You Have to Start Somewhere


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An introduction to Social Media for CPD for library and information staff delivered as part of the LIM CPD short courses programme at the University of Ulster

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You Have to Start Somewhere

  1. 1. You have to start somewhere: Social Media for professional learning and workplace practice
  2. 2. Social Media Professional versus personal Productive tools for CPD Good practice examples in the LIM sector
  3. 3. Personal and Social <ul><li>Intuitive </li></ul><ul><li>Whenever </li></ul><ul><li>Wherever </li></ul><ul><li>About me </li></ul><ul><li>Often trivial </li></ul><ul><li>Potentially indiscreet </li></ul><ul><li>Time wasting (allegedly) </li></ul>Hanging out
  4. 4. Professional and Social <ul><li>Strategic </li></ul><ul><li>Useful </li></ul><ul><li>Consistent </li></ul><ul><li>Active </li></ul><ul><li>Reputation </li></ul><ul><li>Productive </li></ul>Your shop window
  5. 5. The Digital Divide is not a generational thing <ul><li>It’s between those who know how to </li></ul><ul><ul><li>find information using new channels </li></ul></ul><ul><ul><li>get information to come to them </li></ul></ul><ul><ul><li>create and mix content </li></ul></ul><ul><ul><li>build networks </li></ul></ul><ul><ul><li>… and those who don’t </li></ul></ul>
  6. 6. Learning networks then
  7. 7. and now
  8. 8. Communities of practice <ul><li>My online contacts are now the way in which I get my information. They are constantly sending me a stream of useful stuff, which is personalized to my interests, based on my choices of who to follow, and who to pay attention to. So this isn't 'social' in the way that we're used to thinking of it, it's a hugely influential stream of data. If I follow you, you influence me, and if you follow me, I'm influencing you Phil Bradley </li></ul>
  9. 9. Connections to…
  10. 10. Connections to … <ul><li>RSS feeds </li></ul><ul><li>Aggregators </li></ul><ul><li>Bookmarks </li></ul><ul><li>Slideshare </li></ul><ul><li>YouTube </li></ul><ul><li>Podcasts </li></ul><ul><li>Wikis </li></ul>
  11. 11. Social networks are about connecting people, about creating an ‘ambient awareness’ of what’s happening and where, with reference to the people around us. Such networks come into their own when you want to find people who can help you solve problems, provide insights, or provide expertise you may not have. Abhijit Kable
  12. 12. Exploiting these for… <ul><li>Research </li></ul><ul><li>Sharing </li></ul><ul><li>Collaborating </li></ul><ul><li>Networking </li></ul><ul><li>Current Awareness </li></ul><ul><li>Reflection </li></ul><ul><li>Creating content </li></ul><ul><li>Advocacy </li></ul>
  13. 13. It’s a residential thing <ul><li>Many of the technologies we deal with are residential platforms , meaning that it’s hard to see their real benefits until you’ve lived there for a while… </li></ul><ul><li>It’s simple to sign up for a new tool, but it takes time and effort to make good use of it. </li></ul><ul><li>JISC Web2Practice </li></ul>
  14. 14. It’s about information skills <ul><li>… and competencies that information professionals already have and use every day </li></ul><ul><li>adding some new ones </li></ul><ul><li>updating and refreshing </li></ul>
  15. 15. Tools, Technologies and Platforms
  16. 16. <ul><li>The purpose … is not to argue that social media are an absolute good, but rather that they offer tools which, if used carefully, are likely to be beneficial … and to facilitate positive connections. </li></ul><ul><li>Social Media guide for researchers </li></ul>
  17. 17. Key characteristics <ul><li>Access to content updated in real time </li></ul><ul><li>Access at a convenient time </li></ul><ul><li>Access to contacts in real time </li></ul>
