1. PEOPLE LISTS
Why you
need
them

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4 questions to think
creatively about
people lists
1st 4
2nd 6 answers on why
LiSTS create social
engagement
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3rd 6 Simple steps to
create socially
compelling lists

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why do People lists
START CONVERSATIONS?
• People lists TRIGGER questions
• Who do you know?
• Who’s new (to me)?
• Who’s the author?
• We LOVE to be on a list
• People lists give a sense of belonging
• Being on the list is what matters
• People lists are never complete
• Who’s missing? Can you suggest?
• Lists help you discover more like people
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What people lists
should you create?
• Pick a Niche
!
!
!
!
!
!
• Pick a Shared Interest
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• Bloggers
• Influencers
• Analysts
• Journalists
• Customer
• Prospects
• Consultants
• Authors
• Employees
• Alumni
• Locals
• Experts
• Gurus
• Officials
• Peers
• Advisors
• Investors
• Educators
• Professionals
• Moms
• Musicians
• Actors
• Artists
• Volunteers
• etc
• Special skills
• Shared Experiences
• Exceptional achievement
• Omission/ Exclusion
• An opinion/quote
• A social / generational /
gender/ ethnic profile
• A Mindset eg Early/Late
Adopters
• Membership of a group
or community
• Attendees
• Speakers

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Here’s 5 madlibs style inspirations
!
1. Top 20 Experts in <key skill> in <region>
2. 10 Best <ROLE> in Big Data in America
3. 50 Smartest <niche> Experts in Europe
4. 17 Well Known Authors who <funky thing>
5. 10 Wearable Tech <role> in New York
!
Madlibs are great to think creatively
• Niches, shared interests & location can
be combined in many ways
• Lists are an inexhaustible content source
CAN MADLIBS HELP?3

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How about some
Listly EXAMPLES?
• Growth Hackers on Twitter
• http://list.ly/list/EKD
• Top Public Speakers in Marketing
• http://list.ly/list/7wZ
• Women who Tech
• http://list.ly/list/BQ3
• Doctors on Twitter
• http://list.ly/list/4V1
• Gamification Experts
• http://list.ly/list/Ef2
• Top Doers in Northeast Ohio
• http://list.ly/list/nj`
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Explore how others have promoted,
shared & embedded their Listly lists

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Why LISTs?
1. People love lists to organize life &
consume knowledge
• 57% of posts include lists
• vs 14% for video & 3% for slides
2. People love lists that resonate
• Lists make an emotional connection
3. Numbered list posts are read & shared
more than other content
• Lists are made because they get
results
• We are eternally curious
4. Lists offer the reader an unspoken
contract
• Skimmable
• Random reward (not all list are
great)
• Prove you are smart (knew that)
• Make you smarter (that’s new to me)
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Why SOCIAL Lists?
• We live in an age of social participation
and UGC (User Generated Content)
• We expect to comment, contribute, &
like web content
• Social content earns more trust
• People want to have a voice
• To share opinions/ ideas & to re-share
other people’s content
• We are what we consume & create
• Social Participation is the norm
• That’s why HTML lists don’t work & that’s
the problem/opportunity Listly addresses
• Humans are natural collaborators
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How DO LISTLY LISYS
compare to HTML LISTS?
• HTML LISTS
• Static content
• Fixed layout
• Content begins to
decay post
publish (list rot)
• Hard to format
• Can’t be reused
without copying
!
!
• LISTLY LISTS
• Lets people help
• Lists evolves
slowly over time
• Easy to format,
embed/ reuse
• Easy to rank,
crowdsource,
curate & share
• Responsive
content
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It’s not a fair fight. There are many tech,
social and SEO reasons why Listly lists win

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How can we collaborate
to make great lists?
• People are Natural Collaborators
• We form tribes & alliances on & offline
• We collaborate to break through the noise
• With other brands
• With bloggers
• With consumers
• With friends, family & communities
• With strangers
• Lists help you find your people (& them
you)
• We have more connections that we think
• Lists help is find shared connections
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Why do lists need to
be EMBEDDABLE?
• Upload & Embed
• YouTube &
Slideshare have
taught us value of
embedded
content
• Content Networks
• Make content
easy to share &
share
• Listly is simply a
content network
for lists
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How do you create a
compelling people list?
1. Decide on your list title/criteria
• Pick your topic, niche & location/scope for your list
• Pick a time period.
• Plan to refresh / reward your list each year
2. Consider Creating an Award (Visuals matter)
• Brand your list - Give your list status
3. Seek out partners/collaborators
• Who else will share & embed your list
4. Create & manage your list on Listly
• Research Your List - Who Deserves to be on it?
• Don’t just pick obvious people - seek our rising stars
• Embed & Share Your List
5. Let people know they are on the list
• Ask people on the list to embed and share
6. Let people know you are seeking suggestions
• Celebrate additions. Keep promoting your list
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13. Click HERE to start making LISTs
Need HELP? Click below
Getting Started
with Listly