Using Content Types and Metadata in SharePoint allows for defining types and functionality for content. Content Types can be managed globally using a Content Type Hub. Managing Content Types and Metadata is both technically and organizationally challenging. An effective approach is to establish solid governance across all levels to maintain control. The Term Store provides a central repository for managing terms associated with Content Types. Managing Content Types and Metadata in SharePoint can have a major impact on businesses by bringing consistency and structure to content.