6. You can find me here:
www.ondernemeringent.be
www.netlash.com
www.talkingheads.be
www.kobedewaele.be
www.kopjekoffie.be
www.twitter.com/netlash
(Yes, that’s a lot of www’s)
38. 3. Building a community
none to a lot €
- free: Wordpress, Drupal, Ning,
Twitter, Facebook...
- paying: Wordpress, Drupal,
Facebook...
- bespoke (see www.abconcerts.be)
39. 3. Building a community
Your own platform or
an existing social network?
40. 3. Building a community
You wouldn’t interrupt a
conversation on a phone -
why would you do it in a
social network?
41. 3. Building a community
Your own platform or
an existing social network?
Both are viable.
Ideal: mix of both.
67. 5. Maintain a community
Piramid
1 Creators
10 Commentators
100 Lurkers
1000 Strangers
68. 5. Maintain a community
1. From ‘stranger’ to ‘lurker’
- SEO
- widgets!
- other communities
- old media
- ‘viral’
69.
70. 5. Maintain a community
2. From ‘lurker’ to ‘commentator’
- babysteps
- co-creation
- progressive disclosure
71. 5. Maintain a community
3. From ‘commentator’ to ‘creator’
- ‘safe & sure’ - guidelines, policies
- build in status
- provoke: ask questions!
- reward
72. 5. Maintain a community
Maintainable!
- automatic content: API’s
(YouTube, Flickr, Wikipedia...)
- automatic moderation: karma
73. 5. Maintain a community
Maintainable!
- Use your members (promovation).
- Complete automatisation does not
exist...
74. 5. Maintain a community
a good community takes...
TIME and WORK