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Copyright 2015 Nick Kellet & Jane Boyd
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Copyright 2015 Nick Kellet & Jane Boyd
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• book project by
• Nick Kellet & Jane Boyd
• 100’s of stories from brands & consumers (could be you)
• sponsor partners
• Built on a foundation of 24 Social laws in 3 sections
• crowds + community
• mindful Psychology
• Emerging truths
• supporting Media
• Static content : Slideshare
• Live Content : Listly
• Images : Instagram
• video : YouTube
• Audio : Soundcloud & Audioboom
summary: UnLurk me?
Copyright 2015 Nick Kellet & Jane Boyd
Copyright 2015 Nick Kellet & Jane Boyd
SYNONYMS +
ALTERNATIVES
Unlurk Me includes 24 Social Laws.
We’ve added synonyms for each law to
help you quickly get the context.
Alternatives are a great coping
mechanism for fast changing culture.
You can be part of developing new
synonyms for each of the laws too!
Click on the List.ly link to share your
ideas.
Lurking Synonyms:
Lurk, Lurkers, Lurker,
Silent Majority , Tire
Kickers, Passive
Consumers, Observers,
The 90%, Browse, Gather,
Observe, Learn
CROWDS + COMMUNITY
Part I
Copyright 2015 Nick Kellet & Jane Boyd
The Self-Service Economy has
emerged as the web matures.
The 1% Rule (1:9:90) explains
how people participate in online
communities.
The Law of Majority puts
community in context of the larger
population to explain the key role
of the silent majority (the 90%).
creators
contributors
consumers
find
fringe
Law of
Majority
• Law of Context
• Law of the Silent Majority
• Law of Self-Service
• Law of Create, Curate, Consume
• Law of Beyond 1:9:90
Synonyms
Summary
http://list.ly/list/Yx3-law-of-majority
Copyright 2015 Nick Kellet & Jane Boyd
YOUME
A million
third
PERSONS
Law of A
Million Thirds
Imagining there’s a 3rd person in
every two person exchange is a
great mental model to explain
why being overheard is scalable.
When you know everything you
say is being overheard it
changes how to speak, or it
should.
This is social selling.
• Law of The Invisible Third
• Law of Cocktail Party
• Law of Social Inclusion
• Law of Always Listening
• Law of Never Alone
Synonyms
Summary
http://list.ly/list/Yx4-law-of-a-million-thirds
Copyright 2015 Nick Kellet & Jane Boyd
HotWarm Not
Hot
Again?
cooling
off
getting
hotter
Law of
hot or not Life is a constant churn of
what’s hot or not.
The internet has
accelerated the speed at
which things come, go &
return once more to favour.
• Law of Come & Go
• Law of the Revolving Door
• Law of Goes Around, Comes Around
• Law of Shiny Object Syndrome
• Law of Cohorts
Synonyms
Summary
http://list.ly/list/YxI-law-of-hot-or-not
Copyright 2015 Nick Kellet & Jane Boyd
community
ENGAGEMENT
Content
Law of
creation Creating anything of value takes
three elements.
• The idea (your content),
• The people (the community of
interested parties)
• Their participation, visible or not
(i.e. engagement).
• Law of Original Content
• Law of Your Art Matters
• Law of Build Your Body of Work
• Law of Less Curation
• Law of Stand for Something
Synonyms
Summary
http://list.ly/list/YxJ-law-of-creation
Copyright 2015 Nick Kellet & Jane Boyd
backchannel
Law of the
LOW
impact
HIGH
Volume
low
volume HIGH
IMPACT
VS
Back
FRONT
The backchannel is about a small
number of high-impact non-public
exchanges; ironic in a world of
social visibility.
The backchannel exists even if you
don’t know about it.
Learning to cultivate backchannel
influence is key.
• Law of Sidebar Conversations
• Law of Hidden Influence
• Law of Invisible Collaboration
• Law of Old Boys Network
• Law of Influencer Connections
Synonyms
Summary
https://list.ly/list/YxK-law-of-the-backchannel
Copyright 2015 Nick Kellet & Jane Boyd
CreateCurate
Alone Together
FewInternal External
0%
100%
100%
0%
♥♥ "
♥♥ "
many
"
"
together
Law of
Today you can easily find others
with shared passions, no niche is
too small.
