Email Layout and Function

1. Two Columns
Single Column
Multi-column
Effective Headline
prominent call-to-action
Effective Headline
call-to-action
call-to-action
call-to-action
Effective Headline
call-to-action
call-to-action
Email Marketing for Experts
A Look Into Basic Email Design
EMAIL LAYOUT AND FUNCTION
A single column layout is a simple solution for an
extremely focused email with a single, specific
call-to-action to direct all attention to one subject.
The first step in designing an email is deciding what it will be used for. Will it have one main call-to-action,
be packed full of information, or display new products? Depending on your email’s purpose, the layout
must harmonize with the content to provide the best vessel to communicate your message.
Outlined below are a few basic email wireframes—blueprints or visual guides that represent the
framework of the email—and what they are best suited for.
A two-column layout can hold more information
and is great to reinforce your brand and start
a relationship with your customers.
With a multiple column email you can appeal
to a wider audience by being able to cover
many topics.
Grab the reader’s
attention
Simple design &
limited images
Fits more information
above-the-fold
Register for Webinar
Specific Sale
Featuring One Product
Featured Event
One Specific Call-to-action:
Best Used For:
Lead Generation
Email Campaigns
Lead Nurturing
Product Updates
E-Commerce
Best Used For:
Clear and catchy
section headers
Interesting and clear
visuals and images
Non-crucial content
Easy to get to
landing page
SOURCES: HUBSPOT, ADVERTISING AGE,
PEDOWITZ GROUP, SMART INSIGHTS
© 1995-2012 Net Atlantic, Inc. All rights reserved.