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Swiss Army Knife of Content Marketing

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Nick Kellet
Nick Kellet
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Swiss Lists istly HiGh UtIlItY CoNtEnT MaRkEtInG
istly EXTEND lifeTime value of content (evolving seo) Solo or Collaborative Bookmarking 1 2 Social curation 3 4 9 LY ST I L moderated crowd extended lists 5 embeddable findable Shareable content 6 Simpler Social List Creation 8 7 Twitter Lists Contest platform Social ranking & prioritization ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG
Why Lists? People love lists We use lists to organize our lives People love numbered list posts Quick to skim: Infosnacks Lists prove were smart: “I knew that” Lists makes us smarter: “Didn’t know that. Do now” Lists give us Social Currency: new stuff to share istly by imuttoo Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Why Listly? Bloggers, content creators & publishers use Listly to increase user engagement, get found, & distribute their content to a wider audience We build on the fact that: istly by imuttoo Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Why Listly? 30% of all web content are lists or contain list content. Lists & collaboration are in our DNA. Listly is the infrastructure that makes this content social Listly connects these two core human traits in an app that's as social as a campfire Shyam Subramanyan Nick Kellet istly by zooming & szift Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Ways to Use Lists - Part I Share: e.g. Ideas, Links & Media Curate: e.g. Collect, Organize & Publish Express: Needs & Desires Match: People to Skills Publish & Embed: i.e. Simplify Reuse istly by imuttoo Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Sharing Ideas We learn by sharing Sharing let’s us discover people’s needs & likes We share as a coping mechanism - a collective filter Listly makes it easy to share/embed ranked lists People extend the lists you share People vote on what they like We leave the web in better shape for your next visit istly by darinmarshall Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Curate & Organize We love to curate ideas We love to organize and prioritize People love numbered/ordered lists Listly makes that easy, fun and collaborative istly by carbonnyc Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
FAQs & Wish Lists You can’t beat a Social FAQ Let people tell you what you need Let people vote for what they like Let your community provide answers Brands crave for engagement & participation Listly just makes that process simpler Listly makes it more accessible to more people istly by mattzn Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Match: People to Skills Unconferences are a matching process Discover what people need Discover who can help (skills) Listly makes that process simple, fun & social Collect requirements Collect volunteers Self match & facilitate conversation istly by waltstoneburner Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Publish & Embed Listly is a publishing platform Think Slideshare for Lists ThinK YouTube, but your content evolves Listly lets your content evolve So it’s always being republished & refined i.e.Embedded content that keeps changing Listly is publishing beyond Guttenberg thinking istly by tompagenet Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Ways to Use Lists - Part II Self Organizing: Guest Post Lists Bookmarks : Gathering Ideas Curating: Best of Lists Linking & Cross-linking: Blog Post Series Networking: e.g. Event Attendee/Speaker Lists Collaboration: eg Sharing Blog Rolls istly by imuttoo Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Self Organizing Guest Blog Posts How do you manage your guest posts? How do you share them? How do you make sure you don’t forget them? Listly makes it easy to manage, share & embed istly by isamiga76 Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Bookmarks Why do you Bookmark? What is your complete workflow? Why are your collecting these links? Will your blog about these links? Would you ever want to embed the list? Would you want others to contribute? Listly makes bookmarks fun, social & reusable istly by glasgowamateur Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Curation: Best of Lists Curating the best content you read during the week is easy You can embed any list you make You can embed other people lists: Free content Make it social and let your readers vote on the post and contribution their best reads Best of lists are a collective filter istly by ota_photos Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Linking & CrossLinking Blog Post Series How to you link all the post in a blog post series? Highly manual & tedious without @listly Linking to each prior post as you publish get exponentially harder with each new post Listly makes is simple Your “series” becomes easy for other bloggers to reuse istly by pugstar Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Networking: Events Events are social, but time pressed Hard to meet the people you want in time Listly lets you extend the value you can extract from an event Crowdsoure speakers, Sponsors and Attendees Network before AND after the event even if you didn't meet during the event Help others by making intros. istly by dellphotos Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Collaboration: Blogrolls Sharing Blog Lists is easy It’s called a blogroll, but it’s proprietary Listly makes Blogrolls collaborative Anyone can contribute Anyone can embed Content is responsive Works in sidebars, posts and pages istly by mkhmarketing Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
Summary Numbered Lists = Top Content Lists posts are top shared/ top viewed post Listly just makes lists work better Simpler to embed than copy Focussed on soliciting crowd participation Slow changing crowdsourced content is loved by Google (ie great organic value) Collaborting on Content is the future istly by imuttoo Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons

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Swiss Army Knife of Content Marketing

