1. David Boddington,
Technical Director
thisismovement.co.uk
@MovementLondon

2. mTicketing:
Our Garden @
V Festival

3. Festivals are amazing events.

4. But pretty grim at times...

5. Our Garden: An exclusive area of the
festival for Virgin Media customers
with Wi-Fi, phone chargers, posh
loos, free drinks and massages.

6. Virgin identified
their customers
who were going
to V Festival and
invited them to
register for
access to Our
Garden

7. This is where mobile kicked in.

8. The mobisite meant more content was
to-hand across all devices.

9. Why
mTickets?

10. • Novelty factor
• Paper tickets get lost
• Increased redemption rates
• Lower delivery costs
• Secure
• Tracking, measurement and
reporting
• Easy to drive to additional content
via a mobile destination
• Cross-promotional opportunities

11. What were
the results?

12. • 95% thought the text process was “very easy” or
“easy”
• Over half of those surveyed felt warmer to the
Virgin Media brand and 70% felt VM rewards it’s
customers.
• Redemption rate above 40% for the last 2 years ,
compared to 30% for paper tickets previously
• This year, the mobisite achieved a 64% CTR from the
mTicket page
• Nominated for “Most Effective Mobile Ticketing Solution”
at the 2011 Effective Mobile Marketing Awards

13. 2012?

14. • Incremental operational
improvements?
• Exclusive content?
• End-2-end mobile integration
including registration?
• NFC?
• Social Media integration?
• Messaging - alerts/reminders?

15. The future of
mTickets?