The latest media pack for Rock Sound.

2. WHY ADVERTISE
IN ROCK SOUND?
Totally and fiercely independent, Rock Sound has
been the voice of credibility in the rock scene for over
12 years.
Rock Sound’s audience has a median age of 21,
providing you with the perfect opportunity to tap
directly into the highly elusive and lucrative youth
“Rock Sound has meant
lifestyle market. Ideal for your messages whether a lot to us,and were
you work in the music, fashion, gaming, film or supporters of the band
technology sectors. right from the start.”
Gerard Way,
Rock Sound readers spend more than £210 million My Chemical Romance
each year on music and attending gigs.*
With a thirst for fashion, Rock Sound readers spend
£245 million a year on fashion.*
78% of our audience uses Rock Sound to discover
new music and trends.
Significantly more than any other source, their
friends buy based on their recommendations.
Across our media touchpoints, Rock Sound reaches
a total audience of 585,000 people each month,
enabling your campaign to benefit from consistent
message positioning, increased impact, response and
a significantly strengthened market presence.
*Based on Audience x Individual’s
Average Monthly Spend x 12
**All figures taken from
Rock Sound Audience research
October ’10 conducted by James
Burckhardt, Edge Associates

3. editorial
profile:
Rock Sound provides its partners unique opportunities
to reach the vibrant, savvy and fast-moving new music
and youth lifestyle markets.
In a hugely competitive market, Rock Sound has
thrived for over 12 years because we provide exactly
what music fans want: immediate and meaningful
access to the best new bands and the biggest names “Rock Sound has always
treated us with
on the scene alike. We were first to cover the likes of
respect. We’re so
Paramore, Lostprophets, My Chemical Romance and
grateful to have been
hundreds more, and we’ve cemented our reputation on a few covers of this
on creating rather than following trends. magazine.”
Hayley Williams,
As the UK’s leading independent rock title, Rock Paramore
Sound has built up an unparalleled level of trust and
credibility among our audience. And as we’re the
most forward-thinking music title on the market, our
brand expansions – the annual Rock Sound Riot and
Exposure tours, one-off Rock Sound Presents shows,
festival sponsorships, podcast and a burgeoning video
production unit – are embedded into all aspects of our
audience’s lives. However they consume music and all
its related offshoots, we’re there first.
Contacts
Business Development Manager Ben Crudgington
ben.crudgington@rocksound.tv tel: 020 7877 8776
Editor Ben Patashnik Rock Sound Ltd.
ben.patashnik@rocksound.tv tel: 020 7877 8772 Unit 22 Jack’s Place,
6 Corbet Place,
Publisher Patrick Napier London, E1 6NN
patrick.napier@rocksound.tv tel: 020 7877 8779 fax: 020 7377 0455

4. AUDIENCE:
Unique users on rocksound.tv have exploded 500%
in 24 months, aided by our feverishly busy social
networks – current reach: over 150k+ across Facebook,
Twitter, Tumblr and Instagram – which is testament to
the fact we’re achieving even more
cut-through in a crowded marketplace.
We Are Young
59% female, 72% aged 15-24
“Rock Sound’s my
WE BUY MUSIC personal favourite
music magazine.
In total, our audience spend over £210 million*
They’ve always focused
a year on music and attending gigs.
a lot more on the music,
WE LOVE FASHION not the gossip.”
Oli Sykes,
Rock Sound readers spend £245 million* Bring Me The Horizon
a year on fashion
WE ARE INFLUENTIAL
78% of our audience use Rock Sound to discover
new music & trends. Significantly more than any
other source. And their friends buy based on their
recommendations
WE LOVE ROCK SOUND
Rock Sound’s audience love music and value being
connected. 52% follow Rock Sound across its print,
web and social network platforms and 82% across at
least 2 of these.
*Based on Audience x Individual’s
Average Monthly Spend x 12
**All figures taken from
Rock Sound Audience research
October ’10 conducted by James
Burckhardt, Edge Associates