  • 2. istly EXTEND lifeTime value of content (evolving seo) Solo or Collaborative Bookmarking 1 2 Social curation 3 4 9 LY ST I L moderated crowd extended lists 5 embeddable findable Shareable content 6 Simpler Social List Creation 8 7 Twitter Lists Contest platform Social ranking & prioritization ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG
  • 3. Why Lists? People love lists We use lists to organize our lives People love numbered list posts Quick to skim: Infosnacks Lists prove were smart: “I knew that” Lists makes us smarter: “Didn’t know that. Do now” Lists give us Social Currency: new stuff to share istly by imuttoo Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 4. Why Listly? Bloggers, content creators & publishers use Listly to increase user engagement, get found, & distribute their content to a wider audience We build on the fact that: istly by imuttoo Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 5. Why Listly? 30% of all web content are lists or contain list content. Lists & collaboration are in our DNA. Listly is the infrastructure that makes this content social Listly connects these two core human traits in an app that's as social as a campfire Shyam Subramanyan Nick Kellet istly by zooming & szift Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 6. Ways to Use Lists - Part I Share: e.g. Ideas, Links & Media Curate: e.g. Collect, Organize & Publish Express: Needs & Desires Match: People to Skills Publish & Embed: i.e. Simplify Reuse istly by imuttoo Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 7. Sharing Ideas We learn by sharing Sharing let’s us discover people’s needs & likes We share as a coping mechanism - a collective filter Listly makes it easy to share/embed ranked lists People extend the lists you share People vote on what they like We leave the web in better shape for your next visit istly by darinmarshall Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 8. Curate & Organize We love to curate ideas We love to organize and prioritize People love numbered/ordered lists Listly makes that easy, fun and collaborative istly by carbonnyc Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 9. FAQs & Wish Lists You can’t beat a Social FAQ Let people tell you what you need Let people vote for what they like Let your community provide answers Brands crave for engagement & participation Listly just makes that process simpler Listly makes it more accessible to more people istly by mattzn Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 10. Match: People to Skills Unconferences are a matching process Discover what people need Discover who can help (skills) Listly makes that process simple, fun & social Collect requirements Collect volunteers Self match & facilitate conversation istly by waltstoneburner Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 11. Publish & Embed Listly is a publishing platform Think Slideshare for Lists ThinK YouTube, but your content evolves Listly lets your content evolve So it’s always being republished & refined i.e.Embedded content that keeps changing Listly is publishing beyond Guttenberg thinking istly by tompagenet Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 12. Ways to Use Lists - Part II Self Organizing: Guest Post Lists Bookmarks : Gathering Ideas Curating: Best of Lists Linking & Cross-linking: Blog Post Series Networking: e.g. Event Attendee/Speaker Lists Collaboration: eg Sharing Blog Rolls istly by imuttoo Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 13. Self Organizing Guest Blog Posts How do you manage your guest posts? How do you share them? How do you make sure you don’t forget them? Listly makes it easy to manage, share & embed istly by isamiga76 Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 14. Bookmarks Why do you Bookmark? What is your complete workflow? Why are your collecting these links? Will your blog about these links? Would you ever want to embed the list? Would you want others to contribute? Listly makes bookmarks fun, social & reusable istly by glasgowamateur Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 15. Curation: Best of Lists Curating the best content you read during the week is easy You can embed any list you make You can embed other people lists: Free content Make it social and let your readers vote on the post and contribution their best reads Best of lists are a collective filter istly by ota_photos Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 16. Linking & CrossLinking Blog Post Series How to you link all the post in a blog post series? Highly manual & tedious without @listly Linking to each prior post as you publish get exponentially harder with each new post Listly makes is simple Your “series” becomes easy for other bloggers to reuse istly by pugstar Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 17. Networking: Events Events are social, but time pressed Hard to meet the people you want in time Listly lets you extend the value you can extract from an event Crowdsoure speakers, Sponsors and Attendees Network before AND after the event even if you didn't meet during the event Help others by making intros. istly by dellphotos Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 18. Collaboration: Blogrolls Sharing Blog Lists is easy It’s called a blogroll, but it’s proprietary Listly makes Blogrolls collaborative Anyone can contribute Anyone can embed Content is responsive Works in sidebars, posts and pages istly by mkhmarketing Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons
  • 19. Summary Numbered Lists = Top Content Lists posts are top shared/ top viewed post Listly just makes lists work better Simpler to embed than copy Focussed on soliciting crowd participation Slow changing crowdsourced content is loved by Google (ie great organic value) Collaborting on Content is the future istly by imuttoo Copyright Boomylabs 2011-2013 Image Credit via Flickr & Creative Commons