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The Public Opinion Landscape - Energy and the Environment

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Five years after the BP oil spill, GPG takes a look at publicly-released polls on a wide range of key energy and environment issues.

Published in: News & Politics
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The Public Opinion Landscape - Energy and the Environment

  1. 1. A p r i l 2 0 1 5 ! Public Opinion Landscape: Energy and the Environment
  2. 2. PAGE 2 TA B L E O F C O N T E N T S Slide! Current Landscape! 3! Energy Policy & Political Perceptions! 11! Energy Sources! 23! Digital Snapshot! 30!
  3. 3. C u r r e n t L a n d s c a p e !
  4. 4. Source: Gallup Poll, March 5-8, 2015 PAGE 4 AMERICAN VIEWS O N T HE Q UALI TY O F ENVI R ONM ENT REM AIN C O N S I S T E N T O V E R PA S T 5 Y E A R S Right now, do you think the quality of the environment in the country as a whole is getting better or getting worse?! Getting worse Getting better Note: “Same” and “no opinion” results not shown 57% 54% 57% 58% 63% 67% 67% 68% 51% 48% 48% 49% 49% 50% 51% 36% 40% 33% 34% 29% 25% 25% 26% 41% 41% 42% 42% 41% 42% 41% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
  5. 5. Source: Pew Research Center: August 15-25, 2014 PAGE 5 MOST AMERIC ANS SAY THERE I S EVI DENCE OF TEMP ERATURE C H A N G E O V E R PA S T D E C A D E S Note: “DK/ref” results not shown From what you’ve read and heard, is there solid evidence that the average temperature on earth has been getting warmer over the past decades, or not? [If yes, why?]! 33% 32% 34% 28% 26% 27% 26% 35% 25% 36% 34% 36% 38% 42% 42% 44% 40% 46% 16% 18% 18% 18% 19% 23% 18% 18% 22% Sept  2009   Oct  2010   Feb  2011   Nov  2011   Oct  2012   Mar  2013   Oct  2013   Mar  2014   Aug  2014   Yes - Mostly because of natural patterns in the earth's environment Yes - Mostly because of human activity such as burning fossil fuels No
  6. 6. PAGE 6 MAJORITY OF AMERI CANS THI NK THAT G LO BAL WARM ING IS H A P P E N I N G ; E X A G G E R AT I N G R I S K S I S M O S T U S E D A R G U M E N T AGAINST IT Yes 56% No 20% Not Sure 23% Refused 1% 7% 29% 38% 42% 58% I could be conviced global warming is happening Global warming is not caused by human activity Global warming is a hoax I don't find the scientific evidence convincing Some people and the press are exaggerating the risks of global warming Do you think that global warming is happening, or do you think global warming is not happening?! Please indicate which statements describe your opinion(s) about global warming – even if it is not exactly right. You may choose more than one.! Source: Associated Press-NORC Center for Public Affairs Research Poll, November 19 – December 1, 2014
  7. 7. Source: CBS News Polls: February 6-10, 2013; February 19-23, 2014; September 10-14, 2014, PAGE 7 AND MAJORITY OF AMERI CANS NO W BELI EVE GL OB AL WARM ING IS CAUSED BY HUMAN ACTIVITY Human activity 54% Natural patterns 31% Global warming does not exist 10% Caused by both 3% Don't know what causes it 2% Sept  -­‐  2014  Which statement comes closest to your view about global warming? ! 1. Global warming is caused mostly by human activity such as burning fossil fuels. ! 2. Global warming is caused mostly by natural patterns in the earth's environment. ! 3. Global warming does not exist.! Human activity 45% Natural patterns 34% Global warming does not exist 14% Caused by both 3% Don't know what causes it 4% Feb  -­‐  2014   Human activity 49% Natural patterns 31% Global warming does not exist 10% Caused by both 6% Don't know what causes it 4% Feb  -­‐  2013  
