1. The document discusses how printing press metaphors from Gutenberg's era are limiting creativity in the digital age. 2. Specifically, it argues that concepts like publishing content once, writing before publishing, single authors, page-centric linear formats, tying content to layout, single mediums, isolated readers, and separate publishers and consumers need to be rethought. 3. The talk will explore how platforms like WordPress and YouTube are examples of being held back by these outdated printing press metaphors and how new approaches could move beyond them.

1. 1
GET OUT OF
GUTENBERG
FREE
Free yourself from the
tyranny of one-time /
one-author publishing.
How to Win at
Content
Monopoly by
dumping 8
Print
metaphors

2. GUTEN
FREE
Are you
Publish
averse?
500 years after Gutenberg’s
death, his metaphors limit
our collective creativity
PS: that’s bad!

3. 8StepstoBecoming
anAgileAuthor
NickKellet/
CoFounder@Listly
Guten
Free
Are You Publish
Intolerant?

4. You've got to love Gutenberg for
his innovation.
The printing press was a
transformative metaphor.
In the digital age, this metaphor
is holding us back.

5. This talk will explore how
printing press metaphors are
holding us back.
WordPress is a perfect example.
YouTube is another.
Want to know how?
Vote for this talk on Listly at
LAVACON 2015

6. What’s
next?
1. Publish once vs ?
2. Write before Publish vs ?
3. SINGLE AUTHOR/ static content vs ?
4. PAGE CENTRIC & Linear vs ?
5. CONTENT = LAYOUT vs ?
6. Single Medium vs ?
7. Isolated Readers vs ?
8. Publishers & Consumers vs ?