![Subject Line
Short, sweet, and simple
41-50 characters
Avoid Technical Jargons
Avoid misleading subject lines
Example 1 Example 2 Example 3 Example 4 Example 5
Urgency
You’ve got ONE DAY to watch
this!
Your 7-figure plan goes bye-by
e at midnight
Curiosity
Is this the hottest career in
marketing?
Your 7-figure plan goes bye
-bye at midnight
New Product
Launch
We have got you covered
with new styles
A little luxuryat a great
price
Abandoned
cart
Your cart misses You!
The price dropped for s
omething in your cart
Generic
[Company Name] Sales & Ma
rketing Newsletter”
“Invitation from [Company
Name]”
Personal:
Application for XYZ job role](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Thursday Tips
- 1. Email Marketing 101: Series 1 01 02 03 04 Subject Do’s and Don’ts of Subject Lines Preheader Definition of a Preheader and it’s use Email Body Types of content in an email body CTAs Types of CTAs to be added
- 2. Subject Line Short, sweet, and simple 41-50 characters Avoid Technical Jargons Avoid misleading subject lines Example 1 Example 2 Example 3 Example 4 Example 5 Urgency You’ve got ONE DAY to watch this! Your 7-figure plan goes bye-by e at midnight Curiosity Is this the hottest career in marketing? Your 7-figure plan goes bye -bye at midnight New Product Launch We have got you covered with new styles A little luxuryat a great price Abandoned cart Your cart misses You! The price dropped for s omething in your cart Generic [Company Name] Sales & Ma rketing Newsletter” “Invitation from [Company Name]” Personal: Application for XYZ job role
- 3. CTA This is the game-changer of your email and should be clear and action provocating • Learn More • Click Here • Know More • Call us • Schedule a demo Examples 01 02 03 04 05 Shouldshowurgency Briefwithnotmorethan5 words Actionoriented–Begin withaverb ClearandPredicatble Limitedandvisible
- 4. Preheader Preheaders usually follow a subject line to make the intent of your email clear. It should be within 100 characters and briefly give a short summary of the email body. Subject: 50% off your first order Preheader: Enjoy your lunch and split the dessert at half the price. Subject: Company Name: Newsletter Announcement Preheader: We are back to share our quarterly updates. Example 2 Example 1
- 5. Email Body This is the heart of your email. Make sure it’s clear, simple and easy to digest. The design of your email should be simple preferably use single/double column layouts only if you are using both image and text in the email body. Types of Email Content: Static: This contains text an d image with a simple layout Dynamic: Personalized ema il content. This may contain name of the person, their pre ferences, etc. The emails are based on behavioral data