SlideShare a Scribd company logo
1 of 9
DIFFERENT TYPES OF ADVERTISING Niamh Wilson
PLATFORMS
The different platforms for advertising are:
- TV
-Radio
-Social media
-Billboards
- Posters
TRADITIONAL
Traditional media types we still use are:
-Newspaper
-Billboards
-Radio
-TV
MODERN ADVERTISING
Modern advertising products are:
websites
other digital advertisements
PRODUCTS OF PRINT MEDIA
Products of print media are:
-Magazines
-Newspaper
-Billboards
-Posters
ADVANTAGES OF PRINT MEDIA
The Advantages of print media are:
- It is targeted at specific audiences
- It has high visibility
- It is high quality
- It is non-intrusive
DISADVANTAGES OF PRINT MEDIA
The disadvantages of print media are:
- It is time consuming
- It is expensive
- It is becoming unpopular
ADVANTAGES OF RADIOS
The advantages of radio are:
- The national stations are above the line
- The local stations are below the line
- They use jingles
- They use testimonials
- There is a large audience
- It is passive
- It is cheap and easy
- It is portable
- It is creative
DISADVANTAGES OF RADIOS
The disadvantages of the radio adverts are:
- They can get boring and annoying
- Has a lack of permanence

More Related Content

What's hot

What's hot (20)

Advertising media
Advertising mediaAdvertising media
Advertising media
 
Media & advertising
Media & advertising Media & advertising
Media & advertising
 
Media and Advertising
Media and AdvertisingMedia and Advertising
Media and Advertising
 
Marketing Essentials: Advertising and Paid Media
Marketing Essentials: Advertising and Paid MediaMarketing Essentials: Advertising and Paid Media
Marketing Essentials: Advertising and Paid Media
 
Medium of Advertising
Medium of AdvertisingMedium of Advertising
Medium of Advertising
 
Media - Basics of advertising
Media - Basics of advertisingMedia - Basics of advertising
Media - Basics of advertising
 
Media types
Media typesMedia types
Media types
 
Advertising media
Advertising mediaAdvertising media
Advertising media
 
GRADE 6 EXHIBITION INFO (ONLY MY GROUP)
GRADE 6 EXHIBITION INFO (ONLY MY GROUP)GRADE 6 EXHIBITION INFO (ONLY MY GROUP)
GRADE 6 EXHIBITION INFO (ONLY MY GROUP)
 
International promotion
International promotionInternational promotion
International promotion
 
Advertising management Unit - 1 for BBA 3rd Semester
Advertising management Unit - 1 for BBA 3rd SemesterAdvertising management Unit - 1 for BBA 3rd Semester
Advertising management Unit - 1 for BBA 3rd Semester
 
Adverstising media
Adverstising mediaAdverstising media
Adverstising media
 
Ss advertising
Ss advertisingSs advertising
Ss advertising
 
Media Messages: Advertising
Media Messages: AdvertisingMedia Messages: Advertising
Media Messages: Advertising
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSEClass 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
 
Ad history
Ad historyAd history
Ad history
 
Types of Media
Types  of MediaTypes  of Media
Types of Media
 
Unit 2 advertising
Unit 2 advertisingUnit 2 advertising
Unit 2 advertising
 
Media selection in advertising
Media selection in advertisingMedia selection in advertising
Media selection in advertising
 

Similar to TypesOfAdvertisingPlatformsCompared

ADVERTISING MEDIA
ADVERTISING MEDIA ADVERTISING MEDIA
ADVERTISING MEDIA ssuserff26e9
 
typesofmedia-110808082840-phpapp01
typesofmedia-110808082840-phpapp01typesofmedia-110808082840-phpapp01
typesofmedia-110808082840-phpapp01Sravani Varma
 
typesofmedia-110808082840-phpapp01.ppt
typesofmedia-110808082840-phpapp01.ppttypesofmedia-110808082840-phpapp01.ppt
typesofmedia-110808082840-phpapp01.pptClaesTrinio
 
Innovation Strategies for an International Broadcaster
Innovation Strategies for an International BroadcasterInnovation Strategies for an International Broadcaster
Innovation Strategies for an International BroadcasterEuropean Journalism Centre
 
Group-1-MEDIA-FORMS.pptx
Group-1-MEDIA-FORMS.pptxGroup-1-MEDIA-FORMS.pptx
Group-1-MEDIA-FORMS.pptxmylynortiz
 
