Advertising media and advertising media types

1. ADVERTISING MEDIA
K.kalirajan

2. MEANING:
 Media refers to the channel of communication advertising media refer to a
while or
 instruments which is carrying the sales message of an advertiser to the
prospects.
 Simply, advertising media refers to the various media channels through
with
 advertising is done.
 In other words, advertising media communicate the promotional message
about
 products.

3. DEFINITION:
 According to business dictionary, “advertising media refers to various advertising
 vehicles such as millboards, magazines, newspapers, radio, television and internet by
which
 promotional message or communicated to the public by using words, speech and
pictures”.
 “advertising media refers to instruments that the used in the advertising industry for
 the transmission of advertising messages”.

4. ADVANTAGES:
 • This budget is stable and simple to offer.
 • Co-ordination between budget is easier to achieve.
 • The impact of change can be seen quickly.
 • It is easy to understand.
 • This budget may become out of date.

5. TYPES OF ADVERTISING MEDIA:
 Various advertising media are available to marketers.
 I. Broadcast media/electronic media:
 1. Radio media
 2. Television media
 II. Print media:
 1. Newspaper media
 2. Magazines media
 III. Outdoor and transit media:
 1. Outdoor media
 2. Transport media

6. IV. Specialty media:
V. Direct mail media:
 Broadcast/Electronic media:
 Advertisers use two types of media to reach target consumer over the air
waves. They
 are radio and television.

7. RADIO MEDIA:
 ➢ The radio is prominent vehicle of advertising in our country.
 ➢ The radio media may also be classified as national or local
advertisers.
 ➢ It serves principally local rather that national or large regional
markets.
 ➢ Many small advertisers use the radio media.
 ➢ It is also referred as mobile broadcast media.

8. ADVANTAGES:
 • Immediacy
 • Low cost/inexpensive
 • Flexibility
 • Tractability/mobility
 • Selective audience with minimum time

9. DISADVANTAGES:
 • Less future represented
 • Fragmentation
 • No visual appeal, i.e., only create the sense of hearing
 • Difficult to estimate audience
 • Less attractive than television media
 • Limited message is information can be given.

10. TELEVISION MEDIA:
 It has unique combination of sight and saint features i.e.; it has
audio visual
 effect.
 It creates a deep impact the other media.
 Most of the advertisers prefer to use television media majorly.
 It is particularly chosen by advertisers whose products require
demonstration.

11. ADVANTAGES:
 • Audio visual appeal i.e. demonstration value
 • Mass coverage
 • More flexibility
 • Repetition value
 • Creates the prestigious image
 • Sharing of pleasure

12. DISADVANTAGES:
 • High cast expensive
 • Lack of selectivity
 • Limited message due to limited time
 • Ignoring commercial easily

13. PRINT MEDIA:
 Print media can be classified into newspapers and magazines.
 Newspapers media

14. NEWSPAPERS MEDIA:
 ➢ A sizeable share of the total advertising budget is spent on advertising in
 newspapers.
 ➢ Newspapers in our country virtually reach most of the homes in the cites.
 ➢ Many members of the family read them.
 ➢ Their messages can be longer than those on the radio and T.V.
 ➢ Therefore, the message may be more complex and lengthier.
 ➢ Since, newspapers are local marketers can easily use them to reach particular
 markets.
 ➢ This selectivity is easily available.
 ➢ Much of the advertising carried by newspapers is promoted by local retailers
 and other local organizations.

15. ADVANTAGES:
 • Wide coverage
 • Creators flexibility
 • Direct communication
 • Supply of factual data

16. DISADVANTAGES:
 • Cost of reaching is high
 • Do not reproduce it does not high quality
 • No prestige of TV and magazines

17. MAGAZINES MEDIA:
 ➢ Magazines media are means of reaching different markets, both regional and
 national and of general and specific interest.
 ➢ An organization may approach national markets through such publications as
 the business week, Fermina, sports week, film fare etc.
 ➢ Regional marketers are available for those marketers who do not want a
 national coverage.
 ➢ Some marketers divide their markets on the basis of such variable as age.,
 educational level and interest
 ➢ They are likely to be concerned with the special interest magazines

18. OUTDOOR MEDIA:
 ➢ Outdoor advertising involves the use of signs and billboards, pesters are
 displays (such as those that appear on a building’s wall).
 ➢ The marketers may purchase billboards on the basis of showing.
 ➢ A showing indicates the percentage of the total population of a particular
 geographic area that will be exposed to it during a one-month period.
 ➢ The highest showing is 100
 ➢ Here, the number of billboards is as would attract approximately 90 percent of
 the local population about 20times during a month.
 ➢ Signs are usually smaller than billboards and are erected and maintained by
 the marketing rather than by the advertising media.

19. TRANSPORT ADVERTISING:
 ➢ It is appearing on the inside or outside of taxis, buses, railways, streetcars and
 other modes of passenger transport.
 ➢ Marketers may use transit advertising to attain high exposure to particular
 groups-commutes on their way to and from work and tourists.
 ➢ Repeat exposure is possible, for a majority of people in our country use public
 transport a recurring basis.

20. Thank you