1. Pi Identity
Australian Scale &
Independence
Largest Independent Media
Representation Company in
Australia
Power Brands
Australia’s leading C-Suite, Luxury,
Ethnic Audience
Global Media Partners
Exclusive Representation of Leading
Media Brands
Multi-Media Expertise &
Insight
International & Australian media and
market intelligence. International
media planning and buying
assistance
Mobile and Social
International and Ethnic social
media intelligence
Mobile, In-App and App Performance
marketing
World Class Analytics
and Tracking
Premium and performance networks
for AU and International eyeballs
3. PC display is now a cluttered environment with
competing advertisers and executions.
Mobile advertising is
limited to 1 Ad per screen.
Mobile provides unlimited
rich media capabilities.
WhyMobile?
2. 100% ShareOfScreen
5. Customer engagement on multiple levels has never been more
important nor more competitive.
Mobile is quickly becoming the most critical element to
•capturing,
•transacting,
•Engaging
•retaining
customers on a local and global arena.
Compact screen size is over come by several unique advantages.
•100% share of screen
•Short distance minimising area of distraction
•Deeply personal engagement with device
•Mobile enhances connectivity to information
WhyMobile?
6. ScreenShiftin Australia
Screen Shift will see more and more
Australians increasing screen time
on mobile devices compared to
desktop.
This represents a greater
phenomenon than multi-screening.
Consumers are increasingly relying
on mobile devices for all web
browsing requirements.
Mobile screen usage will dominate
as corporations increasingly utilise
app functionality for customer
service, commerce, engagement and
loyalty.