11) chapter 19 advertising overheads
11) chapter 19  advertising overheads11) chapter 19  advertising overheads
11) chapter 19 advertising overheadscwood
 
Advertising media
Advertising mediaAdvertising media
Advertising mediaKasiRaja4
 
Advantages of media advertisements manas & kalai
Advantages of media advertisements manas & kalaiAdvantages of media advertisements manas & kalai
Advantages of media advertisements manas & kalaiRaju Saini
 
Music Industry- Audiences Lesson 1
Music Industry- Audiences Lesson 1Music Industry- Audiences Lesson 1
Music Industry- Audiences Lesson 1hughes82
 
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
 
Marketing Chapter 19 Advertising
Marketing Chapter 19  AdvertisingMarketing Chapter 19  Advertising
Marketing Chapter 19 Advertisingmaleci
 
Electronic and Web Media
Electronic and Web MediaElectronic and Web Media
Electronic and Web MediaVirtu Institute
 

Similar to TypesOfAdvertisingPlatformsCompared (20)

ADVERTISING MEDIA
ADVERTISING MEDIA ADVERTISING MEDIA
ADVERTISING MEDIA
 
typesofmedia-110808082840-phpapp01
typesofmedia-110808082840-phpapp01typesofmedia-110808082840-phpapp01
typesofmedia-110808082840-phpapp01
 
Advertising
AdvertisingAdvertising
Advertising
 
Mp+ +b +chapter+15
Mp+ +b +chapter+15Mp+ +b +chapter+15
Mp+ +b +chapter+15
 
typesofmedia-110808082840-phpapp01.ppt
typesofmedia-110808082840-phpapp01.ppttypesofmedia-110808082840-phpapp01.ppt
typesofmedia-110808082840-phpapp01.ppt
 
Innovation Strategies for an International Broadcaster
Innovation Strategies for an International BroadcasterInnovation Strategies for an International Broadcaster
Innovation Strategies for an International Broadcaster
 
Advertising
AdvertisingAdvertising
Advertising
 
Group-1-MEDIA-FORMS.pptx
Group-1-MEDIA-FORMS.pptxGroup-1-MEDIA-FORMS.pptx
Group-1-MEDIA-FORMS.pptx
 
11) chapter 19 advertising overheads
11) chapter 19  advertising overheads11) chapter 19  advertising overheads
11) chapter 19 advertising overheads
 
Advertising media
Advertising mediaAdvertising media
Advertising media
 
Advantages of media advertisements manas & kalai
Advantages of media advertisements manas & kalaiAdvantages of media advertisements manas & kalai
Advantages of media advertisements manas & kalai
 
Types of media ppt week 2.pptx
Types of media ppt week 2.pptxTypes of media ppt week 2.pptx
Types of media ppt week 2.pptx
 
Music Industry- Audiences Lesson 1
Music Industry- Audiences Lesson 1Music Industry- Audiences Lesson 1
Music Industry- Audiences Lesson 1
 
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
 
Advertising print media
Advertising print mediaAdvertising print media
Advertising print media
 
Analog-Digital Wars
Analog-Digital WarsAnalog-Digital Wars
Analog-Digital Wars
 
Marketing Chapter 19 Advertising
Marketing Chapter 19  AdvertisingMarketing Chapter 19  Advertising
Marketing Chapter 19 Advertising
 
typesofadvertisement
typesofadvertisementtypesofadvertisement
typesofadvertisement
 
UNIT-II.pptx
UNIT-II.pptxUNIT-II.pptx
UNIT-II.pptx
 
Electronic and Web Media
Electronic and Web MediaElectronic and Web Media
Electronic and Web Media
 

More from niamhcw

False ad examples
False ad examplesFalse ad examples
False ad examplesniamhcw
 
Short films
Short filmsShort films
Short filmsniamhcw
 
Factors in children games
Factors in children gamesFactors in children games
Factors in children gamesniamhcw
 
Rushes log
Rushes logRushes log
Rushes logniamhcw
 
Running order of video clips and audio
Running order of video clips and audioRunning order of video clips and audio
Running order of video clips and audioniamhcw
 
Logo write up
Logo write upLogo write up
Logo write upniamhcw
 
20 marker improved
20 marker improved20 marker improved
20 marker improvedniamhcw
 
Insidious scene reflecting on theories and techniques
Insidious scene reflecting on theories and techniquesInsidious scene reflecting on theories and techniques
Insidious scene reflecting on theories and techniquesniamhcw
 