  8. 8. Source: Gallup Poll, March 5-8, 2015 PAGE 8 MOST AMERIC ANS SAY THEY W O RRY A G REAT DEAL OR A FAIR AMOUN T ABOUT GLO BAL WARM I NG 58% 51% 62% 65% 66% 60% 52% 51% 55% 58% 56% 55% 40% 47% 36% 34% 33% 40% 48% 48% 45% 43% 43% 45% 2003 2004 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 I’m going to read you a list of environmental problems. As I read each one, please tell me if you personally worry about this problem a great deal, a fair amount, only a little, or not at all. First, how much do you worry about [global warming]?! Worry a great deal/a fair amount Only a little/not at all
  9. 9. Source: Gallup Poll, March 5-8, 2015 PAGE 9 YET AMERICANS AR E M OR E LI KELY TO SAY THE SERIOUS NES S OF GLOBAL WARMING IS EXAGGERATED; ALTHOUGH INCREASING N U M B E R S S AY U N D E R E S T I M AT E D 31% 33% 38% 31% 30% 33% 35% 41% 48% 43% 42% 41% 42% 42% 32% 29% 25% 29% 28% 29% 33%29% 24% 26% 24% 24% 23% 21% 32% 33% 33% 35% 38% 35% 29% 28% 25% 29% 31% 33% 33% 35% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Thinking about what is said in the news, in your view is the seriousness of global warming – [generally exaggerated, generally correct, or is it generally underestimated]?! Note: “DK/ref” results not shown Exaggerated Underestimated Correct
  10. 10. Source: Gallup Poll, March 5-8, 2015 PAGE 10 AND LARGE MAJORI TY CONTI NUE TO DO UBT G LO BAL WARM ING WILL SERIOUSLY IMPACT THEIR WAY OF LIFE 65% 62% 58% 60% 67% 61% 64% 64% 62% 33% 35% 40% 38% 32% 38% 34% 36% 37% 2002 2006 2008 2009 2010 2012 2013 2014 2015 Note: “No opinion” results not shown Do you think that global warming will pose a serious threat to you or your way of life in your lifetime?! No Yes
  11. 11. E n e r g y P o l i c y & P o l i t i c a l P e r c e p t i o n s !
  12. 12. PAGE 12 AMERICANS THINK T HAT PRO TECTI NG THE ENV IRONM ENT WIL L IMPROVE ECONOMIC GROWTH 15% 22% 60% Reduce economic growth and cost jobs Have no impact on economic growth or jobs Improve economic growth and provide new jobs Please indicate which one of these statements comes closest to your own views – even if its not exactly right. In the long run, protecting the environment will…! Source: Associated Press-NORC Center for Public Affairs Research Poll, November 19 – December 1, 2014
  13. 13. Source: Gallup Poll, March 5 – 8, 2015 PAGE 13 AMERICANS N OW ALSO SAY ENVI RO NM ENTAL PRO T ECT ION SHOULD BE GIVEN PRIO RITY O VER ENERG Y DEVELOP ME NT 36% 40% 40% 44% 39% 42% 34% 41% 46% 50% 39% 50% 47% 46% 40% 39% 52% 52% 49% 48% 52% 49% 58% 50% 47% 43% 55% 41% 44% 45% 51% 49% 2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2010   2011   2012   2013   2014   2015   With which one of these statements about the environment and energy production do you most agree – [ROTATED: protection of the environment should be given priority, even at the risk of limiting the amount of energy supplies – such as oil, gas, and coal – which the United States produces (or) development of U.S. energy supplies – such as oil, gas, and coal – should be given priority, even if the environment suffers to some extent]?! Note: Equal priority and No opinion results not shown Environmental protection Energy development
