Grow Your Real Estate Business with Twitter and other social media

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Principles on using Twitter to help grow your real estate business!

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  • Now a days Social Media Marketing is the best way. I like your content.. Thanks So much
    http://www.ats-yamunaexpressway.com
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  • It is true that now social media is one of the indispensable tool to develop the real estate business. This presentation will help all real estate owners to reach their business to the customer's drawing room. Great presentation.
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Grow Your Real Estate Business with Twitter and other social media

  1. 1. fluid educational series ©Fluid Studio, 2010
  2. 2. presentation prepared for Washington County Board of Realtors ©Fluid Studio, 2010
  3. 3. presentation presented by ©Fluid Studio, 2010
  4. 4. presentation presented by ©Fluid Studio, 2010
  5. 5. contact Me text dyejo to 50500 john dye 801.631.4736 johnd@fluid-studio.net www.fluid-studio.net twitter @dyejo free service provided by http://contxts.com ©Fluid Studio, 2010
  6. 6. previous presentations ©Fluid Studio, 2010
  7. 7. how many have heard of facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
  8. 8. how many are on facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
  9. 9. there is no silver bullet ©Fluid Studio, 2010
  10. 10. social Media is just one tool in the toolbox ©Fluid Studio, 2010
  11. 11. We all have a circle of influence. people are influenced by those they trust ©Fluid Studio, 2010
  12. 12. CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. CIRCLE OF INFLUENCE ©Fluid Studio, 2010
  13. 13. viral Marketing CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. ©Fluid Studio, 2010 CIRCLE OF INFLUENCE
  14. 14. + = viral Marketing ©Fluid Studio, 2010
  15. 15. people do not Want to be sold to. they Want to interact and be heard ©Fluid Studio, 2010
  16. 16. ENGAGE RESPOND LISTEN ©Fluid Studio, 2010
  17. 17. you cannot control the conversation, but you can participate in it ©Fluid Studio, 2010
  18. 18. ©Fluid Studio, 2010
  19. 19. although social Media is “one-to-Many” broadcast Marketing, at the end of the day real results Will occur When “one-to-one” relationships are forMed ©Fluid Studio, 2010
  20. 20. 4 p’s ©Fluid Studio, 2010
  21. 21. 4 p’s product ©Fluid Studio, 2010
  22. 22. 4 p’s product, price ©Fluid Studio, 2010
  23. 23. 4 p’s product, price, place ©Fluid Studio, 2010
  24. 24. 4 p’s product, price place, proMotion ©Fluid Studio, 2010
  25. 25. 3 r’s ©Fluid Studio, 2010
  26. 26. 3 r’s relevant ©Fluid Studio, 2010
  27. 27. 3 r’s relevant, real ©Fluid Studio, 2010
  28. 28. 3 r’s relevant, real, responsive ©Fluid Studio, 2010
  29. 29. 4 r’s relevant, real, responsive, relationship ©Fluid Studio, 2010
  30. 30. social Media roi : socialnoMics http://www.youtube.com/watch?v=ypmfs3z8esi ©Fluid Studio, 2010
  31. 31. side-by-side coMparison ©Fluid Studio, 2010
  32. 32. When used correctly, blogs and social netWorks are poWerful tools that broaden your real estate knoWledge strengthen your online (and in-person) reputation can expand your clientele ©Fluid Studio, 2010
  33. 33. by the tiMe a prospect contacts a realtor, studies shoW they have been looking at real estate on the Web anyWhere froM 10 to 40 hours. ©Fluid Studio, 2010
  34. 34. savvy realtors are getting ahead of the inforMation curve by using the poWer of the internet to attract Qualified prospects! ©Fluid Studio, 2010
  35. 35. becoMe a "local" expert ©Fluid Studio, 2010
  36. 36. becoMe a "local" expert placing your knoWledge of a particular area on a high visibility social netWorking site can lead pros- pects to your door. ©Fluid Studio, 2010
  37. 37. becoMe a "local" expert you need to be Willing to set yourself apart froM others as an expert in a particular area or niche. you need a coMMitMent and desire! ©Fluid Studio, 2010
  38. 38. becoMe a "local" expert don't just be "fluffy"--give good content and peo- ple Will reMeMber (and use) you ©Fluid Studio, 2010
  39. 39. becoMe a "local" expert utilize video! • Quick and easy • Mobile devices can capture, post, and play • helps seo ©Fluid Studio, 2010
  40. 40. ©Fluid Studio, 2010
  41. 41. think like the prospect! ©Fluid Studio, 2010
  42. 42. think like the prospect! this is a basic tenet of real estate and other types of Marketing. the difference noW is hoW you’re getting your Message across to your target Market! ©Fluid Studio, 2010
  43. 43. find a gap and fill it! ©Fluid Studio, 2010
  44. 44. Where should you be? activerain.coM "our goal is to create a valuable resource of information and ideas for real estate professionals and their clients." ©Fluid Studio, 2010
  45. 45. Where should you be? realestatevoices.coM ©Fluid Studio, 2010
  46. 46. ©Fluid Studio, 2010
  47. 47. Where should you be? realtoWn.coM ©Fluid Studio, 2010
  48. 48. ©Fluid Studio, 2010
  49. 49. soMe realities to consider . . . ©Fluid Studio, 2010
  50. 50. soMe realities to consider . . . be a great agent first ©Fluid Studio, 2010
  51. 51. soMe realities to consider . . . be a great agent first "you get leads because you're on social media. you close the transaction because you're a great agent." Matt Dollinger, real estate performance coach with @properties in Chicago ©Fluid Studio, 2010
  52. 52. soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. ©Fluid Studio, 2010
  53. 53. soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. it requires an investment of time–not only researching and writing, but also reading and engaging ©Fluid Studio, 2010
  54. 54. soMe realities to consider . . . there are no prereQuisites–just a desire to try ©Fluid Studio, 2010
