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Growing Your Community
Andy
Andy@BigMarker.com
Community Hero

Joe
Joe@BigMarker.com
Community Hero
Why grow?
•  Your community is a place to connect with
other like-minded people
•  You want the perfect sized community to
really establish this connection
•  For most online communities, that means
you need more people
The BigMarker home and find
•  This page lets you browse all of the public:
–  Active communities
–  Video conferences and Webinars
–  Recordings
Filling out your community
•  You need to complete:
–  Images
–  Description
–  About
–  Contact information
–  Personal profile
–  Community settings
The Fabulous 5 Growth Tactics:
1.  Use your networks
2.  Use social media outlets
3.  Take advantage of blogging
4.  Encourage member activity
5.  Host webinars
1. Use Your Networks
•  Right from the beginning you should invite:
–  Friends
–  Family
–  Colleagues

•  If you know someone who would love being
part of your group, invite them.
1. Use Your Networks (cont.)
•  Start off on the right foot
•  Having members in your community will
help attract more members
–  No one wants to be the first to the party

•  This is why you invite those contacts you
personally know
–  Get them in first, and it will be easier to get
others
2. Use social networks
2. Use social networks (cont.)
•  People that want to join your community
are out there
•  You just need to find them
•  Social networks are the easiest place to
look
•  Start by posting updates about your
community and conferences
2. Use social networks (cont.)
•  Popular social networks to try out:
–  Facebook
–  Twitter
–  LinkedIn
–  MySpace
–  Google+
–  Pinterest
–  Stumbleupon
–  Reddit
–  Bebo (UK)
–  Hi5 (Non-US)
3. Taking advantage of blogging
•  Having an active blog is a valuable
promotional tool
•  It becomes a funnel to your community
•  For hosting webinars:
–  Refer to your events
–  Your Blog/website is the most effective
marketing tool
–  Embed your conference recordings
3. Taking advantage of blogging
(cont.)
•  Blogs need content
•  Most bloggers don’t have time or the energy
to constantly come up with content
•  This is where you and your community
enter!
•  Reach out to bloggers that write about your
topic
–  A cooking community should reach out to
cooking bloggers

•  Tell them your story
4. Encourage member activity

“A community is like a ship, everyone ought to
be prepared to take the helm.”

-Henrik Ibsen
4. Encourage member activity (cont.)
•  Without your members help, your community can
become stagnant
•  Activity is what will drive you through the
community stages:
Stage

Incep*on

Establishment

Maturity

Mitosis

Descrip(on

The	
  community	
  just	
  
started.	
  You’re	
  pos(ng	
  
most	
  of	
  the	
  content	
  and	
  
invi(ng	
  most	
  of	
  the	
  
people	
  to	
  join.	
  You’re	
  
the	
  driving	
  force.	
  This	
  is	
  
where	
  most	
  
communi(es	
  fail.

The	
  community	
  is	
  on	
  a	
  
good	
  pace.	
  It’s	
  growing	
  
and	
  members	
  are	
  
sharing	
  on	
  their	
  own.	
  
You’re	
  no	
  longer	
  the	
  
driving	
  force.	
  You’re	
  a	
  
facilitator.

Take	
  a	
  vaca(on,	
  because	
  
this	
  community	
  is	
  100%	
  
its	
  own	
  en(ty.	
  If	
  it	
  was	
  
garden,	
  you’re	
  just	
  
trimming	
  here	
  and	
  
there.	
  If	
  you	
  leD,	
  the	
  
community	
  would	
  
con(nue	
  to	
  grow.

The	
  community	
  has	
  
grown	
  so	
  large	
  that	
  you	
  
need	
  sub-­‐groups	
  to	
  
facilitate	
  more	
  specific	
  
and	
  in(mate	
  
conversa(ons.	
  Each	
  sub-­‐
group	
  will	
  go	
  back	
  to	
  the	
  
incep(on	
  stage.

%	
  of	
  organizer	
  posted	
  
content

50	
  to	
  100%

<	
  50%

<	
  10%

50	
  to	
  100%
4. Encourage member activity (cont.)
•  We suggest to create a schedule for posting. For
example:
1.  Monday - Opinion feature (stir debate)
2.  Tuesday - News article repost
3.  Wednesday - Host a video chat
4.  Thursday - Featured interview (can be with
outsiders or those in your group)
5.  Friday - Event for the weekend.
6.  Saturday - Welcome newcomers
7.  Sunday - Summary of the week and a look
forward to the next week
18	
  