  14. 14. PAGE 14 ENERGY/ENVIRONM ENT ISSUES NO T CO NSI DERED AS TOP PRIORITIES AS MUCH AS O THER I SSUES % Top Priority 2013 2014 2015 % Top Priority 2013 2014 2015 1 Defending the country from future terrorist attacks 71% 73% 76% 13 Protecting the Environment 52% 49% 51% 2 Strengthening the nation’s economy 86% 80% 75% 14 Addressing race relations in this country - - 49% 3 Improving the job situation 79% 74% 67% 15 Dealing with the moral breakdown of the country 40% 39% 48% 4 Improving the educational system 70% 69% 67% 16 Reforming the nation’s tax system 52% 55% 48% 5 Taking steps to make the Social Security system financially sound 70% 66% 66% 17 Dealing with the nation’s energy problem 45% 45% 46% 6 Reducing the budget deficit 72% 63% 64% 18 Reducing the influence of lobbyists and special interest groups in D.C. 44% 42% 43% 7 Reducing healthcare costs 63% 59% 64% 19 Improving the country’s roads, bridges, and public transportation systems 30% 39% 42% 8 Taking steps to make the Medicare system financially sound 65% 61% 61% 20 Dealing with the role of money in politics - - 42% 9 Reducing crime 55% 55% 57% 21 Supporting scientific research - - 41% 10 Dealing with the problems of poor and needy people 57% 49% 55% 22 Dealing with global warming 28% 29% 38% 11 Strengthening the U.S. military 41% 43% 52% 23 Dealing with global climate change - - 34% 12 Dealing with the issue of immigration - 40% 52% 24 Dealing with global trade issues 31% 28% 30% I’d like to ask you about priorities for President Obama and Congress this year. As I read from a list, tell me if you think each should be a top priority, important but lower priority, not too important or it should not be done. ! Source: Pew Research Center, January 7-11, 2015
  15. 15. Source: Pew Research Center, January 7-11, 2015 PAGE 15 H A L F O F A M E R I C A N S F E E L P R O T E C T I N G T H E E N V I R O N M E N T SHOULD BE A TOP PRI ORI TY; RECENT I NCREA SE IN DE AL ING WITH GLOBAL WARMING AS A TOP PRIORITY Note: “DK/ref” results not shown I’d like to ask you about priorities for President Obama and Congress this year. As I read from a list, tell me if you think each should be a top priority, important but lower priority, not too important or it should not be done. ! 30% 28% 26% 25% 28% 29% 38% 60% 49% 50% 52% 45% 45% 46%41% 44% 40% 43% 52% 49% 51% 2009 2010 2011 2012 2013 2014 2015 % Top Priority [Energy/Environment Issues Only] Protecting the environment Dealing with the nation’s energy problem Dealing with Global Warming
  16. 16. Source: Gallup Poll, March 5 – 8, 2015 PAGE 16 N E A R LY H A L F C O N T I N U E TO T H I N K T H E G O V E R N M E N T I S D O I N G TO O L I T T L E TO P R O T E C T T H E E N V I R O N M E N T 7% 5% 5% 4% 15% 16% 17% 16% 17% 16% 51% 55% 58% 62% 46% 49% 51% 47% 48% 48% 37% 37% 34% 33% 35% 33% 30% 35% 34% 34% 2003 2004 2005 2006 2010 2011 2012 2013 2014 2015 Too little About the right amount Too much Do you think the U.S. government is doing too much, too little, or about the right amount in terms of protecting the environment?! Note: “No opinion” results not shown President Obama took office in 2008
  17. 17. Source: Pew Research Center Poll, Dec. 3-7, 2014 PAGE 17 EIGHT IN TEN AMERI CANS SUPPO RT REQ UI RI NG B ET TE R FUE L EFFICIENCY; LESS SUPPO RT FO R O THER PO LI CIES 41% 56% 58% 81% 53% 40% 37% 15% Promoting increased use of nuclear power Allowing more offshore oil and gas drilling Allowing more mining and drilling on federal land Requiring better fuel efficency for cars and trucks Favor Oppose Note: Don’t know response not shown As I read some possible government policies to address America’s energy supply, tell me whether you would favor or oppose each. First, would you favor or oppose the government…?!
