In what ways does your mediaproduct use, develop or challenge forms and conventions of real media products
Conventions of a music video In Most music videos it consist of conventions such as: Close ups of artist Quick Edits Mise en Scene Movement
Goodwin’s theory In our music video we followed Andrew Goodwin’s theory of disjuncture and illustration. We mostly follow the idea of disjuncture where the artist does not connect the lyrics with actual video. We had different scenes which included the park and studio shots. We also use illustration which is used softly within the music video, for example when she sings some of the lyrics she uses some hands sign to portray the lyrics. Furthermore the way the artist is dressed with the diva look, it presents some elements of illustration.
Examples of Goodwin’s TheoryHere are some examples of howthe artist is dressed up followingthe idea of illustration, she hasmake up on and wears her dresswith the pearls.In the music video therewere some lyrics sheportrays using her hands.
Carol Vernallis analysis Vernallis studied the functions of a music video from the camerawork to the editing, she discovered a few things such as: There are more frequent edits in a music video compared to films or a t.v show, and within our music video we followed that idea of having quick edits. In most music videos there is an edit to the beat of the song. This massively increases the edits to a music video as most songs have a continuous beat. We heavily use the editing to the beat in our music video. More special effects and jump cuts are used in a music video Overall, all the edits are used to bring attraction the the audience.
Carol Vernallis Analysis (Camerawork) The camera moves with the music video. There are a variety of shots used in most music videos. Close ups of the artist are used to get the audience familiar with the singer.
Examples of Vernallis idea in our music video (Editing)Above is a sequence of shots which are quick edits in the space of a fewseconds, this is how we followed her analysis of quick edits in a musicvideo. In this part of our music video we have and effect where the footage is slightly gone blue.
Example of Vernallis idea in our music video (Camerawork)We have a close up of the artist which helps the artist audience becomemore familiar with the artist.
Which music video influenced us and why? http://www.youtube.com/watch?v=-ScjucUV8v0 The music video that influenced me was Candy man by Christina Aguilera, this is because of the clothes she wears and the scene of the music. I really liked how she presented the music video to be in the 1960s. She manages to bring it very well and I wanted to take some ideas of how she dresses in to our music videos.
My Digipak and Advertisement On my digipak it consist of 3 main colours red,white and a dark shade of green. I used it effectively between both the the digipak and the advertisement. I used a bold fonts which was clear and also followed all of the conventions for the music video and my ancillary work.
Influence on digipak The way I created my digipak was through the influence of other digipaks of big named artist. For example Lady Gaga digipak had a major influence on my digipak, how it has the bold font and the close up of her on the digipak cover. This digipak stands out and attracts audience the picture of the artist is on the front and matches well with the big bold font.
Influence on Advertisement One of lady gaga advertisement influenced me as it shows a clear picture of her and includes nice font which works well in the advert.