1. I N W H A T WAY S D O E S YO U R
M E D I A P RO D U C T S U S E ,
DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS
O F R E A L M E D I A P RO D U C T S ?

2. My media products both use and challenge
conventions of real music videos, digipaks
and magazine adverts. There are a number
of theories/ideas and existing media
products that I used as influence

3. HOW DID I USE AND/OR
DEVELOP FORMS AND
CONVENTIONS OF REAL
MEDIA PRODUCTS(USING
INFLUENCES)?

4. ANDREW GOODWIN
In relation to the conventions of music videos that Andrew Goodwin lay down, I have followed
and developed some forms.
 The singer in my music video is used as both the narrator and main character which as
suggested by Goodwin is how it tends to be
 I stuck to one of the three possible types of relations between songs and videos. I chose to
use illustration which is when the visual performance tells the story of the lyric. I developed
this convention as I also incorporated some characteristics of amplification which is when
the video adds layers of meaning to the lyrics. For example, when the lyric says something
about being somewhere he never wanted to be, the artist is seen under a tunnel. I did this to
connote the fact that he felt trapped and alone with no way out.

5. CAROL VERNALIS
Carol vernalis put forward some forms and conventions of music videos that I have
followed
 I used a number of master shots (base tracks) to give my video a structure, e.g.:.
 My video contains a lot of jump cuts which are obvious to attract attention
 The camera movement in my video is often in sequence with the beat/rhythm
 There is a lack of continuity editing

6. MAVERICK SABRE – LOOK
WHAT I’VE DONE TO YOU
The video of Look What I’ve Done To You by Maverick Sabre is one that had a
large influence on my decisions regarding mise en scene, camerawork and editing.
We took and used in our own way the following elements:
Camerawork (side view), location (bus stop), editing (black and white)
Screenshot
from my
video
Screenshot
from his
video
Location (tunnel)
Screenshot
from his
video
Screenshot
from my
video

7. MAVERICK SABRE – I NEED
The video of I Need by Maverick Sabre is another video that gave me some
ideas. We used these different things:
Mise en scene (water)
Screenshot
from my
video
Screenshot
from his
video
Costume (casual wear)
Screenshot
from my
video
Screenshot
from his
video
Editing (slow motion)

8. DEVLIN – LONDON CITY
One more video that influenced my decisions is London City by Devlin. Initially, I was
attracted to this video because of it’s editing however we chose not to use too much fast
motion because the pace of I need is quite slow. We used the following elements
Location (cityscape)
Screenshot
from my
video
Screenshot
from his
video
Mise en scene (buses, road, cars etc.)
Screenshot
from my
video
Screenshot
from his
video
Camerawork (p.o.v)
Screenshot
from his
video
Screenshot
from my
video

9. ED SHEEREN – A TEAM
I picked up a few things from Ed Sheeren – A team also
Location (park)
Screenshot
from his
video
Screenshot
from my
video
Location (train station)
Screenshot
from his
video
Screenshot
from my
video

10. MAVERICK SABRE – LONELY
ARE THE BRAVE
I believe I followed the main conventions of a digipak(artist name, photo of artist, album
name, tracklist, barcode etc.) however the layout I chose to use is less common. I got my
influence from Maverick Sabre’s album ‘Lonely Are The Brave’ structure and colour-wise. I
thought his digipak was perfectly suited to his genre which is the same as mine therefore
my theme is almost identical.
Maverick Sabre’s digipak
My digipak

11. MAGAZINE ADVERT
I did not use any specific artist’s album magazine advert as influence
for my own however I did follow the main forms and conventions.
This includes artist name, album name, image of digipak, release date
and company ident’s. One way in which it can be said I challenged the
forms and conventions is that I didn’t include an image of my artist as
well as the digipak which has a photo of them big and clear.

12. HOW HAVE I CHALLENGED
FORMS AND CONVENTIONS
OF REAL MEDIA PRODUCTS?

13.  According to Andrew Goodwin, the singer in a music video
directly addresses the audience by looking straight into the
camera in order to involve the viewer at home with the
performance. This is something I purposely chose not to do
as I think it makes the performance more natural and heart-
felt. It ties in with our song in also as it makes it look like
the singer is in his own world and is in need of direction
and support.
Example from
my video

14.  In our music video we manipulated the speed of small
sections of footage to make it both faster and slower. It can
be said that this challenges forms and conventions of music
videos as fast motion tends to be used only for a song with
quick pace. Maverick Sabre – I Need is relatively slow paced
however we decided to use fast motion briefly to keep the
video exciting and interesting to watch.

15.  My video consists mainly of scenery and establishing shots of the city and this
is a way that I challenged forms and conventions of real media products as music
videos tend to include lyrical performance more than anything else. These types
of shots that I used quite a lot are usually only seen at the beginning of a video to
set the scene and make the location clear.
Examples
from my
video