  18. 18. PAGE 18 H O W E V E R , A M A J O R I T Y F E E L S T H AT S A F E T Y I S T H E R E S P O N S I B I L I T Y O F C O R P O R AT I O N S 35% 62% It is the responsibility of government to make sure that energy companies keep consumers and workers safe while conducting their business It is the responsibility of energy companies to make sure that consumers and workers are safe, regardless of what government regulations exist And when it comes to safety around energy sources, which comes closer to your opinion – even if neither is exactly right:! Source: Associated Press-NORC Center for Public Affairs Research Poll, November 19 – December 1, 2014
  19. 19. PAGE 19 AMERICANS C ONTINUE TO SEE O BAM A BETTER O N PROT ECT ING THE ENVIRONMENT THAN IMPROVING ENERGY POLICY Do you think Barack Obama is doing a good job or a poor job in handling each of the following issues as president? [% good job]! Protecting the nation’s environment Improving the nation’s energy policy Note: No opinion results not shown 79% 52% 55% 56% 55% 51% 52% 72% 43% 41% 42% 46% 42% 39% 2009 2010 2011 2012 2013 2014 2015 Source: Gallup Poll, March 5-8, 2015
  20. 20. PAGE 20 H A L F O F A M E R I C A N S FAV O R U . S . PA RT I C I PAT I O N I N T H E D E V E L O P M E N T O F A N I N T E R N AT I O N A L T R E AT Y A D D R E S S I N G GLOBAL WARMING Do you favor, oppose or neither favor nor oppose U.S. participation in the development of a new international treaty to address global warming?! Favor 50% Oppose 23% Don't lean either way 27% Source: Associated Press-NORC Center for Public Affairs Research Poll, November 19 – December 1, 2014
  21. 21. Source: Associated Press-NORC Center for Public Affairs Research Poll, November 19 – December 1, 2014 PAGE 21 AMERICANS D IVIDE D O N H O W PRESI DENT O B AM A S HOUL D H A N D L E A N I N T E R N AT I O N A L A G R E E M E N T A D D R E S S I N G G L O B A L WA R M I N G 37% 36% 22% President Obama should negotiate and act on a new international agreement to address global warming even if it will not be approved by the U.S. Senate President Obama should only negotiate a new international agreement to address global warming if it will be approved by the U.S. Senate President Obama should not pursue a new international agreement to address global warming Note: Refused not shown. Which of the following comes closer to your opinion about how President Obama should handle negotiations for developing a new international agreement to address global warming?!
  22. 22. PAGE 22 H O W E V E R , S I X I N T E N A M E R I C A N S T H I N K T H E U . S . SHOULD BE A L E A D E R O N G L O B A L WA R M I N G Which of the following comes closer to your opinion?! 16% 18% 61% The United States should not take action on global warming, regardless of what other countries do The United States should avoid taking action on global warming unless other countries take action too The United States should be a leader on global warming, even if it means taking action when other countries do not Source: Associated Press-NORC Center for Public Affairs Research Poll, November 19 – December 1, 2014 Note: Refused not shown
  23. 23. E n e r g y S o u r c e s !
  24. 24. Source: Pew Research Center Poll, Dec. 3-7, 2014 PAGE 24 A M A J O R I T Y O F A M E R I C A N S B E L I E V E T H E U . S . I S P R O D U C I N G MORE ENERGY Increasing 54%About the same 27% Decreasing 10% Don't Know 9% From what you’ve read and heard, has the amount of energy produced in the United States been increasing, decreasing, or staying about the same in recent years?!
  25. 25. Source: Pew Research Center Poll, Dec. 3-7, 2014 PAGE 25 A M A J O R I T Y O F A M E R I C A N S B E L I E V E T H AT T H E U . S . N E E D S TO FOCUS ON DEVELOPING ALTERNATIVE SOURCES OF ENERGY 63% 47% 65% 60% 29% 39% 28% 30% 2011 2012 2013 2014 Developing alternative sources such as wind, solar and hydrogen technology Expanding exploration and production of oil, coal and natural gas Right now, which ONE of the following do you think should be the more important priority for addressing America’s energy supply?!