5. Host webinars
•  If content is king, then the webinar is the
king of kings
•  They are a way for you to:
–  Share knowledge
–  Meet your members face-to-face
–  Interact with your community
–  Promote your community to outsiders
5. Host webinars (cont.)
•  On BigMarker, hosting a webinar is easy
•  Click “Host a conference” and you are on
your way
•  Then, you want to promote your webinar
with the same tools you used before
–  Inviting relevant contacts
–  Working social media
–  Telling the blogging world
Andy
Andy@BigMarker.com
Community Hero

Joe
Joe@BigMarker.com
Community Hero

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5 easy tips on growing your online community

  • 3. Why grow? •  Your community is a place to connect with other like-minded people •  You want the perfect sized community to really establish this connection •  For most online communities, that means you need more people
  • 4. The BigMarker home and find •  This page lets you browse all of the public: –  Active communities –  Video conferences and Webinars –  Recordings
  • 5.
  • 6. Filling out your community •  You need to complete: –  Images –  Description –  About –  Contact information –  Personal profile –  Community settings
  • 7.
  • 8. The Fabulous 5 Growth Tactics: 1.  Use your networks 2.  Use social media outlets 3.  Take advantage of blogging 4.  Encourage member activity 5.  Host webinars
  • 9. 1. Use Your Networks •  Right from the beginning you should invite: –  Friends –  Family –  Colleagues •  If you know someone who would love being part of your group, invite them.
  • 10. 1. Use Your Networks (cont.) •  Start off on the right foot •  Having members in your community will help attract more members –  No one wants to be the first to the party •  This is why you invite those contacts you personally know –  Get them in first, and it will be easier to get others
  • 11. 2. Use social networks
  • 12. 2. Use social networks (cont.) •  People that want to join your community are out there •  You just need to find them •  Social networks are the easiest place to look •  Start by posting updates about your community and conferences
  • 13. 2. Use social networks (cont.) •  Popular social networks to try out: –  Facebook –  Twitter –  LinkedIn –  MySpace –  Google+ –  Pinterest –  Stumbleupon –  Reddit –  Bebo (UK) –  Hi5 (Non-US)
  • 14. 3. Taking advantage of blogging •  Having an active blog is a valuable promotional tool •  It becomes a funnel to your community •  For hosting webinars: –  Refer to your events –  Your Blog/website is the most effective marketing tool –  Embed your conference recordings
  • 15. 3. Taking advantage of blogging (cont.) •  Blogs need content •  Most bloggers don’t have time or the energy to constantly come up with content •  This is where you and your community enter! •  Reach out to bloggers that write about your topic –  A cooking community should reach out to cooking bloggers •  Tell them your story
  • 16. 4. Encourage member activity “A community is like a ship, everyone ought to be prepared to take the helm.” -Henrik Ibsen
  • 17. 4. Encourage member activity (cont.) •  Without your members help, your community can become stagnant •  Activity is what will drive you through the community stages: Stage Incep*on Establishment Maturity Mitosis Descrip(on The  community  just   started.  You’re  pos(ng   most  of  the  content  and   invi(ng  most  of  the   people  to  join.  You’re   the  driving  force.  This  is   where  most   communi(es  fail. The  community  is  on  a   good  pace.  It’s  growing   and  members  are   sharing  on  their  own.   You’re  no  longer  the   driving  force.  You’re  a   facilitator. Take  a  vaca(on,  because   this  community  is  100%   its  own  en(ty.  If  it  was   garden,  you’re  just   trimming  here  and   there.  If  you  leD,  the   community  would   con(nue  to  grow. The  community  has   grown  so  large  that  you   need  sub-­‐groups  to   facilitate  more  specific   and  in(mate   conversa(ons.  Each  sub-­‐ group  will  go  back  to  the   incep(on  stage. %  of  organizer  posted   content 50  to  100% <  50% <  10% 50  to  100%
  • 18. 4. Encourage member activity (cont.) •  We suggest to create a schedule for posting. For example: 1.  Monday - Opinion feature (stir debate) 2.  Tuesday - News article repost 3.  Wednesday - Host a video chat 4.  Thursday - Featured interview (can be with outsiders or those in your group) 5.  Friday - Event for the weekend. 6.  Saturday - Welcome newcomers 7.  Sunday - Summary of the week and a look forward to the next week 18  
  • 19. 5. Host webinars •  If content is king, then the webinar is the king of kings •  They are a way for you to: –  Share knowledge –  Meet your members face-to-face –  Interact with your community –  Promote your community to outsiders
  • 20. 5. Host webinars (cont.) •  On BigMarker, hosting a webinar is easy •  Click “Host a conference” and you are on your way •  Then, you want to promote your webinar with the same tools you used before –  Inviting relevant contacts –  Working social media –  Telling the blogging world