5. Key Facts
Frequency:
13 times a year (every 4 weeks)
Total Brand Audience:
585,000 people PCM
ONLINE: 275,000 unique users
“Rock Sound have always
Readership: 56,908 been amazingly supportive
of our band. It’s given us
(3.7 readers per copy; source Experian reader survey)
a chance to reach a whole
Circulation: 14,227 new group of fans and
been instrumental to
(source ABC JAN - DEC 2011) growing the band.”
Alex Gaskarth,
Core target: 15 - 24 year olds. All Time Low
Distributed by: Marketforce
Available at:
WH Smith, Morrisons, Tesco, Asda,
Sainsbury’s and all good newsagents nationally.
*Based on Audience x Individual’s
Average Monthly Spend x 12
**All figures taken from
Rock Sound Audience research
October ’10 conducted by James
Burckhardt, Edge Associates

6. Online Rates PRINT RATEs
dps £3080
728 x 90 Leaderboard £13 CPM
obc £2420
300 x 250 MPU £15 CPM ifc/ibc £2090
full page £1815
Homepage takeover £1500 PW half page £990
quarter page £550
Email standalone £70 CPM
Email newsletter inc. £25 CPM PRINT Dates
Issue Ad Close On Sale
Video Pre Roll £30CPM
159 April 06/02 29/02
(all figures excluding VAT) 160 May 05/03 28/03
161 June 02/04 25/04
All web traffic monitored by AdTech 162 July 30/04 23/05
163 August 28/05 20/06
164 Summer 25/06 18/07
165 September 23/07 15/08
166 October 20/08 12/09
167 November 17/09 10/10
168 December 15/10 07/11
169 January 12/11 05/12

7. BENEFITS OF
MAGAZINE
INTEGRATED
CAMPAIGNS
Rock Sound can offer a close alignment with both the
WEBSITE highly desirable youth lifestyle and live music scenes
with one well-placed campaign.
• Consistent brand / message positioning.
• Multiple communication channels increase impact
TV & VIDEOS
and recall.
• Complementary use of the respective strengths
across platforms:
LIVE EVENTS • Print - Quality time spent with magazine
• Web - Immediacy
• Social Media - Interaction
PODCAST • Live - Message placement in exciting
atmosphere
• Total campaign accountability and measurement.
SOCIAL MEDIA • Strengthens market presence.
ROCK SOUND
NEWSLETTER TOTAL REACH
> 585,000
PER MONTH

8. CASE STUDY 1
• Red Bull wished to raise the profile and drive entries
in to their Bedroom Jam competition.
• Rock Sound put together an integrated campaign,
incorporating magazine and web editorial, a bespoke
countdown clock, news blasts on social media and
streamed video footage from the Bedroom Jam shows.
Rock Sound also ran regular ‘calls to arms’ across its
web assets ensuring the event stayed fresh in readers
minds.
• Red Bull Bedroom Jam 2011 grew by 200% year on
year, becoming the biggest year in the competition’s
history. Now in its third year, the partnership has been
renewed for 2012 and is already breaking further records.
• Bands consider Red Bull Bedroom Jam to be the
biggest and best competition around for emerging
artists looking to make a name for themselves.

9. CASE STUDY 2
• EMI records approached Rock Sound for marketing
ideas in order to promote the release of the new album
by You Me At Six, ‘Sinners Never Sleep’.
• To maximise pre-orders of the album, rocksound.tv
hosted a homepage takeover in the fortnight leading up
to the album’s release date. This was backed up by an
outside back cover print advert in the print magazine,
creating awarenes and driving people to the
pre-order page online.
• ‘Sinners Never Sleep’ opened at #1 in the UK’s official
Rock Chart and at #5 in the album chart.
• You Me At Six have gone on to receive prime time
airplay on Radio 1 from the station’s biggest DJs;
Zane Lowe, Fearne Cotton, Scott Mills and more!

10. CASE STUDY 3
• Fender Guitars wished to break into the music lifestyle
scene, so Rock Sound brought them on board as title
sponsors of the inaugural ‘Rock Sound Presents…’
tour with the strapline ‘Powered By Fender’.
• Through its contacts, Rock Sound was able to put
together an unrivalled billing of some of the most
exciting bands in rock, creating a live experience
which set tongues wagging throughout the scene.
• Backed up by a five-month campaign across Rock
Sound magazine, rocksound.tv, social media and TV
advertising, over 2 million people were exposed to
Fender branding throughout the campaign’s lifetime.
• The ‘Rock Sound Presents… Powered By Fender’ tour
was a complete sell-out, selling 15,000 tickets.