  26. 26. Source: Gallup Poll, March 5-8 2015 PAGE 26 MORE AMERICANS W OUL D LI KE I NCREASED EM PHA SIS ON SOLAR, FEWER WO ULD LI KE TO SEE M O RE E MPHASIS ON N AT U R A L G A S A N D O I L 76% 71% 65% 46% 37% 31% 79% 70% 55% 41% 35% 28% Solar power Wind Natural gas Oil Nuclear power Coal % More Emphasis 2013 2015 Do you think that as a country, the United States should put more emphasis, less emphasis or about the same emphasis as it does now on producing domestic energy from each of the following sources?! +3   -­‐1   -­‐10   -­‐5   -­‐2   -­‐3  
  27. 27. PAGE 27 AMERICANS WORRY M O ST ABO UT RI SKS TO THE ENVIRONME NT FROM NUCLEAR, COAL AND OIL 3% 3% 3% 3% 2% 3% 3% 3% 25% 29% 27% 43% 56% 61% 69% 67%36% 37% 39% 37% 28% 26% 20% 22% 36% 31% 30% 17% 14% 10% 9% 9% Nuclear Coal Oil Natural Gas Water (dams, tidal power) Geothermal (capturing natural heat emitted by the earth) Solar Wind Very/Extremely  concerned   Moderately  concerned   Not  too/Not  at  all  concerned   Refused   Source: AP/NORC, Nov. 20 – Dec. 1, 2014 How concerned are you about the risks posed to the environment by each of the following energy sources?!
  28. 28. Source: The Harris Poll, Oct. 15-20, 2014 PAGE 28 AMERICANS BELIEVE THAT SO LAR ENERG Y WI LL M AK E A MA JOR C O N T R I B U T I O N I N T H E L O N G T E R M Major 31% Minor 53% Hardly Any 16% Next 2 to 5 years Major 57% Minor 35% Hardly Any 8% Next 15 to 20 Years +26 in those who think Solar Energy will make a major contribution Thinking ahead to the next two to five years, do you feel that solar energy will make a major contribution in meeting our energy needs, a minor contribution, or hardly any contribution at all?! What about in the next 15 to 20 years? Do you think that solar energy will make a major contribution, a minor contribution, or hardly any contribution at all in meeting our energy needs?!
  29. 29. Source: Pew Research Center, November 6-9, 2014 PAGE 29 AMERICANS’ OPINIO N O F FRACKING DEPENDS ON THE WAY YOU ASK THE QUESTION Do you support or oppose increased use of fracking, a drilling method that uses high- pressure water and chemicals to extract oil and natural gas from underground rock formations?! 41% 47% 12% Favor Oppose Don't Know 40% 40% 19% Favor Oppose No Opinion Do you favor or oppose hydraulic fracturing or “fracking” as a means of increasing the production of natural gas and oil in the U.S.?! Source: Gallup Poll, March 5-8, 2015 30% 26% 19% 24% Favor Oppose Neutral Not sure Do you favor or oppose the increased use of fracking to extract oil and natural gas from underground rock formations?! Source: YouGov, March 20-23, 2015
  30. 30. G P G D i g i t a l S n a p s h o t !
  31. 31. C L I M AT E C H A N G E , T H E N O RT H E A S T W I N T E R S TO R M A N D T H E C A L I F O R N I A D R O U G H T In order to get a better understanding of some of the prominent online conversations around Energy and Environment, GPG conducted an analysis of the online conversation from January 1 to March 31, 2015, that examined mentions of climate change in relation to the northeast winter storms and the California drought situation.! •  GPG used online media analysis tools to capture media results from the full spectrum of digital and social media sources including:! •  Online News •  Forums •  Blogs •  Social Media (Twitter, Facebook, Instagram, Google+, Tumblr, etc.) •  GPG then conducted both quantitative and qualitative analysis of the data to derive the following insights.!