Collaborating locally & globally
is both possible & highly
scalable.
Consumers & brands can benefit
from this tribal togetherness.
• Law of Collaboration
• Law of Tribes Scale
• Law of Multiplication
• Law of 100 People Like Me
• Law of Many Hands / Light Work
Synonyms
Summary
https://list.ly/list/YxL-law-of-together
Copyright 2015 Nick Kellet & Jane Boyd
REAL
WORK
BUSY
WORK
Private
public
(Your
CONtENT)
Curated
(work
of
others)
anonymous
Secrecy
Law of self +
It’s easy to begin by
working anonymously or
privately or by sharing the
work of others.
The real real value comes
from publicly creating &
sharing your own original
work.
• Law of Self-Service / Anonymity
• Law of Self-Discovery
• Law of Fake Research Identities
• Laws of Personal Preferences
• Law of Self Projection
Synonyms
Summary
https://list.ly/list/YxN-law-of-self-plus-secrecy
Copyright 2015 Nick Kellet & Jane Boyd
TIME
CONTRIBUTORSRISK OF FAILURE
Time creating Intrigue
Thriving
Law of
Ideas thrive when people get
involved.
People want to belong & share
ownership of their ideas /
beliefs.
The risk of failure goes down
as the number of contributors
go up.
• Law of Natural Momentum
• Law of Me to We
• Law of Shared Vision
• Law of Community / Belonging
• Law of Living Content
Synonyms
Summary
https://list.ly/list/YxP-law-of-thriving
Mindful psychology
Part II
Copyright 2015 Nick Kellet & Jane Boyd
Soft Signals
Law ofSIGNALS
accrue
S1
T1
IMPACTs
DECAY
TN
S1
S2
S2
S3
S3
S4
S5
There’s many digital platforms
to send / receive soft signals.
Getting noticed & noticing
others is a gentle art.
It can take many touches to
trigger action.
Because we forget & leak, we
need constant reaffirmation.
• Law of Getting Noticed
• Law of Cross Platform Comms
• Law of Gentle Touches
• Law of Dispersed Dialog
• Law of Matching Learning Styles
Synonyms
Summary
https://list.ly/list/YxQ-law-of-soft-signals
Copyright 2015 Nick Kellet & Jane Boyd
SMALL BIG
MANYTIMES/
MANYPEOPLE
ONETIME/
ONEPERSON
culture
communitysize
culture
Law of
Every cultural norm began
when one person dared to be
the change …. then others
copied.
Culture for small & large
groups operate on a
continuum of scale &
influence.
Humans mirror the good, the
bad & the ugly.
• Law of Crowd Think
• Law of Crowdsourced Behaviour
• Law of Mirroring/Herding/Sheep
• Law of Cultural Norms
• Law of Lets Copy Them
Synonyms
Summary
https://list.ly/list/YxS-law-of-culture
Copyright 2015 Nick Kellet & Jane Boyd
learning
Law of
expert
novice
2
3
6
7
4
5
1
We’ve shifted from learning
alone to learning together
& from learning whole
topics to learning what we
need to get by.
Stepwise, “search first”
learning is a survival
mechanism for coping with
information excess.
• Law of Bit by Bit
• Law of Accumulated Knowledge
• Law of Layered Learning
• Law of Self-Serve Education
• Law of Minimal Learning
Synonyms
Summary
https://list.ly/list/YxT-law-of-learning
Copyright 2015 Nick Kellet & Jane Boyd
numbered lists
Law of
#
$
%
&
'
%Posts including
%blogsUsing
98%
30%
81%
20%
80%
15%
30%
5%40%
3%
Numbered lists equate to
30% of digital media.
Lists are shareable,
snacks & how we learn.
People are willing to
contribute, hence lists
build community.
• Law of Listicles
• Law of Resources, Tricks & Hacks
• Law of the Best /Top / Worst ...
