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Key words
BY NIAMH WILSON
Media Sectors
 Media sectors are a varied collection of organisations that share the
production, publication and distribution of media texts. For example,
broadcast television, radio, film and animation.
Media platforms
 A media platforms is a web-based technology that enables the
development, deployment and management of social media solutions and
services. For example, cable, and broadband
Media products
 Media products are a system that respond to the users actions through
actions such as moving images, videos, animations, audio and video
games.
Media institutions
 Media institutions are a company that owns numerous companies involved
in mass media enterprises, such as television and radio channels.
How they link together
If you took The Great British Bake Off for example;
 The programme itself is the product.
 The channel it is on is the institution.
 The device you watch it on is the sector
 The device you watch it on in this case is also the media platform
The implications as consumers
 If we take Great British Bake Off as an example again, the more we view it
the more it will be aired.
 If we use Apple products as an example the more we buy them the more
products they will release. Apple have brand loyalty as people buy the
products and then struggle to swap products they are using as they like
Apple so much.
 Newspapers influence consumers a lot by the owner of the company’s
views on current events in process around the world.

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Media Sectors, Platforms, Products and Institutions Explained

  • 2. Media Sectors  Media sectors are a varied collection of organisations that share the production, publication and distribution of media texts. For example, broadcast television, radio, film and animation.
  • 3. Media platforms  A media platforms is a web-based technology that enables the development, deployment and management of social media solutions and services. For example, cable, and broadband
  • 4. Media products  Media products are a system that respond to the users actions through actions such as moving images, videos, animations, audio and video games.
  • 5. Media institutions  Media institutions are a company that owns numerous companies involved in mass media enterprises, such as television and radio channels.
  • 6. How they link together If you took The Great British Bake Off for example;  The programme itself is the product.  The channel it is on is the institution.  The device you watch it on is the sector  The device you watch it on in this case is also the media platform
  • 7. The implications as consumers  If we take Great British Bake Off as an example again, the more we view it the more it will be aired.  If we use Apple products as an example the more we buy them the more products they will release. Apple have brand loyalty as people buy the products and then struggle to swap products they are using as they like Apple so much.  Newspapers influence consumers a lot by the owner of the company’s views on current events in process around the world.