Lufthansa partnered with match2blue to create the Lufthansa Miles & More MemberScout mobile app. The app allows Lufthansa frequent flyers to connect with each other, share travel information, and receive location-based coupons and special offers from Lufthansa partners. Match2blue's platform also allows companies to promote offers using "bonus points" as a universal virtual currency for customers to redeem savings. The presentation outlined the features and benefits of the MemberScout app and match2blue's mobile couponing and loyalty solutions.

1. Lufthansa case study: Mobile couponing
September 29th, 2010
CONFIDENTIAL
JUST FOR INTERNAL USE

2. Agenda
1.
2. Lufthansa Miles & More MemberScout
3. Outlook
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3. Who is match2blue?
Company: match2blue holding GmbH (founded in Feb 2008)
Subsidiaries: match2blue social network solutions GmbH, Mainz
match2blue US Inc., New York
match2blue software development GmbH, Jena
Business Sector: Technological solutions for mobile business
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4. Mobile customer loyalty platform
Lufthansa Miles & More
MemberScout:
 the leading frequent flyer
programme in Europe
 more than 18 million members
 members collect miles, for example
on flights, hotel accomodations, car
rentals etc., to spend them on
attractive awards
 more than 200 miles & more
partners.
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5. Mobile customer loyalty platform
Lufthansa Miles & More MemberScout
is the application to connect frequent
flyers with each other in realtime to
share useful travel information and to
attract new frequent flyers.
Feature Set:
 Who‘s Around?
 Q&A Forum
 Taxi Sharing
 Instant Messaging
 Location Based Advertising
 Post to Facebook; Twitter
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6. Mobile customer loyalty platform
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7. Mobile customer loyalty platform
Various options of embedding coupons / special offers into the MemberScout app
 interest & location based per push!
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8. Bonus Points
Bonuspoints = virtual currency
Advantages for the participating companies:
attract (new) customers => more revenue
 high advertising effects
Advantages for the customers:
universal currency
 savings through special offers
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9. Bonus Points –„Joe‘s Steakhouse“
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10. Contact
Stephanie Renda
match2blue holding GmbH
Rheinstr. 4E
55116 Mainz
Germany
E-Mail: renda@match2blue.com
Tel.: +49 6131 3272282
Mobil: +49 171 6563275
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