How producers of deadwood use mise en scene to create meaning
How producers of deadwood use mise en scene to create meaningHow producers of deadwood use mise en scene to create meaning
How producers of deadwood use mise en scene to create meaningniamhcw
 
How producers of deadwood use mise en scene to create meaning
How producers of deadwood use mise en scene to create meaningHow producers of deadwood use mise en scene to create meaning
How producers of deadwood use mise en scene to create meaningniamhcw
 
Dvd cover analysis
Dvd cover analysisDvd cover analysis
Dvd cover analysisniamhcw
 
Genre theories niamh wilson
Genre theories niamh wilsonGenre theories niamh wilson
Genre theories niamh wilsonniamhcw
 
Todorov and levi strauss
Todorov and levi straussTodorov and levi strauss
Todorov and levi straussniamhcw
 
Diegetic and non diegetic sounds in films
Diegetic and non diegetic sounds in filmsDiegetic and non diegetic sounds in films
Diegetic and non diegetic sounds in filmsniamhcw
 
Time warner sizzle reel
Time warner sizzle reelTime warner sizzle reel
Time warner sizzle reelniamhcw
 
Employment information package
Employment information packageEmployment information package
Employment information packageniamhcw
 
Key Words - Media
Key Words - MediaKey Words - Media
Key Words - Medianiamhcw
 

More from niamhcw (17)

False ad examples
False ad examplesFalse ad examples
False ad examples
 
Short films
Short filmsShort films
Short films
 
Factors in children games
Factors in children gamesFactors in children games
Factors in children games
 
Rushes log
Rushes logRushes log
Rushes log
 
Running order of video clips and audio
Running order of video clips and audioRunning order of video clips and audio
Running order of video clips and audio
 
Logo write up
Logo write upLogo write up
Logo write up
 
20 marker improved
20 marker improved20 marker improved
20 marker improved
 
Insidious scene reflecting on theories and techniques
Insidious scene reflecting on theories and techniquesInsidious scene reflecting on theories and techniques
Insidious scene reflecting on theories and techniques
 
How producers of deadwood use mise en scene to create meaning
How producers of deadwood use mise en scene to create meaningHow producers of deadwood use mise en scene to create meaning
How producers of deadwood use mise en scene to create meaning
 
How producers of deadwood use mise en scene to create meaning
How producers of deadwood use mise en scene to create meaningHow producers of deadwood use mise en scene to create meaning
How producers of deadwood use mise en scene to create meaning
 
Dvd cover analysis
Dvd cover analysisDvd cover analysis
Dvd cover analysis
 
Genre theories niamh wilson
Genre theories niamh wilsonGenre theories niamh wilson
Genre theories niamh wilson
 
Todorov and levi strauss
Todorov and levi straussTodorov and levi strauss
Todorov and levi strauss
 
Diegetic and non diegetic sounds in films
Diegetic and non diegetic sounds in filmsDiegetic and non diegetic sounds in films
Diegetic and non diegetic sounds in films
 
Time warner sizzle reel
Time warner sizzle reelTime warner sizzle reel
Time warner sizzle reel
 
Employment information package
Employment information packageEmployment information package
Employment information package
 
Key Words - Media
Key Words - MediaKey Words - Media
Key Words - Media
 

Recently uploaded

mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersChitralekhaTherkar
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting DataJhengPantaleon
 
PSYCHIATRIC History collection FORMAT.pptx
PSYCHIATRIC   History collection FORMAT.pptxPSYCHIATRIC   History collection FORMAT.pptx
PSYCHIATRIC History collection FORMAT.pptxPoojaSen20
 
MENTAL STATUS EXAMINATION format.docx
MENTAL     STATUS EXAMINATION format.docxMENTAL     STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxPoojaSen20
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppCeline George
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsKarinaGenton
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991RKavithamani
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 

Recently uploaded (20)

mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of Powders
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
 
PSYCHIATRIC History collection FORMAT.pptx
PSYCHIATRIC   History collection FORMAT.pptxPSYCHIATRIC   History collection FORMAT.pptx
PSYCHIATRIC History collection FORMAT.pptx
 
MENTAL STATUS EXAMINATION format.docx
MENTAL     STATUS EXAMINATION format.docxMENTAL     STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docx
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its Characteristics
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 

TypesOfAdvertisingPlatformsCompared