Types of Music Videos

1. Types of music videos
Performance
 A performance musicvideofocusesonshowingfootage of the artist/bandeitherperforming
(live/staged) orina casual environment(socialisingwithfriends/settingupforgigs/goingon
tour).
 Thisstyle of musicusesthe band/artist/groupthroughoutthe majorityof the song/music
videoandthe artist.
 The cost of thistype of musicvideoisusuallythe lowest.
 Howeverthe disadvantage of thisisthatthe bandwill needtobe well recognisedtopull off
the video,oruse interestingcameraangles/movement/shots/cutsinordertokeepthe
audience engaged.
 Lip syncingisalsoanotherfocusof a performance musicvideo.
 A commongenre of musiccontainingperformance isindieandrock.
e.g. https://www.youtube.com/watch?v=RgbKKZWZuQo
e.g. https://www.youtube.com/watch?v=SBjQ9tuuTJQ
Concept
Conceptvideosare basedarounda single ideaorconceptandare usuallyunusual andobscure
for the audience.Thisunusual contentisanattractionto many consumers,whichdrawsthemin.
Conceptvideosusuallyare combinedwithone of the othertwostylesasthe marketdemands
for greateraccessiblyrathersthanthe somewhatniche thatispure conceptart.
A successful conceptvideokeepsthe audienceengaged,constantlylookingatwhator who ison
screen.
No particulargenre ortype of musicismore likelytouse conceptvideos,butarnage of artists
coveringall genreshave usedit.
e.g. http://www.youtube.com/watch?v=dTAAsCNK7RA&feature=kp
Narrative
A songwitha narrative basedmusicvideoiswhere the songincludesa storyfollowingthe
lyrics/wordsof asong.Thisstyle reliesonimagerytoproduce a storyfor the audience tofollow.
Some narrative videosinclude clipsfromfilmsthatthe songhasbeenfeatured in,thisisused
more commonlyinslowersongs,andoften love stories.
E.g.https://www.youtube.com/watch?v=uuwfgXD8qV8&list=PL9F8AB7E351363B01&index=5
https://www.youtube.com/watch?v=Qc9c12q3mrc&list=PLEFpfXTUvxos-
7EHqig2fiZRyBtLq8jde&index=10