  18. 18. RSS feeds <ul><li>A format for regularly updating web content </li></ul><ul><li>Users stay current by subscribing to feeds </li></ul><ul><li>Web pages deliver content by incorporating a feedburner. </li></ul><ul><li>Updates are automatically delivered without having to visit websites. </li></ul>
  19. 19. Receiving feeds <ul><li>Subscribe by e-mail </li></ul><ul><li>or via a free aggregator like Google Reader </li></ul><ul><li>increasingly Twitter is used as a feed </li></ul>
  20. 20. Twitter <ul><li>Updates </li></ul><ul><li>Alerts </li></ul><ul><li>Announcements </li></ul><ul><li>Links </li></ul><ul><li>Event Amplification </li></ul><ul><li>Research </li></ul><ul><li>Marketing </li></ul>
  21. 21. Find content on Twitter Twitter for Librarians @Phil Bradley Lists @IrishLibraries @FieldVole/Irish Northern Irish Librarians on Twitter #savelibraries Use it as a feed Start following people Use #hashtags to follow issues and events Flickr Image: Not getting involved Twitter is as good as the people you follow
  22. 22. Share content on Twitter <ul><li>Send tweets </li></ul><ul><li>Forward links </li></ul><ul><li>Set up #hashtags </li></ul><ul><li>Tweet from events </li></ul><ul><li>Post links to your content </li></ul><ul><li>Curate a list </li></ul><ul><li>CPD 23 things: current awareness </li></ul>Flickr Image: Twitter poster
  23. 23. Social Networks Networking Discussions Links Marketing Updates Announcements Events Campaigns
  24. 24. Networking <ul><li>Join online communities </li></ul><ul><li>Connect </li></ul><ul><li>Join discussions </li></ul><ul><li>Start discussions </li></ul><ul><li>CPD 23 Things: Online networks </li></ul>CILIP Social networks LIS New Professionals Network Flickr Image: Join our team /
  25. 25. Find your group Follow them via their Twitter feed on the different platforms they use .
  26. 26. Blogs <ul><li>Sharing news and content </li></ul><ul><li>Publishing </li></ul><ul><li>Forums for discussion, reflection </li></ul><ul><li>Delivering training </li></ul>Blogge r Tumblr
  27. 27. Keep current with blogs Find blogs that interest you Subscribe by email or by RSS feed Start commenting Flickr Image: Rosie the Blogger / Library Blogs Ireland UK Library Blogs News from Irish Libraries Library Journal Voices for the Library Stephen's Lighthouse Joeyanne Libraryanne Follow bloggers on Twitter to get updates
  28. 28. Blogging 101 <ul><li>Start a learning blog </li></ul><ul><li>Join a blogging network </li></ul><ul><li>Find your voice </li></ul><ul><li>Write a guest post </li></ul><ul><li>Share your blog </li></ul><ul><li>Post links to your blog from Twitter </li></ul><ul><li>CPD 23 things:blogs and blogging </li></ul>
  29. 29. Wikis <ul><li>Sharing knowledge </li></ul><ul><li>Aggregating content </li></ul><ul><li>Peer review </li></ul><ul><li>Supporting best practice </li></ul><ul><li>Team working </li></ul><ul><li>Reference queries </li></ul>Collaborative editing of web content and structure by users
  30. 30. Build a resource <ul><li>Library Day in the Life </li></ul><ul><li>Library Routes </li></ul><ul><li>Library Camp UK 2011 </li></ul><ul><li>Library Success: a best practices wiki </li></ul>Flickr Image: Working togethe r
  31. 31. Photo sharing <ul><li>Sharing images </li></ul><ul><li>Sourcing images </li></ul><ul><li>Accessing archives </li></ul><ul><li>Crowdsourcing information </li></ul><ul><li>Publicity </li></ul><ul><li>Marketing </li></ul><ul><li>Event amplification </li></ul>
  32. 32. … a thousand words <ul><li>Adding photos is easy but never use images without permission. </li></ul><ul><li>Look for images with a Creative Commons license. </li></ul><ul><li>Stick to Flickr Creative Commons or FlickrCC </li></ul> t ALWAYS check copyright Attribution link
  33. 33. Presentations online <ul><li>Presentations from any event can be uploaded, stored, searched and accessed </li></ul><ul><li>some with audio tracks </li></ul>
  34. 34. Links to innovation On Slideshare and Prezzi you will find full presentations, some with audio. and links to other presentations.
