2. Definition of Music Videos A music video is a short film or video that goes along with a piece of music/song. Modern music videos are mainly made and used as a marketing device planned to promote the sale of music recordings. The origins of music go back into the 1980’s. The term ‘music videos’ first came into usage in the early 1980’s. At that time this type of work was described by various terms including ‘filmed insert’, ‘promotional (promo) film’ or ‘film clip’ A narrative music video needs to market or advertise the band/artist or song so therefore they must feature ‘repeatability’. So the narrative code must be loose or suggestive instead of being realistic or detailed. The reason for this is so the music video audiences are able to watch the video repeatedly, if the video was a tight realist narrative it would be too boring after the first couple of viewings. Musical Synaesthesia only requires the musical or lyrical mood to latch onto develop a narrative concept.

5. Editing Editing is a necessity in music videos as it rearranges all the video shots and puts them together to make the music video. Jump cuts are most commonly used in music videos, it’s purpose is to jump from a scene of location to the artist to the instruments and vice-versa. Reactions shots also used in music videos with a narrative, the reaction shot is able to express the relationship between two or more people. It is crucial to keep the pace of the editing in synch with the beat of the track. There are many different editing techniques used in music videos. Music videos usually feature jump cutting, the footage is usually edited to match the pace of the music video. Also split screens are used/ CGI . Many music videos use CGI effects to show the impossible, for example a superhero move