  32. 32. PAGE 32 JANUARY TO MARC H, CALI FO RNI A DRO UG HT RECE IVE D MORE C O V E R A G E C O N N E C T E D TO C L I M AT E C H A N G E T H A N T H E N O RT H E A S T W I N T E R S TO R M S California Drought 67% Northeast Winter Storms 33% Comparing Volume of Online Results GPG Original Digital Research POTENTIAL DRIVERS BEHIND VOLUME DIFFERENCE •  The northeast winter storms were individual occurrences, whereas the California drought is ongoing. •  Much of the discussion and coverage of both topics stemmed from online news that covered scientific articles. There were more mentions of scientific articles concerning the California drought that there were about the Northeast winter storms. •  69% of mentions about scientific proof discussed the California Drought situation, while 31% of them focused on the Northeast winter storms. •  This may be because the California drought has been going on for a number of years, giving scientists more time to study potential causes, whereas the Northeast winter storms’ duration was much shorter.
  33. 33. PAGE 33 VOLUME PEAKS FO R CAL IF O RNI A DRO UG HT A ND NORTHE AS T WINTER STORMS 0 200 400 600 800 1000 1200 1400 1600 1800 2000 1/1/15 1/3/15 1/5/15 1/7/15 1/9/15 1/11/15 1/13/15 1/15/15 1/17/15 1/19/15 1/21/15 1/23/15 1/25/15 1/27/15 1/29/15 1/31/15 2/2/15 2/4/15 2/6/15 2/8/15 2/10/15 2/12/15 2/14/15 2/16/15 2/18/15 2/20/15 2/22/15 2/24/15 2/26/15 2/28/15 3/2/15 3/4/15 3/6/15 3/8/15 3/10/15 3/12/15 3/14/15 3/16/15 3/18/15 3/20/15 3/22/15 3/24/15 3/26/15 3/28/15 3/30/15 California Drought Northeast Winterstorm Imminent $1 billion water spending plan to be signed by Governor Brown to combat effects of climate change in California; Many fear water rationing.! Stanford research study concludes that human driven global warming is behind the increasingly frequent and severe droughts – including the current drought in California. It predicts that the droughts will only get worse.! Discussion of President Obama’s State of the Union Address – he associates climate change with record temperatures and droughts throughout the country and in California.! Historic blizzard “Juno” hits the Northeast. Bill Nye “The Science Guy” says the storms are caused by climate change. In interviews Al Sharpton and Governor Cuomo also blame the storms on climate change.! GPG Original Digital Research Mentions
  34. 34. PAGE 34 C O N V E R S AT I O N O F B O T H D R O U G H T A N D S TO R M S D R I V E N B Y SCIENTIFIC STUDIES SUMM ARI ZED I N O NLI NE NEWS 34% 29% 17% 11% 6% 19% 29% 25% 15% 8% Twitter News Blog Facebook Forums California Drought Northeast Winterstorm Most conversation (63%) around the California drought situation was on news and Twitter. Tweets were comprised mainly of links to previously published studies or news articles. Most conversation (54%) around the Northeast winter storms was on news and blogs. Blog posts summarized news articles and linked to scientific studies. TOP 3 ARTICLES DRIVING CONVERSATION FOR THIS TIME PERIOD California drought: •  Anthropogenic Warming Has Increased Drought Risk in California (National Academy of Sciences, 3/2/2015) •  NASA responds to California’s evolving drought, (NASA, 2/25/2014) •  Causes and Predictability of the 2011 – 2014 California Drought, (Climate Program Office, 12/2014) Northeast Winter storms: •  The Climate Science Behind New England’s Historic Blizzard (Climate Progress, 1/26/2015) •  Blizzard 2015: What Went Wrong With the Forecasting (WSJ, 1/27/2015) •  Blizzard of Nor’Easters No Surprise, Thanks to Climate Change (National Geographic, 1/26/2015) GPG Original Digital Research