• Law of Bite Size Content
• Law of Skimmable Media
Synonyms
Summary
https://list.ly/list/YxU-law-of-numbered-lists
Copyright 2015 Nick Kellet & Jane Boyd
exchange
Law of minimal
(
(
(
(
e1
(
(
(
(
e2
e3
e5 e6
e7 e8
e4
Say just enough, but not too
much.
Be helpful, but don’t overload
people. Keep the dialogue
alive.
Multiple minimal exchanges
allow you to slowly build real
relationships.
• Law of Keeping Conversation Alive
• Law of Taking Turns
• Law of Back & Forth
• Law of Ping Pong Dialogue
• Law of Reciprocal Conversation
Synonyms
Summary
https://list.ly/list/YxX-law-of-minimal-exchange
Copyright 2015 Nick Kellet & Jane Boyd
Adding Value
Law of
( (B1 p1VALUE
Always leave room for others
to add value.
You are more attractive when
you leave the door open for
community contribution one
person at a time.
Don’t be too smart, be
accessible.
• Law of Utility
• Law of Contribution
• Law of Matching
• Law of Equality
• Law of Leaving Room for Others
Synonyms
Summary
https://list.ly/list/YxY-law-of-adding-value
Copyright 2015 Nick Kellet & Jane Boyd
Made Asks
Law of Ready
s
ML
XL
XXL
We suck at asking for &
accepting help.
Prepare a number of “pre-sized
asks” so you can leverage your
network.
Ready made ask help you get
more from people’s support and
you’re more likely to find people
offering support.
• Law of Accepting Help
• Law of Matching
• Law of Saying Thanks
• Law of Knowing What You Need
• Law of Helping & Being Helped
• Law of Want to Help? Here’s How
Synonyms
Summary
https://list.ly/list/YxZ-law-of-ready-made-asks
Copyright 2015 Nick Kellet & Jane Boyd
discovery
Law of social
) *
+$
,
%
&
#
-
Social exchanges,
connections & people
influence individual
discovery & search.
How we find stuff is less
dependent on Google than
we believe.
• Law of How we Search
• Law of Human Curation
• Law of Getting Found
• Law of Fighting the Gamed Results
• Law of Psychology Trumps Tech
Synonyms
Summary
https://list.ly/list/Yxa-law-of-social-discovery
Emerging truths
Part III
Copyright 2015 Nick Kellet & Jane Boyd
self doubt
Law of
creative
output
Self
doubt
Low
High
Your inner critic obstructs your
creative output, your ability to
show up & how you
participate.
Push through self doubt & your
creativity & contribution
increases.
Build your creative muscle &
learn to be vulnerable.
• Law of Not Worthy
• Law of Out of My Depth
• Law of Can’t Start
• Law of Excuses
• Law of Smarter Than Me
Synonyms
Summary
https://list.ly/list/Yxb-law-of-self-doubt
Copyright 2015 Nick Kellet & Jane Boyd
the grind
Law of
1
3
4
5
6
7
2
Commit for the long haul.
Think of your journey as a
marathon - not a sprint.
Everything takes work, by
making it a social journey;
you’ll have an army of people
who won’t let you fail.
• Law of No Overnight Successes
• Law of Doing the Hard Work
• Law of Pushing Through
• Law of Stuff Worth Doing Takes Time
• Law of It’s a Journey
Synonyms
Summary
https://list.ly/list/Yxc-law-of-the-grind
Copyright 2015 Nick Kellet & Jane Boyd
imperfect
Law of
Which is more fun?
The more you learn to
have fun with your
imperfections, to be
vulnerable & to be open
about your mistakes the
more enticing you
become.
Nothing & nobody is
perfect.
• Law of Messy is Okay
• Law of Done is Better Than Perfect
• Law of Dive in & Hit Publish
• Law of Approachability
• Law of Vulnerability
Synonyms
Summary
https://list.ly/list/Yxd-law-of-imperfect
Copyright 2015 Nick Kellet & Jane Boyd
#$
%
&
'
.
./
hybrid
transform
INPUT output
lists
slides
videos
infographics
podcasts
Text
snack media
Law of
Create content that can be
shared via multiple formats &
in small chunks.
Use multiple platforms to
create various types of content.
Pick the length & format to fit
the function/story.
