This marks a 10-fold
jump in sales in nine years.

35. ACHIVEMENT
 Dabur voted by consumers as Indian Power Brand
2011-2012 in a pan-India research conducted by the
Indian Council for Market Research (ICMR)
 Two consumer campaigns by Dabur, for its brands
Odomos & Réal Active have bagged international
recognition at the Promotion Marketing Awards
of Asia (PMAA)

36. Dividend
 Company has a track record of paying dividend from
last many years
 co. has paid Rs 1.4 per share as dividend to there 174
crore shareholders in year 2011-12
 Last year dividend per share was Rs 1.3 . So growth in
current year is 9 %

37. Major Competitors
 Hindustan Uniliver Ltd (HUL)
 Procter & Gamble
 Nestle
 Pepsico
 Coco Cola

38. DID YOU KNOW?
 Dabur was the first company to introduce
chwanprash as a branded product.

39. DID YOU KNOW?
 Dabur Amla hair oil is Dabur‘s single largest
brand &the non-coco oil Market leader

40. DID YOU KNOW ?
 Fem is India’s largest fairness bleach brand
,accounting for over 55% of the market.

41. DID YOU KNOW ?
 Dabur honey is the largest branded honey
in India with over 75% market share.

42. DID YOU KNOW ?
 Real is a pioneer in packaged fruit juice
market in India & No. 1 fruit juice brand

43. DID YOU KNOW ?
 Dabur Vatika is the fastest selling shampoo
brand in the country for 3 years in a row.