5. PRODUCTS OF PRINT MEDIA
Products of print media are:
-Magazines
-Newspaper
-Billboards
-Posters
6. ADVANTAGES OF PRINT MEDIA
The Advantages of print media are:
- It is targeted at specific audiences
- It has high visibility
- It is high quality
- It is non-intrusive
7. DISADVANTAGES OF PRINT MEDIA
The disadvantages of print media are:
- It is time consuming
- It is expensive
- It is becoming unpopular
8. ADVANTAGES OF RADIOS
The advantages of radio are:
- The national stations are above the line
- The local stations are below the line
- They use jingles
- They use testimonials
- There is a large audience
- It is passive
- It is cheap and easy
- It is portable
- It is creative
9. DISADVANTAGES OF RADIOS
The disadvantages of the radio adverts are:
- They can get boring and annoying
- Has a lack of permanence