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Why content model

  1. 1. We model content... Why content model?
  2. 2. Purpose ...to know the real players, their stakes, and what they’re playing for.
  3. 3. Structure ...to formalise and socialise the relationships between content types.
  4. 4. Meaning ...to add meaning to content so it make senses to both people and machines.
  5. 5. Responsive Design ...to use the ‘structure’ and ‘meaning’ of content to deliver the best x-device user experience.
  6. 6. APIs ...to make content accessible and available, everywhere.
  7. 7. Ubiquitous Language ...to unite around a single, shared vocabulary for business content.
  8. 8. Author Experience ...to truly understand why, what & how authors produce content, then design for that experience.
  9. 9. Adaptive ...to define processes to optimise the “flow” of content from one place to another.
  10. 10. Content Everywhere Teams ...to form new, x-displincinary teams, that produce and consume content.
  11. 11. Agility ...to fail fast, inspect and adapt content.
  12. 12. CMS ...to help select the right technology to produce, deliver, manage our content.
  13. 13. Cleve Gibbon (@cleveg) http://www.clevegibbon.com/content-modelling/ content modelling the art of designing structured content

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