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INTRODUCTION TOCONTENTMODELLINGMaish Nichani	Christine Oon
CONTENT MODELLING IS HOT!
WHAT IS THE PROBLEM CONTENTMODELLING SOLVES?
You are creating a website thatallows people to search, manage andprint recipes.	SCENARIOUse case #1	 Use case #2
CONTENT CREATIONRecipeSummaryWord count: 0 of 180IngredientsThaiCuisineInstructionsUpload Awesome Instragram Pictures!Uplo...
Presentation	PRESENTATIONContent	Responsive design	elit.Pellentesque vellacus vulputatemauris sodalesimperdiet. Donecvitae...
COST / EFFORTEffort	Cost	Investment
You are creating a website thatallows people to search, manage andprint recipes and also helps incooking the dish in the k...
DESIRED SCREEN• Phasellusplacerat nibhnon enimconsecteturelementum.• Fusce necerat et duisodalestincidunt.• Maurislaoreet ...
DESIRED SCREENFried Fish Hor Fun 2:00
RecipeSummaryWord count: 0 of 180IngredientsChineseCuisineInstructionsEXISTING CONTENTLorem ipsum dolor sit amet, consecte...
InvestorWRATH!COST / EFFORTEffort	Cost	Additional Investment
Content	 RecipeSummaryWord count: 0 of 180IngredientsChineseCuisineInstructionsBLOBSLorem ipsum dolor sit amet, consectetu...
CHUNKS NOT BLOBSContent	✗	✔	elit.Pellentesque vellacus vulputatemauris sodalesimperdiet. Donecvitae ipsum.Duis volutpattin...
CHUNKSContent type	Content elements	Coarse Fine
ADB’S CHUNKS
NPR’S CHUNKShttp://www.slideshare.net/danieljacobson/npr-examples-of-cope
CHUNK-AS-A-SERVICEUse chunks	lacusvulputatemaurissodaleslacusvulputatemaurissodalesOffer chunks
DBPEDIA
MUSICBRAINZ
BBC NATUREhttp://www.slideshare.net/reduxd/modeling-structured-content-ias13-workshop
BLOBS-TO-CHUNKS OPPORTUNITY!
PAGE AS AN API
RECIPE SCHEMA
DATA HIGHLIGHTER
CONTENT CARDS
It is about exploring and defining howcontent can be chunked and linked up toadd value to customers and businesses	WHAT IS ...
exploring and defining how 		content can be chunked and linked up 		to add value to 		customers and businesses	CHUNKED UP!N...
enhance	 infoseeking	increase	 interconnectedness	improve	 usability	increase	 reusability	improve	 management	be	 future ...
HOW TO MODEL CONTENT
RESEARCHExisting info	Subjectresearch	User research	Competitorresearch
SYNTHESISMap view	 List view	 Table view	 Author view
MAP VIEWRecipesChefsPeopleMealsSupermarketIngredientsOccassionsRecipesChefsPeopleMealsSupermarketIngredientsOccassionsserv...
LIST VIEW
TABLE VIEWMetadata Definition Schema Source Type Mandatory? Field… … … … … … …Summary LONGSummary fordesktopsthing.descrip...
AUTHOR VIEWNameSummary shortWord count: 0 of 180ExamplesExamplesWord count: 0 of 180Summary longWord count: 0 of 300ThaiCu...
Bring iton!Somemore!
ONE MORE TIME..CHUNKSNOTBLOBS
RESOURCES•  http://www.slideshare.net/reduxd/modeling-structured-content-ias13-workshop	•  https://blog.gathercontent.com/...
THANK YOU!
Introduction to Content Modelling
Introduction to Content Modelling
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Introduction to Content Modelling

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A short presentation on content modelling describing how it is an essential future friendly strategy. The presentation is pinned around Karen McGrane's Chunks-NOT-Blobs approach!