• Law of Bite Size Content
• Law of Breaking Content Up
• Law of Repurposing
• Law of Transmedia
• Law of Hybrid Media
Synonyms
Summary
https://list.ly/list/Yxe-law-of-snack-media
Copyright 2015 Nick Kellet & Jane Boyd
the fishbowl
Law of
Every single person experiences
life through the lens of living in
multiple fish bowls.
Each fish bowl is a small
community with unique culture,
boundaries & norms.
We each experience every
fishbowl uniquely.
• Law of My World/Reality
• Law of My People / Lens / Lingo
• Law of Little Fish in Big Pond
• Law of Bubbles
• Law of Language & Context
Synonyms
Summary
Non Profit tech
ChurchSoccer moms
https://list.ly/list/Yxf-law-of-the-fishbowl
Copyright 2015 Nick Kellet & Jane Boyd
new extroverts
Law of the
Face to
Face
Social
Media
Low
High
Energy Reach
Introverts have figured out
how to use social media & the
various online platforms to
level the playing field with
extroverts.
An online presence can
outperform physical presence.
• Law of Expertise is My Persona
• Law of I am My Output
• Law of Big Content vs Big Presence
• Law of the Skilled Observer
• Law of Listening First
Synonyms
Summary
https://list.ly/list/Yxg-law-of-the-new-extroverts
Copyright 2015 Nick Kellet & Jane Boyd
gender
Law of
M W
Words account for 7% of all
meaning, & can easily be
misconstrued.
Gender differences amplify this
impact, as such gender is one
of the most under utilized
forms of segmentation &
persona profiling.
• Law of Gender Bias
• Law of Mars & Venus
• Law of Feelings
• Law of Metrics
• Law of Persona Marketing
Synonyms
Summary
https://list.ly/list/Yxh-law-of-gender
Copyright 2015 Nick Kellet & Jane Boyd
never done
Law of
TASKS
SOCIETY YOU
Nothing is ever done, not
completely.
This is an undeniable truth
because it’s a reality we all face
daily.
What things mean, the tasks we
complete & our own beliefs are
in a state of ever accelerating
flux.
• Law of the Living Dictionary
• Law of Burn out Syndrome
• Law of Always More / Undone
• Law of Guilty Workload
• Law of Excessive Demands
Synonyms
Summary
https://list.ly/list/Yxi-law-of-never-done
want to be part of
the book project?
1
2
3
4
Like / comment / follow on slideshare
Listen / join #lurkerchat
Contribute to synonym lists on Listly
Join the mailing list to get involved
Questions?
@boydjane
(LI)
EMAIL
@nickkellet
(LI)
Email
Tell us
your
story

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Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric self-service economy)

  • 1. Copyright 2015 Nick Kellet & Jane Boyd
  • 2. front cover Back cover Copyright 2015 Nick Kellet & Jane Boyd
  • 3. https://www.dropbox.com/s/51ccdxmn1myi5kc/Screenshot%202015-01-26%2019.12.46.png? dl=0 https://www.dropbox.com/s/51ccdxmn1myi5kc/Screenshot%202015-01-26%2019.12.46.png? dl=0 https://www.dropbox.com/s/51ccdxmn1myi5kc/Screenshot%202015-01-26%2019.12.46.png? dl=0 • book project by • Nick Kellet & Jane Boyd • 100’s of stories from brands & consumers (could be you) • sponsor partners • Built on a foundation of 24 Social laws in 3 sections • crowds + community • mindful Psychology • Emerging truths • supporting Media • Static content : Slideshare • Live Content : Listly • Images : Instagram • video : YouTube • Audio : Soundcloud & Audioboom summary: UnLurk me? Copyright 2015 Nick Kellet & Jane Boyd
  • 4. Copyright 2015 Nick Kellet & Jane Boyd SYNONYMS + ALTERNATIVES Unlurk Me includes 24 Social Laws. We’ve added synonyms for each law to help you quickly get the context. Alternatives are a great coping mechanism for fast changing culture. You can be part of developing new synonyms for each of the laws too! Click on the List.ly link to share your ideas. Lurking Synonyms: Lurk, Lurkers, Lurker, Silent Majority , Tire Kickers, Passive Consumers, Observers, The 90%, Browse, Gather, Observe, Learn
