Roadshow Europe Movement - Dave Boddington

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Roadshow Europe Movement - Dave Boddington

  1. 1. David Boddington, Technical Director thisismovement.co.uk @MovementLondon
  2. 2. mTicketing:Our Garden @V Festival
  3. 3. Festivals are amazing events.
  4. 4. But pretty grim at times...
  5. 5. Our Garden: An exclusive area of thefestival for Virgin Media customerswith Wi-Fi, phone chargers, poshloos, free drinks and massages.
  6. 6. Virgin identifiedtheir customerswho were goingto V Festival andinvited them toregister foraccess to OurGarden
  7. 7. This is where mobile kicked in.
  8. 8. The mobisite meant more content wasto-hand across all devices.
  9. 9. WhymTickets?
  10. 10. • Novelty factor• Paper tickets get lost• Increased redemption rates• Lower delivery costs• Secure• Tracking, measurement and reporting• Easy to drive to additional content via a mobile destination• Cross-promotional opportunities
  11. 11. What werethe results?
  12. 12. • 95% thought the text process was “very easy” or “easy”• Over half of those surveyed felt warmer to the Virgin Media brand and 70% felt VM rewards it’s customers.• Redemption rate above 40% for the last 2 years , compared to 30% for paper tickets previously• This year, the mobisite achieved a 64% CTR from the mTicket page• Nominated for “Most Effective Mobile Ticketing Solution” at the 2011 Effective Mobile Marketing Awards
  13. 13. 2012?
  14. 14. • Incremental operational improvements?• Exclusive content?• End-2-end mobile integration including registration?• NFC?• Social Media integration?• Messaging - alerts/reminders?
  15. 15. The future ofmTickets?

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