Published in: Design, Technology

Introduction to Content Modelling

  1. 1. INTRODUCTION TOCONTENTMODELLINGMaish Nichani Christine Oon
  2. 2. CONTENT MODELLING IS HOT!
  3. 3. WHAT IS THE PROBLEM CONTENTMODELLING SOLVES?
  4. 4. You are creating a website thatallows people to search, manage andprint recipes. SCENARIOUse case #1 Use case #2
  5. 5. CONTENT CREATIONRecipeSummaryWord count: 0 of 180IngredientsThaiCuisineInstructionsUpload Awesome Instragram Pictures!Upload Awesome Instragram Pictures!
  6. 6. Presentation PRESENTATIONContent Responsive design elit.Pellentesque vellacus vulputatemauris sodalesimperdiet. Donecvitae ipsum.Duis volutpattincidunt velit.Nulla facilisi.Class aptenttaciti sociosquad litoratorquent perconubia nostra,per inceptoshimenaeos.Suspendissemolestie variusmi.
  7. 7. COST / EFFORTEffort Cost Investment
  8. 8. You are creating a website thatallows people to search, manage andprint recipes and also helps incooking the dish in the kitchen! NEW SCENARIOUse case #1 Use case #2 Use case #3
  9. 9. DESIRED SCREEN• Phasellusplacerat nibhnon enimconsecteturelementum.• Fusce necerat et duisodalestincidunt.• Maurislaoreet magnaeu elitfacilisisdapibusvestibulumsem aliquam.•Phasellus placerat nibh non enimconsectetur elementum.Fusce nec erat et dui sodalestincidunt.Mauris laoreet magna eu elitfacilisis dapibus vestibulum semaliquam.Vivamus vitae est nulla, idsodales urna.Fried Fish Hor Fun 2:00
  10. 10. DESIRED SCREENFried Fish Hor Fun 2:00
  11. 11. RecipeSummaryWord count: 0 of 180IngredientsChineseCuisineInstructionsEXISTING CONTENTLorem ipsum dolor sit amet, consectetueradipiscing elit. Aliquam interdum pulvinar nibh.Maecenas eget nunc in justo rhoncus aliquam.Phasellus nisl mi, convallis ut, lacinia vel,Lorem ipsum dolor sit amet, consectetueradipiscing elit. Aliquam interdum pulvinar nibh.Maecenas eget nunc in justo rhoncus aliquam.Phasellus nisl mi, convallis ut, lacinia vel,sodales tempus, ante. Praesent eros. Aeneanfeugiat fringilla odio. Donec porttitor volutpatelit. Proin metus justo, accumsan vitae,egestas nec, porttitor nec, felis. Nam velodio a arcu consectetuer fringilla.Lorem ipsum dolor sit amet, consectetueradipiscing elit. Aliquam interdum pulvinar nibh.Maecenas eget nunc in justo rhoncus aliquam.Phasellus nisl mi, convallis ut, lacinia vel,sodales tempus, ante. Praesent eros. Aeneanfeugiat fringilla odio. Donec porttitor volutpatelit. Proin metus justo, accumsan vitae,egestas nec, porttitor nec, felis. Nam velodio a arcu consectetuer fringilla.Fried Fish Hor Fun
  12. 12. InvestorWRATH!COST / EFFORTEffort Cost Additional Investment
  13. 13. Content RecipeSummaryWord count: 0 of 180IngredientsChineseCuisineInstructionsBLOBSLorem ipsum dolor sit amet, consectetueradipiscing elit. Aliquam interdum pulvinarnibh. Maecenas eget nunc in justo rhoncusaliquam. Phasellus nisl mi, convallis ut,lacinia vel, sodales tempus, ante. Praesenteros. Aenean feugiat fringilla odio. Donecporttitor volutpat elit. Proin metus justo,accumsan vitae, egestas nec, porttitor nec,felis. Nam vel odio a arcu consectetuerfringilla.Lorem ipsum dolor sit amet, consectetueradipiscing elit. Aliquam interdum pulvinarnibh. Maecenas eget nunc in justo rhoncusaliquam. Phasellus nisl mi, convallis ut,lacinia vel, sodales tempus, ante. Praesenteros. Aenean feugiat fringilla odio. Donecporttitor volutpat elit. Proin metus justo,accumsan vitae, egestas nec, porttitor nec,felis. Nam vel odio a arcu consectetuerfringilla.