  • 6. Copyright 2015 Nick Kellet & Jane Boyd The Self-Service Economy has emerged as the web matures. The 1% Rule (1:9:90) explains how people participate in online communities. The Law of Majority puts community in context of the larger population to explain the key role of the silent majority (the 90%). creators contributors consumers find fringe Law of Majority • Law of Context • Law of the Silent Majority • Law of Self-Service • Law of Create, Curate, Consume • Law of Beyond 1:9:90 Synonyms Summary http://list.ly/list/Yx3-law-of-majority
  • 7. Copyright 2015 Nick Kellet & Jane Boyd YOUME A million third PERSONS Law of A Million Thirds Imagining there’s a 3rd person in every two person exchange is a great mental model to explain why being overheard is scalable. When you know everything you say is being overheard it changes how to speak, or it should. This is social selling. • Law of The Invisible Third • Law of Cocktail Party • Law of Social Inclusion • Law of Always Listening • Law of Never Alone Synonyms Summary http://list.ly/list/Yx4-law-of-a-million-thirds
  • 8. Copyright 2015 Nick Kellet & Jane Boyd HotWarm Not Hot Again? cooling off getting hotter Law of hot or not Life is a constant churn of what’s hot or not. The internet has accelerated the speed at which things come, go & return once more to favour. • Law of Come & Go • Law of the Revolving Door • Law of Goes Around, Comes Around • Law of Shiny Object Syndrome • Law of Cohorts Synonyms Summary http://list.ly/list/YxI-law-of-hot-or-not
  • 9. Copyright 2015 Nick Kellet & Jane Boyd community ENGAGEMENT Content Law of creation Creating anything of value takes three elements. • The idea (your content), • The people (the community of interested parties) • Their participation, visible or not (i.e. engagement). • Law of Original Content • Law of Your Art Matters • Law of Build Your Body of Work • Law of Less Curation • Law of Stand for Something Synonyms Summary http://list.ly/list/YxJ-law-of-creation
  • 10. Copyright 2015 Nick Kellet & Jane Boyd backchannel Law of the LOW impact HIGH Volume low volume HIGH IMPACT VS Back FRONT The backchannel is about a small number of high-impact non-public exchanges; ironic in a world of social visibility. The backchannel exists even if you don’t know about it. Learning to cultivate backchannel influence is key. • Law of Sidebar Conversations • Law of Hidden Influence • Law of Invisible Collaboration • Law of Old Boys Network • Law of Influencer Connections Synonyms Summary https://list.ly/list/YxK-law-of-the-backchannel
  • 11. Copyright 2015 Nick Kellet & Jane Boyd CreateCurate Alone Together FewInternal External 0% 100% 100% 0% ♥♥ " ♥♥ " many " " together Law of Today you can easily find others with shared passions, no niche is too small. Collaborating locally & globally is both possible & highly scalable. Consumers & brands can benefit from this tribal togetherness. • Law of Collaboration • Law of Tribes Scale • Law of Multiplication • Law of 100 People Like Me • Law of Many Hands / Light Work Synonyms Summary https://list.ly/list/YxL-law-of-together
  • 12. Copyright 2015 Nick Kellet & Jane Boyd REAL WORK BUSY WORK Private public (Your CONtENT) Curated (work of others) anonymous Secrecy Law of self + It’s easy to begin by working anonymously or privately or by sharing the work of others. The real real value comes from publicly creating & sharing your own original work. • Law of Self-Service / Anonymity • Law of Self-Discovery • Law of Fake Research Identities • Laws of Personal Preferences • Law of Self Projection Synonyms Summary https://list.ly/list/YxN-law-of-self-plus-secrecy
  • 13. Copyright 2015 Nick Kellet & Jane Boyd TIME CONTRIBUTORSRISK OF FAILURE Time creating Intrigue Thriving Law of Ideas thrive when people get involved. People want to belong & share ownership of their ideas / beliefs. The risk of failure goes down as the number of contributors go up. • Law of Natural Momentum • Law of Me to We • Law of Shared Vision • Law of Community / Belonging • Law of Living Content Synonyms Summary https://list.ly/list/YxP-law-of-thriving
