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Social Media Victories


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Handout version of slides from the September BACN meeting: Patrick Schwerdtfeger's "Social Media Victories" presentation

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Social Media Victories

  1. 1. Social Media Victories If you’re curious … Schwerdtfeger [ shwert – feger ] an old German name meaning “sword smith”. 13 letters, only 3 vowels, all e’s. Mortgage Broker 2005 January 19th, 2006 8 00 $2 Hotel seminars to find clients … I posted something to find … I became a believer! Modern Marketing OFFLINE ONLINE vs Marketing Marketing … and people found it. 1
  2. 2. The Big Four … What is Social Media? Social Media Social Networks Facebook LinkedIn What is Social Media? What is Social Media? Social Bookmarking Blogging Directories DIGG Technorati Delicious BlogCatalog What is Social Media? What is Social Media? Group Platforms Micro-Blogging Utilities Meetup Twitter Yahoo Groups FriendFeed 2
  3. 3. What is Social Media? What is Social Media? Sharing Communities Platforms that facilitate YouTube communication Flickr between users. What is Social Media? Think: Hub & Spokes The Centerpiece … Your BLOG The Conversation … 2009 Twitter Study 40% of tweets are “pointless babble”. 38% are conversational between users. 8.5% are self-promotion or spam. Only 8.7% have “pass-along value”. Pear Analytics, 2009 3
  4. 4. #webify Tweets 4 Reasons to Tweet Community – Interact with Followers. Business – Promote your Products. Wisdom – Demonstrate your Expertise. Life – Share a bit of your Personal Life. Corporate Successes Twitter Tools TweetLater – Automate Twitter Feed. Twellow – Find People in your Industry. TweetDeck – Organize your Following. Kogi BBQ The Opportunity … Participate in the Conversation Chapter 31 – Leverage Twitter 4
  5. 5. The Contacts … Emails from LinkedIn 1 Learn from the best. 2 3 4 Buddy Media The Opportunity … Communicate with + 300% Precision Chapter 30 – Leverage LinkedIn 5
  6. 6. The Community … Where is Facebook? Casual Professional Facebook Facilities Facebook Profiles Profiles – People with friends & family. Visibility – 2 hurdles. Groups – People with similar interests. Messages = emails. Pages – Brand property for businesses. Limited to 5000 “Friends”. Facebook Groups Facebook Pages Visibility – 1 hurdles. Visibility – 0 hurdles. Messages = depends. Messages = updates. Unlimited Group “Members”. Unlimited Page “Fans”. 6
  7. 7. Sending Updates Facebook for Business Create a Facebook Page or Group. Post cool events people want to attend. Promote events w/ Facebook PPC ads. Post & tag photos and videos of events. Tag People in Photos Adobe: Real or Fake? Joanne Smith Karla Jones The Opportunity … The Channel … Engage Your Community Chapter 29 – Leverage Facebook 7
  8. 8. What Inspires Trust? Educational Content High Video Content Audio Content Text with a Photo Low Text Only Necessary Equipment Australia Tourism Best Job in the World Copy Tags 1929 Wall Street 34,684 video applications submitted. Stock Market Crash (Views = 89,693) 425,000 email-verified votes cast. So use the same Enormous worldwide media exposure. (or similar) title, description & tags! 8
  9. 9. Will it Blend? The Opportunity … Leverage + 700% Rich Media Chapter 54 – Upload YouTube Videos Review Opportunities Populate the Internet! Twitter – Participate in the Conversation. LinkedIn – Communicate with Precision. Facebook – Engage Your Community. YouTube – Leverage Rich Media. Webify Your Business Internet Marketing Secrets for the Self-Employed $18.95 9