I have researched different things about different magazines.

1. Institutions of different
magazines

2. Kerrang
Institution: Bauer Media Group
Copies sold per week: 70,456
Genre: Rock
Target audience: Adults
Other media involvement:
◦ Kerrang Radio
◦ K! TV
◦ Annual awards ceremony
◦ Annual rock concert
About the company
Kerrang publish 300 magazines in 15 countries and 19 million
magazines sold every week. They are a multi-agency meaning
that products have benefits of cross media convergence.
Kerrang Australia is the most recently published edition and the
Bauer sister company mainly focuses on the UK magazines.

3. Q
Institution: Bauer Media Group
Copies sold per month: 377,000
Genre: Alternative
Target audience: Adults
Other media involvement:
◦ Radio
◦ TV-QTV
◦ Annual Q awards
About the company
Q launched a radio station in 2008 but is only available on digital
TV. It was suppose to be called “Cue” but changed the name so
there was no confusion with a snooker magazine. Q is also known
for its charitable nature and organisations.

4. Rolling Stone
Institution: Wenner Media LLC
Copies sold per month: 228,469
Genre: Pop
Target Audience: White women in their 20’s
Other media involvement:
◦ Weekend festival in Germany
◦ Restaurant founded 2011-13
◦ Merchandise
About the company
It is an American based magazine but also has editions in 16 other
countries. Rolling stone changed their layout in the 1990’s to try and
target a younger audience but has recently gone back to their
original layout. In 1977 the magazine changed their headquarters
from San Francisco because there was no cultural background
and started the magazine in New York.

5. NME
Institution: IPC Media-Inspire
Copies sold per week: 18,184
Genre: Rock, Indie
Target Audience: Mainly men aged 15-30
Other media involvement:
◦ Tours
◦ Awards
◦ Web-show
About the company
NME’s sales are plummeting as the year goes on by 13.2%.
NME started as a newspaper and transferred to a magazine
after around 30 years. NME stands for new musical express and
has been published every week since 1952.

6. Vibe
Institution: Spin Media
Copies sold in 2011: 301,408
Genre: Rap
Target Audience: 12-24 years
Other media involvement:
◦ Website
◦ YouTube
About the company
Vibe magazine was first published in 1993 in partnership with
Time Inc. The magazine was formally named “Volume” but the
co-founding editor changed the name to as we know it; Vibe.
Vibe is known for their creative covers and repetitive
celebrities. The magazine shut down in 2009 and was re-launched
in 2010.