  35. 35. Video content Lectures, courses, conferences, tutorials from universities, libraries, museums, professional bodies, organisations and individuals
  36. 36. Podcasts <ul><li>Audio and video to download </li></ul><ul><li>Lectures, interviews, webinars, archive recordings… </li></ul><ul><li>Via iTunes or other feeds </li></ul>
  37. 37. Conferences for free <ul><li>Watch the presentations, hear the soundtrack, watch the video stream, get the reactions on Twitter and the blogs. </li></ul><ul><li>Courses, conferences, events happening now, last week or last year </li></ul><ul><li>Anywhere in the world </li></ul>
  38. 38. Discussions online Digital Campus Harvard Library Lab Podcasts This Week in Libraries Interviews with innovators, leaders and practitioners. Panel discussions on current trends, issues and developments. Flickr Image: Studio Lights
  39. 39. Bookmarks <ul><li>Archiving content </li></ul><ul><li>Accessing content </li></ul><ul><li>Finding content </li></ul><ul><li>Organising and sharing content </li></ul><ul><li>Promoting resources </li></ul>Diigo Delicious Diigo bookmarks for links in this presentation
  40. 40. Running an event <ul><li>Event website on Tumblr </li></ul><ul><li>Bookings on Eventbrite </li></ul><ul><li>Promoted on Twitter </li></ul><ul><li>Programme submissions on Wikispaces </li></ul><ul><li>Sponsorship via PayPal </li></ul>#libcampuk11
  41. 41. Learning resources <ul><li>Web Junction is an American library site providing virtual training to member libraries. Anyone can access the archive. </li></ul><ul><li>JISC Digital Media provides advice on creating and using digital media </li></ul>A significant amount of archived training material is often free
  42. 42. 23 Things <ul><li>Social media training for librarians (and others) delivered by social media. </li></ul><ul><li>Licensed under Creative Commons and available to any organisation to adapt. </li></ul><ul><li>There are hundreds of in-house versions developed by all kinds of libraries and educational bodies . </li></ul>23 Things for Professional Development takes the 23 Things model further Free Accessible Online Self-paced
  43. 43. Identity and brand
  44. 44. Digital identity <ul><li>The Web is a public space. </li></ul><ul><li>Information stays around for a long time. </li></ul><ul><li>Privacy is never guaranteed. </li></ul>Flickr Image: People
  45. 45. Digital footprints Make sure you have control over what people can discover about you online . Flickr Image:shoes
  46. 46. Digital branding Create and maintain a positive professional identity Flickr Image: Stepping on light
  47. 47. Create a public Internet identity… Have a genuine all-accessible identity online that you’re cool with grandma and your boss reading. … do provide context for who you are, what you do, what you’re passionate about, etc. Think of it as a digital body and dress it up as if it were going into a job interview. Danah Boyd.
