insidious dvd cover analysis

1. Thisis the DVD coverto the film‘Insidious’thatcame outin2010. The obviouscodesand
conventionsonthiscoverare,the blurbon the back of what the filmisabout,a listof special
features,reviewsfromcompaniesthathave watchedit, introductionof the title throughwhatthe
makershave alsoworkedonpreviously(paranormal activity),techspecandthe logoonthe spine of
the DVD withthe DVD sign.The maincodesof thiscoveristhe 3 objectsinthe pictures.The boyat
the front of the cover isa code as well asthe dark house behindhimandthenthe picture of the
same boy inbedhookedupto hospital equipmentwithastrange shadow byhisbedis a keycode to
the film.
Withthese codesbroke downintosymbolic,writtenandtechnical codesthenthe symboliccodes
wouldbe that the boy’sfacial expressionisverystraightanddoesn’tshow muchcharacter.He
doesn’tlookhimself andhiseyesare aweirdcomplexion.He hasa redhaze overhimthat
symbolisesdangerandpanic.He then has a verydull andgrey house behindhim, bymakingitlook
dull andnot invitingsymbolisesthatthe house hasakey importance tothe film.Bythe boybeing
rightat the frontof the covershowsthat hispresence incrucial inthe filmandthe fact that they
evenaddedthe house tothe frontcover showsthatthat is crucial inthe filmtoo.The writtencodes
of the coveris thatmost of the writingisredalsoshowingthe dangerof the filmandportrayingthe
genre of it beingahorror. One reviewonthe back of it isinquite squigglywritingmakingitlooklike
blooddrippingwhichalsoshowsitbeingaquite disturbingfilmattimes.Byhavingall the writingin
redand the title inbold,large,white lettersseparatesall the addedcodesfromthe title.He
technical codesissimilartothe symboliconesbythe boyshowingimportance inbeingangledright
at the frontshowinghisimportance.Alsobyaddingthe shadow atthe back of the covershowsthat
there’sunknowncharactersandshowsthe sense of hidingstuff byitbeingashadow.
The denotative levelsof the DVDcoveris the little boy,the locationandthe shadow inthe cornerof
the room shownat the back. These levelsshow the importance of the 3objectsbyaddingthemto
the front cover.