Brand Ambassadors

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Why has the consumer shifted from responding to traditional advertising towards responding to social media?

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Brand Ambassadors

  1. 1. ADVERTISEMENT KIT “One of The Fastest Growing Social Networks in the World”
  2. 2. Awards Winner Website of the Winner of Site of the year 2008 Winner of Mashable Open Web Elected Most promising year 2008 - Community competition in 5 countries Awards 2008 in the mainstream company in Belgium in (Belgium) (France, Spain, Belgium, UK, and large social network category November 2008 Italy, Germany)
  3. 3. If Netlog were a country ... Map of country with about 40 million population Caution! Contains over 40,000,000 people
  4. 4. 2 times the number of yearly tourists to Turkey are visiting Netlog every month
  5. 5. Leading social network in Europe Introduction Audience Products Key Differentiators Testimonials
  6. 6. Our reach beyond Europe Biggest social network in Middle East Introduction Audience Products Key Differentiators Testimonials
  7. 7. 0 50.000.000 100.000.000 150.000.000 200.000.000 Ja n- 07 Fe b- 07 M ar -0 7 Ap r-0 7 M ay -0 7 Ju n- 07 Ju l-0 7 Au g- 07 Se p- 07 O ct -0 7 N ov -0 7 De c- 07 Ja n- 08 Fe b- 08 M ar -0 8 Ap r-0 8 M ay -0 8 Ju n- 08 Ju l-0 8 Au g- 08 Se p- 08 O ct Monthly Page Impressions Saudi Arabia 2007-2009 -0 8 N ov -0 8 De c- 08 Ja n- 09
  8. 8. Netlog MENA user base = population Dubai + Abu Dhabi
  9. 9. what is this SHIFT to Social Media Marketing?
  10. 10. The old communication model was a MONOLOGUE
  11. 11. Only 18% of TV ads generate a positive ROI
  12. 12. 90% of people who can skip TV ads, do.
  13. 13. The average person is exposed to 3000 advertising messages a day.
  14. 14. Only 14% of people trusts advertisements...
  15. 15. 78% trust recommendations of other consumers...
  16. 16. 14% vs 78%... Hmmm...
  17. 17. The new communication model is a dialogue
  18. 18. Transparent Inclusive Authentic Vibrant Consumer-driven
  19. 19. Consumer-driven Social Media User-generated
  20. 20. There is still one trusted medium left in the world My friends Their friends And all those we collectively respect
  21. 21. Influence becomes highly valuable + CORE BUYERS Core buyers AMBASSADORS Ambassadors LIFETIME VALUE MISERS INFLUENCERS Missers Influencers - - SOCIAL VALUE + Source: Forrester Research Inc., 2008
  22. 22. HOW do you make this happen?
  23. 23. Fish where the fish are Talk to their friends Talk to them
  24. 24. Your challenge = Brand Socialization
  25. 25. It’s all about RELATIONSHIPS!
  26. 26. Find and enable your Brand Ambassadors
  27. 27. Turn Brands into
  28. 28. 5 C’s of Brand Socialization CONTRIBUTION CONTENT The text demonstrates how your own text will look when you replace the placeholder with your own text. BRAND SOCIALIZATION CONTEXTUALIZATION CONVERSATION CONTINUOUSLY
  29. 29. Content!
  30. 30. Click here to take M&M’s skin Contribution! on your profile
  31. 31. Contextualization!
  32. 32. Continuously!
  33. 33. Conversation!
  34. 34. Interested Enthusiast Influencer Brand Ambassador Ambassador Generated Media
  35. 35. Let’s have a look at WANT TO KNOW MORE? en.netlog.com/advertisers a case study... en.netlog.com/go/developer

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