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Roadshow asia pudding media
- 1. Premium Mobile Advertising
Network for Asian Market
Ruben Eduardo Maislos
Founder, VP Business Development
twitter @maislos
2010 Confidential © Pudding Media
- 2. HOW DO I REACH
AND ENGAGE THE
RIGHT CUSTOMER?
2010 Confidential © Pudding Media
- 3. Why Mobile?
Low Fixed Line Penetration in APAC means the
mobile web is the internet for many S.E. Asians
2010 Confidential © Pudding Media
- 4. Effective mobile campaign key points
• Simple to create, simple to change
• Reach – unique consumers, you need scale
• Control of campaign
– Frequency capping
– Targeting – but not too much, since you lose scale
• Virality – make it easy to share with friends
– Don’t forget to measure that!
• Set campaign goals ahead of running it
• Don’t do it standalone
2010 Confidential © Pudding Media
- 5. If this was a perfect world…
2010 Confidential © Pudding Media
- 8. This is the real world
2010 Confidential © Pudding Media
- 10. Pudding Media Unique Reach
Vietnam
70M
Philippines
Thailand 50M
15M
Malaysia
14M
Singapore Indonesia
2.5M 150M
2010 Confidential © Pudding Media
- 13. + Time of Day + Handset type
+ Day of Week + Manufacturer
+ Week of Year + Operating System
2010 Confidential © Pudding Media
- 14. + Age + Spending power + Race
+ Gender
+ State
2010 Confidential © Pudding Media
- 15. + Frequency Capping
+ Unique Exposures
2010 Confidential © Pudding Media
- 17. What more do you need?
2010 Confidential © Pudding Media
- 18. MEASUREMENTS & REPORTING
Report on
• Flight dates
• Impressions &
frequency
• Unique reach
• Response rates
• Opt-Ins
• Summary
2010 Confidential © Pudding Media
- 20. Where do we place the Text ads?
Missed Call Top-ups
You have 1 missed call (1) 01/04/10@05:14PM,
+6017332xxxx since 0129654xxx was topped
02.07pm 10.09.09 up with RM7.
Ref No:17111xxx
[Ad] Reload Your Hotlink
via CIMB-WIN iPhone 3GS. Dell computers now
Click http://clk.me/aef165 preloaded with Windows
for more! 7! Call 1800880056 now!
Interactive Click-To-Call
2010 Confidential © Pudding Media
- 21. Rich Media on Banners
Full Page In Portal In Application
Branding Interactive Click-To-Call
2010 Confidential © Pudding Media
- 22. We also do Video Ads
•Rich media experience
•All links can lead
to video from text
or banner
•User can save video
for repeat viewing
•Link to send video to friends
2010 Confidential © Pudding Media
- 23. SMS– Reach 99% of subscriber base
Compares to TV, Newspaper
Smart Phone
Feature Phone
WAP – Reach 30% of subscriber
base - Compares to Internet
Combined Campaign
High Reach + Interaction
2010 Confidential © Pudding Media
- 24. CASE
STUDIES
2010 Confidential © Pudding Media
- 25. The Moko.Mobi Campaign
200K unique impressions delivered
8.44% CTR
16,986 clicks generated
2010 Confidential © Pudding Media
- 26. The UNICEF Campaign
You have 1 missed You have 1 missed call
You have 1 missed call (1)
call (1) 65224679 (1) 65224679 since
65224679 since 6.05pm
since 15.05pm 11.18. 5.17pm 11/20/09
11.19.09
.09
[Ad] Today, children will
[Ad] Children also [Ad] This is one example speak & adults will
have the right to be of not listening hard listen. Tune in to them
heard. Visit enough. Tune in to on TV and Radio
tuneintome.bluehyp children on 20 Nov.
po.com
Flight 1 Flight 2 Flight 3
600K unique impressions delivered in 3 days
2010 Confidential © Pudding Media
- 27. The CIMB iPhone Campaign
You have 1 missed call (1)
>
734477623 since 5.10pm
27.11.09
Reload Your Hotlink via
CIMB-WIN iPhone 3GS.
Click http://clk.me/f24x3
for more!
1M unique impressions delivered
0.60% CTR
5,980 clicks generated
2010 Confidential © Pudding Media
- 28. Ice Age Campaign
1.2M million unique impressions delivered
11,980 viewed trailer
1.86% clicked at peak of campaign
2010 Confidential © Pudding Media
- 29. Best use of Media Award — Carat Interactive
2009 Confidential © Pudding
2010 Confidential © Pudding Media
- 30. Bronze Medal, Best SMS/MMS Campaign in
Entertainment
2010 Confidential © Pudding Media
- 34. Lets do a quick demo
http://www.sharewithu.net/kancil/iceAge3_media/
2010 Confidential © Pudding Media