  55. 55. soMe realities to consider . . . you need a strategy ©Fluid Studio, 2010
  56. 56. soMe realities to consider . . . you need a strategy carve out a certain amount of time each week to spend on social media ©Fluid Studio, 2010
  57. 57. soMe realities to consider . . . you need a strategy try to "pull" clients to you by sharing valuable information rather than pushing yourself out to them ©Fluid Studio, 2010
  58. 58. soMe realities to consider . . . knoW Where your leads are coMing froM ©Fluid Studio, 2010
  59. 59. soMe realities to consider . . . 70-20-10 rule (70%=share/educate, 20%=soft sell, 10%=show you are a real person) ©Fluid Studio, 2010
  60. 60. key Questions . . . hoW Much tiMe should i be spending on this? hoW do i knoW that it's Working? ©Fluid Studio, 2010
  61. 61. case study darrin friedMan branch vice president of the Coldwell Banker Residential Brokerage office in Chevy Chase, MD attributes his blog www.cbblogestate.com to helping his brokerage receive more than $5 million in referrals in 2008. also had a part in recruiting and luring half of the 70 agents he has recruited to the company since january 2007. ©Fluid Studio, 2010
  62. 62. what is twitter? ©Fluid Studio, 2010
  63. 63. answer: “what are you doing” in 140 characters or less ©Fluid Studio, 2010
  64. 64. ©Fluid Studio, 2010
  65. 65. twitter is a giant cocktail Party where you can join the conversation at will and flit in and out ©Fluid Studio, 2010
  66. 66. why would anyone want to do this? ©Fluid Studio, 2010
  67. 67. why twitter might be the easiest social media for your organization to break into for creating brand interactivity & real time 1. twitter, as a service, is free ©Fluid Studio, 2010
  68. 68. why twitter might be the easiest social media for your organization to break into for creating brand interactivity & real time 1. twitter, as a service, is free 2. getting started is easy ©Fluid Studio, 2010
  69. 69. why twitter might be the easiest social media for your organization to break into for creating brand interactivity & real time 1. twitter, as a service, is free 2. getting started is easy 3. it only takes seconds (and 140 characters or less) to get your point across ©Fluid Studio, 2010
  70. 70. why twitter might be the easiest social media for your organization to break into for creating brand interactivity & real time 1. twitter, as a service, is free 2. getting started is easy 3. it only takes seconds (and 140 characters or less) to get your point across 4. multitudes of prospects and customers can get your updates ©Fluid Studio, 2010
  71. 71. why twitter might be the easiest social media for your organization to break into for creating brand interactivity & real time 1. twitter, as a service, is free 2. getting started is easy 3. it only takes seconds (and 140 characters or less) to get your point across 4. multitudes of prospects and customers can get your updates 5. it doesn’t have to be a time consuming activity ©Fluid Studio, 2010
  72. 72. why twitter might be the easiest social media for your organization to break into for creating brand interactivity & real time 1. twitter, as a service, is free 2. getting started is easy 3. it only takes seconds (and 140 characters or less) to get your point across 4. multitudes of prospects and customers can get your updates 5. it doesn’t have to be a time consuming activity 6. google loves tweets (and you should too!) ©Fluid Studio, 2010
  73. 73. why twitter might be the easiest social media for your organization to break into for creating brand interactivity & real time 1. twitter, as a service, is free 2. getting started is easy 3. it only takes seconds (and 140 characters or less) to get your point across 4. multitudes of prospects and customers can get your updates 5. it doesn’t have to be a time consuming activity 6. google loves tweets (and you should too!) 7. easy way to share updates and links ©Fluid Studio, 2010
  74. 74. why twitter might be the easiest social media for your organization to break into for creating brand interactivity & real time 1. twitter, as a service, is free 2. getting started is easy 3. it only takes seconds (and 140 characters or less) to get your point across 4. multitudes of prospects and customers can get your updates 5. it doesn’t have to be a time consuming activity 6. google loves tweets (and you should too!) 7. easy way to share updates and links 8. create real time, interactive relationships ©Fluid Studio, 2010
  75. 75. how do i access twitter? web and mobile devices via web and freestanding aPPlications ©Fluid Studio, 2010
  76. 76. ©Fluid Studio, 2010
  77. 77. three tyPes of messages 1. standard message visible to all your followers ©Fluid Studio, 2010
  78. 78. three tyPes of messages 1. @ messages only visible to those followers who are also following the recipient ©Fluid Studio, 2010
  79. 79. three tyPes of messages 3. direct messages only available to the recipient ©Fluid Studio, 2010
  80. 80. how do i let PeoPle know i’m on twitter? 1. Put it on your e-mail signature and business card 2. Put it on your web site and blog 3. follow thought leaders and comment on their tweets—interact! 4. find out about people who are talking about your company and follow them. ©Fluid Studio, 2010
  81. 81. can include urls in tweets ©Fluid Studio, 2010
  82. 82. search.twitter.com ©Fluid Studio, 2010
  83. 83. hootsuite.com ©Fluid Studio, 2010
  84. 84. tweetdeck ©Fluid Studio, 2010
  85. 85. mobile devices ©Fluid Studio, 2010
  86. 86. mobile devices use mobile devices to upload pictures, video, and geographic location. it is real time! ©Fluid Studio, 2010
  87. 87. create podcasts ©Fluid Studio, 2010

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