The document discusses how the media product uses, develops, and challenges conventions of real music videos. It uses conventions from Arctic Monkeys videos like neutral colors with pops of bright color. It also uses typical indie band settings of a house and streets. However, it challenges conventions by using quick cuts between shots rather than long takes, and drawing inspiration from abstract videos like Aphex Twin to include repetitive visuals and push boundaries. The goal is to make the audience feel uncomfortable yet entertained enough to rewatch.

2. In what ways does your
media product use, develop or
challenge forms and
conventions of real media
products?

3. Using Forms and Conventions
Our music video uses ideas that the Arctic Monkeys use,
for example neutral colours with bright pops of colour
sporadically to always keep the audience guessing what
is happening next.

4. The bright colours here, are a vast contrast to the black and
white toned shots in the last slide. The use of red is highly
used in videos by The Arctic Monkeys due to its many
connotations such as anger or danger, so we chose to
incorporate such ideas.

5. We also chose to use similar ideas revolving around settings
and Mise En Scène when creating our own music video.
Many indie bands use easily accessible settings and props,
previously as this was all they had the money for when Indie
bands first started creating for their Niche audiences, but
now mainly to create easily relatable concepts for their
audiences. In the Arctic Monkeys video ‘Snap Out of It’, the
whole video is based around a house and a TV two things
that most people have, as well as in ‘Why Do You Only Call
Me When You’re High?’ where the video is shot in a bar and
the streets and the main prop used is a phone.

6. Similarly, we chose to base our setting and Mise En Scene
around a house and the streets, incorporating two of the ideas
from the previous two videos mentioned.

7. Although this technique isn't used in every Indie music
video, we were influenced and inspired by the
distortion seen in ‘Why Do You Only Call Me When
You’re High?’

8. For our video, we chose to use distortion to keep the
audience feeling uncomfortable to represent the
uncomfortable relationship they were being shown as
well as what was happening inside the head of the male
seen in the majority of the video.

9. Developing Forms and
Conventions
We also chose to use elements of
what Indie bands had used but
developing them so as to better
them for our video. For example,
for our video the shots are mainly
constructed using a Tripod as
seen in videos such as ‘Snap out
of it’ so that the shots are all
straight. However in a lot of other
Indie music videos there are hand
held shots that are a lot more
shaky, for example ‘Arabella’ and
‘Fluorescent Adolescent’.

10. We chose to use the tripod and not hand held as we felt that
the editing we were intending to use would already make the
audience feel uncomfortable. It would also be hard to make
sure that the hand held scenes did not look amateur or out of
place so we chose to stick to all constructed shots.

11. Challenging Forms and
Conventions
Firstly, when beginning the researching of music videos
we found many genres that created interesting videos
that remained in your head for long periods of time
after watching. This is something we really wanted to
include for our music videos so we tried to draw in
aspects of many different genres into our Indie band.

12. For example, Chris Cunningham directed The Aphex Twins
videos. All of their videos are abstract and contained concepts
that really pushed the boundaries.
The video ‘Come to Daddy’ uses
a repetitive face to entice the
audience to watch more of the
video so we decided to use a
similar idea.
This worked well in our video
as it fit in well with the
distorted view we already
wanted to include, as well as
making the audience want to
watch more.

13. Many Indie music videos include long cuts with similar
angles flowing all the way through the video as seen in
the video ‘Chocolate’ by the 1975.

14. However, for our video we wanted to include lots of short, sharp
cuts with a variety of angles and shots as we felt that this way the
audience would be more entertained and therefore more likely to
watch the video again. These are just four shots we use in quick
succession of each other in under 2 seconds.