  14. 14. CHUNKS NOT BLOBSContent ✗ ✔ elit.Pellentesque vellacus vulputatemauris sodalesimperdiet. Donecvitae ipsum.Duis volutpattincidunt velit.Nulla facilisi.Class aptenttaciti sociosquad litoratorquent perconubia nostra,per inceptoshimenaeos.Suspendissemolestie variusmi.Nullafacilisi.Class aplacusvulputateadlitoratorquentperlacusvulputatemaurissodales
  15. 15. CHUNKSContent type Content elements Coarse Fine
  16. 16. ADB’S CHUNKS
  17. 17. NPR’S CHUNKShttp://www.slideshare.net/danieljacobson/npr-examples-of-cope
  18. 18. CHUNK-AS-A-SERVICEUse chunks lacusvulputatemaurissodaleslacusvulputatemaurissodalesOffer chunks
  19. 19. DBPEDIA
  20. 20. MUSICBRAINZ
  21. 21. BBC NATUREhttp://www.slideshare.net/reduxd/modeling-structured-content-ias13-workshop
  22. 22. BLOBS-TO-CHUNKS OPPORTUNITY!
  23. 23. PAGE AS AN API
  24. 24. RECIPE SCHEMA
  25. 25. DATA HIGHLIGHTER
  26. 26. CONTENT CARDS
  27. 27. It is about exploring and defining howcontent can be chunked and linked up toadd value to customers and businesses WHAT IS CONTENT MODELLING?
  28. 28. exploring and defining how content can be chunked and linked up to add value to customers and businesses CHUNKED UP!Nullafacilisi.Class aplacusvulputateadlitoratorquentperlacusvulputatemaurissodaleselit.Pellentesque vellacus vulputatemauris sodalesimperdiet. Donecvitae ipsum.Duis volutpattincidunt velit.Nulla facilisi.Class aptenttaciti sociosquad litoratorquent perconubia nostra,per inceptoshimenaeos.Suspendissemolestie variusmi.
  29. 29. enhance infoseeking increase interconnectedness improve usability increase reusability improve management be future friendly WHY MODEL CONTENT?
  30. 30. HOW TO MODEL CONTENT
  31. 31. RESEARCHExisting info Subjectresearch User research Competitorresearch
  32. 32. SYNTHESISMap view List view Table view Author view
  33. 33. MAP VIEWRecipesChefsPeopleMealsSupermarketIngredientsOccassionsRecipesChefsPeopleMealsSupermarketIngredientsOccassionsserved duringused in preparingusevisitstoreused increateuseprepare
  34. 34. LIST VIEW
  35. 35. TABLE VIEWMetadata Definition Schema Source Type Mandatory? Field… … … … … … …Summary LONGSummary fordesktopsthing.description Author Text Yes Text boxSummary SHORTFor RSS readers andmobilething.description Author Text Yes Text box… …. … … … … …
  36. 36. AUTHOR VIEWNameSummary shortWord count: 0 of 180ExamplesExamplesWord count: 0 of 180Summary longWord count: 0 of 300ThaiCuisine
  37. 37. Bring iton!Somemore!
  38. 38. ONE MORE TIME..CHUNKSNOTBLOBS
  39. 39. RESOURCES•  http://www.slideshare.net/reduxd/modeling-structured-content-ias13-workshop •  https://blog.gathercontent.com/from-blobs-to-chunks-a-real-life-example •  http://www.uie.com/events/ux_immersion/2013/workshops/karen-mcgrane/ •  http://karenmcgrane.com/2013/05/23/drupalcon-keynote-video-and-talk-notes/
  40. 40. THANK YOU!

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