  35. 35. PAGE 35 C A L I F O R N I A D R O U G H T C O N V E R S AT I O N L E A N S N E G AT I V E ; H I G H L I G H T E D B Y F O C U S O N G R O U P S F R O M E A C H E X T R E M E Neutral 90% Negative 9% Positive 2% Online Sentiment - California Drought Negative, 72% Sentiment Breakdown Negative 84% Positive 16% Negative Results •  Discussion surrounding the extensive negative effects that the drought, and therefore climate change, have had on California communities. •  Negative comments directed at “climate change deniers” and “fear-mongering eco-groups” from various sides of the debate. •  Articles decrying the lack of immediate response to the drought in California and to climate change more broadly. Positive Results •  Positive reactions to fundraisers and other events conducted to raise awareness and money for climate change. •  Encouragement for those who are attempting to save water, and engaging in other means to lessen personal impact that contributes to climate change. GPG Original Digital Research
  36. 36. PAGE 36 N O RT H E A S T W I N T E R S TO R M S S I M I L A R C O N V E R S AT I O N ; D O M I N AT E D B Y C R I T I C I S M O F C L I M AT E C H A N G E D E N I E R ARGUMENTS Neutral 91% Negative 6% Positive 2% Online Sentiment – Northeast Winter Storms Sentiment Breakdown Negative, 72% Positive, 28% Negative 72% Positive 28% Negative Results •  Negative comments directed at climate change deniers for disagreeing with the notion that extreme cold weather is a symptom of global warming– including criticism of Senator Inhofe’s speech in which he used the existence of a snowball as evidence against the idea of global warming. •  Criticisms of Florida Governor Rick Scott for banning the use of the term “climate change.” •  Articles about the negative impact of not immediately responding to climate change. Positive Results •  Amused responses to some climate deniers arguments about the storm in the Northeast. •  Positive reactions to individuals attempting to address climate change or create broader awareness (e.g. Jon Stewart’s segment on climate change). GPG Original Digital Research
  37. 37. 1025 F Street NW, 9th Floor! Washington, DC 20004! 121 East 24th Street, 10th Floor ! New York, NY 10010! 202.337.0808 | GPG.COM! G P G R e s e a r c h ! ! G P G h a s a f u l l - s e r v i c e r e s e a r c h t e a m o f f e r i n g a f u l l c o m p l e m e n t o f q u a l i t a t i v e a n d q u a n t i t a t i v e p u b l i c o p i n i o n , a s w e l l a s d i g i t a l , r e s e a r c h s e r v i c e s . W e u s e r e s e a r c h t o i n f o r m m e s s a g e d e v e l o p m e n t a n d c o m m u n i c a t i o n s t r a t e g y , a s w e l l a s t o h e l p c l i e n t s a s s e s s a n d m o n i t o r c r i t i c a l i s s u e s a n d t r a c k t h e e f f e c t i v e n e s s o f s t r a t e g i c c o m m u n i c a t i o n c a m p a i g n s . ! ! G P G h a s e x t e n s i v e e x p e r i e n c e c o n d u c t i n g r e s e a r c h o n c o m p l e x i s s u e s a n d p o l i t i c a l t o p i c s w i t h d i v e r s e a u d i e n c e s . W e g o b e y o n d t h e s t a n d a r d Q & A , u s i n g i n n o v a t i v e , p r o j e c t i v e t e c h n i q u e s t o u n c o v e r k e y i n s i g h t s . T h e r e s u l t i s a c t i o n a b l e r e s e a r c h t h a t h e l p s s h a p e o u r c l i e n t s ’ m e s s a g i n g a n d s t r a t e g y . ! For more information about this presentation or to find out more about GPG’s research capabilities contact: Jason Boxt (jboxt@gpg.com)

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