  48. 48. Making a name Joeyanne Libraryanne The Wikiman
  49. 49. Privacy and Security <ul><li>Understand the security settings of all the tools you use. </li></ul><ul><li>Keep abreast of any changes to terms and conditions. </li></ul><ul><li>Your online safety is your responsibility, not anyone else’s . </li></ul>
  50. 50. Information Overload SCONUL 7 Pillars of Information Literacy
  51. 51. Libraries using Social Media
  52. 52. “ Yes, it is important for libraries and librarians to be on social networks... it is equally important to remember why we are doing all of these things. We are providing a new medium for things we have always done. … There can be a balance to using new technology to promote, support and enhance traditional, as well as new, programming and resources” Karen Klapperstock (2009) )
  53. 53. Connecting via social media <ul><li>Bodleian Libraries Social Media Directory </li></ul><ul><li>University of Oxford libraries communicate with their users through a variety of social media including blogs, Facebook, Twitter and LibraryThing </li></ul>
  54. 54. Health Libraries <ul><li>Team Knowledge Update </li></ul><ul><li>Information services from Shrewsbury and Telford Health Libraries via Netvibes </li></ul><ul><li>Knowledge Source </li></ul><ul><li>Regular blog with news, links and access to content </li></ul>
  55. 55. Health Information <ul><li>HL Wiki Canada </li></ul><ul><li>An open, freely-accessible wiki with entries about health librarianship, social media and current information technology topics relevant to the provision of health information . </li></ul>
  56. 56. Promoting services <ul><li>Dunedin Public Libraries </li></ul><ul><li>promotes its services on YouTube, with guidance on the resources and how to use them. Dunedin has over 200 videos on library services and events on its YouTube channel. </li></ul>
  57. 57. Library Apps <ul><li>MIT Libraries Betas and Widgets </li></ul><ul><li>Libraries at the Massachusetts Institute of Technology are experimenting with apps to improve access for their users to content and services </li></ul><ul><li>Library Tools </li></ul><ul><li>A guide to Cambridge University’s apps and other online tools for library users </li></ul>
  58. 58. City Libraries <ul><li>New York Public Library </li></ul><ul><li>Connect with their communities via their blogs, Twitter, Facebook, Tumblr, Flickr, podcasts, YouTube, Foursquare </li></ul><ul><li>What Big Media can learn from the New York Public Library </li></ul>
  59. 59. in Ireland <ul><li>Dublin City Public Libraries portal </li></ul><ul><li>Comprehensive access to library and other resources provided by Dublin City Public Libraries for people living and working in Dublin via Netvibes </li></ul>
  60. 60. … and Scotland <ul><li>Edinburgh Libraries </li></ul><ul><li>Access to the Library Blog, Flickr collections, the Library App and on Facebook, YouTube and Twitter </li></ul><ul><li>including Edinburgh Reads a guide to Edinburgh books using Google Maps </li></ul>
  61. 61. Medium Libraries <ul><li>Rotherham Libraries </li></ul><ul><li>On Facebook, YouTube, Flickr and Twitter, with an internal Staff Wiki for managing change and staff development </li></ul><ul><li>South Ayrshire Libraries </li></ul><ul><li>publicises events and services on its blog and on Twitter, with links to e-book downloads and RSS feeds to new titles and book reviews </li></ul>
  62. 62. Small ones too <ul><li>Orkney Library </li></ul><ul><li>Orkney Library Service has two branch libraries and two mobile libraries </li></ul><ul><li>… and two blogs, is on Facebook, Twitter, has an online reading group and a Talking Newspaper podcast. </li></ul>
  63. 63. Local History <ul><li>Cassiar Photo ID project </li></ul><ul><li>The University of North British Columbia’s crowdsourcing Facebook initiative to preserve the history of a ghost town, using their photo collection </li></ul><ul><li>Solihull Heritage </li></ul><ul><li>Solihull’s Then and Now photos on Flickr. For more on what they do, view Beyond Lurk and Like on Slideshare </li></ul>
  64. 64. Generating content from users <ul><li>Australian Local Studies collections and the participatory web </li></ul><ul><li>Current initiatives in Australian libraries that actively involve local people in collaborative projects, using blogs and wikis, to document the history of a neighbourhood or a community. This Prezzi presentation is based on a dissertation. </li></ul>
  65. 65. Special projects <ul><li>Taking Account of Our Past </li></ul><ul><li>A blog documenting the Wolverhampton Archives and Local History cataloguing project. </li></ul><ul><li>Derry and Raphoe Diocesan Library Project Blog </li></ul><ul><li>A Wordpress blog documenting the conservation project. </li></ul>
  66. 66. Special Libraries <ul><li>Fire Resources </li></ul><ul><li>The Fire Sciences Library of the Office of the Fire Marshall (U.S.) has developed a Wiki to support staff studying for professional qualifications. </li></ul>
  67. 67. Finally… <ul><li>Explore </li></ul><ul><li>Experiment </li></ul><ul><li>Use what’s useful </li></ul><ul><li>Dump what’s not </li></ul><ul><li>Take it seriously </li></ul>Flickr image Matt Hamm
  68. 68. Anne Peoples @Anne6fy This presentation is online at and available to reuse or adapt, as long as credit is given to the author, on a share alike basis.