  • 15. Copyright 2015 Nick Kellet & Jane Boyd Soft Signals Law ofSIGNALS accrue S1 T1 IMPACTs DECAY TN S1 S2 S2 S3 S3 S4 S5 There’s many digital platforms to send / receive soft signals. Getting noticed & noticing others is a gentle art. It can take many touches to trigger action. Because we forget & leak, we need constant reaffirmation. • Law of Getting Noticed • Law of Cross Platform Comms • Law of Gentle Touches • Law of Dispersed Dialog • Law of Matching Learning Styles Synonyms Summary https://list.ly/list/YxQ-law-of-soft-signals
  • 16. Copyright 2015 Nick Kellet & Jane Boyd SMALL BIG MANYTIMES/ MANYPEOPLE ONETIME/ ONEPERSON culture communitysize culture Law of Every cultural norm began when one person dared to be the change …. then others copied. Culture for small & large groups operate on a continuum of scale & influence. Humans mirror the good, the bad & the ugly. • Law of Crowd Think • Law of Crowdsourced Behaviour • Law of Mirroring/Herding/Sheep • Law of Cultural Norms • Law of Lets Copy Them Synonyms Summary https://list.ly/list/YxS-law-of-culture
  • 17. Copyright 2015 Nick Kellet & Jane Boyd learning Law of expert novice 2 3 6 7 4 5 1 We’ve shifted from learning alone to learning together & from learning whole topics to learning what we need to get by. Stepwise, “search first” learning is a survival mechanism for coping with information excess. • Law of Bit by Bit • Law of Accumulated Knowledge • Law of Layered Learning • Law of Self-Serve Education • Law of Minimal Learning Synonyms Summary https://list.ly/list/YxT-law-of-learning
  • 18. Copyright 2015 Nick Kellet & Jane Boyd numbered lists Law of # $ % & ' %Posts including %blogsUsing 98% 30% 81% 20% 80% 15% 30% 5%40% 3% Numbered lists equate to 30% of digital media. Lists are shareable, snacks & how we learn. People are willing to contribute, hence lists build community. • Law of Listicles • Law of Resources, Tricks & Hacks • Law of the Best /Top / Worst ... • Law of Bite Size Content • Law of Skimmable Media Synonyms Summary https://list.ly/list/YxU-law-of-numbered-lists
  • 19. Copyright 2015 Nick Kellet & Jane Boyd exchange Law of minimal ( ( ( ( e1 ( ( ( ( e2 e3 e5 e6 e7 e8 e4 Say just enough, but not too much. Be helpful, but don’t overload people. Keep the dialogue alive. Multiple minimal exchanges allow you to slowly build real relationships. • Law of Keeping Conversation Alive • Law of Taking Turns • Law of Back & Forth • Law of Ping Pong Dialogue • Law of Reciprocal Conversation Synonyms Summary https://list.ly/list/YxX-law-of-minimal-exchange
  • 20. Copyright 2015 Nick Kellet & Jane Boyd Adding Value Law of ( (B1 p1VALUE Always leave room for others to add value. You are more attractive when you leave the door open for community contribution one person at a time. Don’t be too smart, be accessible. • Law of Utility • Law of Contribution • Law of Matching • Law of Equality • Law of Leaving Room for Others Synonyms Summary https://list.ly/list/YxY-law-of-adding-value
  • 21. Copyright 2015 Nick Kellet & Jane Boyd Made Asks Law of Ready s ML XL XXL We suck at asking for & accepting help. Prepare a number of “pre-sized asks” so you can leverage your network. Ready made ask help you get more from people’s support and you’re more likely to find people offering support. • Law of Accepting Help • Law of Matching • Law of Saying Thanks • Law of Knowing What You Need • Law of Helping & Being Helped • Law of Want to Help? Here’s How Synonyms Summary https://list.ly/list/YxZ-law-of-ready-made-asks
  • 22. Copyright 2015 Nick Kellet & Jane Boyd discovery Law of social ) * +$ , % & # - Social exchanges, connections & people influence individual discovery & search. How we find stuff is less dependent on Google than we believe. • Law of How we Search • Law of Human Curation • Law of Getting Found • Law of Fighting the Gamed Results • Law of Psychology Trumps Tech Synonyms Summary https://list.ly/list/Yxa-law-of-social-discovery
  • 24. Copyright 2015 Nick Kellet & Jane Boyd self doubt Law of creative output Self doubt Low High Your inner critic obstructs your creative output, your ability to show up & how you participate. Push through self doubt & your creativity & contribution increases. Build your creative muscle & learn to be vulnerable. • Law of Not Worthy • Law of Out of My Depth • Law of Can’t Start • Law of Excuses • Law of Smarter Than Me Synonyms Summary https://list.ly/list/Yxb-law-of-self-doubt
  • 25. Copyright 2015 Nick Kellet & Jane Boyd the grind Law of 1 3 4 5 6 7 2 Commit for the long haul. Think of your journey as a marathon - not a sprint. Everything takes work, by making it a social journey; you’ll have an army of people who won’t let you fail. • Law of No Overnight Successes • Law of Doing the Hard Work • Law of Pushing Through • Law of Stuff Worth Doing Takes Time • Law of It’s a Journey Synonyms Summary https://list.ly/list/Yxc-law-of-the-grind
  • 26. Copyright 2015 Nick Kellet & Jane Boyd imperfect Law of Which is more fun? The more you learn to have fun with your imperfections, to be vulnerable & to be open about your mistakes the more enticing you become. Nothing & nobody is perfect. • Law of Messy is Okay • Law of Done is Better Than Perfect • Law of Dive in & Hit Publish • Law of Approachability • Law of Vulnerability Synonyms Summary https://list.ly/list/Yxd-law-of-imperfect
  • 27. Copyright 2015 Nick Kellet & Jane Boyd #$ % & ' . ./ hybrid transform INPUT output lists slides videos infographics podcasts Text snack media Law of Create content that can be shared via multiple formats & in small chunks. Use multiple platforms to create various types of content. Pick the length & format to fit the function/story. • Law of Bite Size Content • Law of Breaking Content Up • Law of Repurposing • Law of Transmedia • Law of Hybrid Media Synonyms Summary https://list.ly/list/Yxe-law-of-snack-media
  • 28. Copyright 2015 Nick Kellet & Jane Boyd the fishbowl Law of Every single person experiences life through the lens of living in multiple fish bowls. Each fish bowl is a small community with unique culture, boundaries & norms. We each experience every fishbowl uniquely. • Law of My World/Reality • Law of My People / Lens / Lingo • Law of Little Fish in Big Pond • Law of Bubbles • Law of Language & Context Synonyms Summary Non Profit tech ChurchSoccer moms https://list.ly/list/Yxf-law-of-the-fishbowl
  • 29. Copyright 2015 Nick Kellet & Jane Boyd new extroverts Law of the Face to Face Social Media Low High Energy Reach Introverts have figured out how to use social media & the various online platforms to level the playing field with extroverts. An online presence can outperform physical presence. • Law of Expertise is My Persona • Law of I am My Output • Law of Big Content vs Big Presence • Law of the Skilled Observer • Law of Listening First Synonyms Summary https://list.ly/list/Yxg-law-of-the-new-extroverts
  • 30. Copyright 2015 Nick Kellet & Jane Boyd gender Law of M W Words account for 7% of all meaning, & can easily be misconstrued. Gender differences amplify this impact, as such gender is one of the most under utilized forms of segmentation & persona profiling. • Law of Gender Bias • Law of Mars & Venus • Law of Feelings • Law of Metrics • Law of Persona Marketing Synonyms Summary https://list.ly/list/Yxh-law-of-gender
  • 31. Copyright 2015 Nick Kellet & Jane Boyd never done Law of TASKS SOCIETY YOU Nothing is ever done, not completely. This is an undeniable truth because it’s a reality we all face daily. What things mean, the tasks we complete & our own beliefs are in a state of ever accelerating flux. • Law of the Living Dictionary • Law of Burn out Syndrome • Law of Always More / Undone • Law of Guilty Workload • Law of Excessive Demands Synonyms Summary https://list.ly/list/Yxi-law-of-never-done
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