The document provides feedback from an audience on various marketing materials for a music release, including the CD cover, inlay, back insert, magazine advert, music video, and more. The feedback suggested changes to things like colors, layouts, images, and text to make the materials more visually appealing and clearly convey the intended messages. Suggested changes included adding more color to the CD cover, rearranging elements on the back insert, adjusting colors on the magazine advert to fit the overall scheme, and splitting screens in the music video to show two scenes simultaneously.
2. After some audience feedback from our peers
who fit our target audience ,they suggested the
colour on the ancillary texts needed to be
changed for many reasons.
1) The greyscale picture on the CD cover and
advert and the silhouette on the back insert
clashed against the grey background.
2) The magazine cover wasn't very appealing as
there wasn't much colour expect grey, blue
and white.
3) The black writing didn't stand out on the grey
on the back insert.
4) There wasn't much colour the CD cover
looked plain.
3. Feedback on CD cover:
1) Add a 5th picture which is close enough to a very light silhouette. This will give a more
finished look to the reoccurring pictures.
2) Lower the name of artist and name of album – this will make the space look less
empty.
3) Add the logo of the record company.
4) Change the colour of TORN to red.
4. Feedback on Inlay:
1) Add credit to production team etc. (included family, friends and fans)
2) Swap the picture around, however, with the artist still looking into the text.
3) Make the picture bigger, this will take up more space.
4) Change typography to red to keep the colour scheme.
5. Feedback on Back insert:
1) Instead of carrying on with the off white colour scheme as a background colour, a
reverse of colours will look good. Changing the background colour from off white to
red and the wording TORN from red to off white.
2) Change centre text to align text to left in order for the cover to look well organised.
With this text change it to the same colour as TORN and keep only important
information in black as this will stand out.
3) Like the positioning of the picture, shows the full effect of the silhouette as the writing
is one the other side.
4) The positioning of everything is clear. I like there’s a silhouette instead of a proper
picture as in the front there’s five pictures which are faded.
6. Feedback on Magazine advert:
1) Once the background colour has
changed to off white, keep the 1st layer
a darker colour as it will enable to show
a full effect of the torn effect that you
are trying to put forward.
2) Move the artist name and album name
higher as like before it will make the
page look fuller.
3) Instead of a blue outline around the
CD, add a red outline as it will allow
your cover to stand out and fit to the
colour scheme that you and your group
have used.
4) Keep the code scanner and logos of
where the product can be bought. This
My teacher advised me to is helpful information for anyone
move the picture up wanting to by the CD.
slightly and make the
wording ‘OUT NOW’
slightly smaller as before it After the production process
was covered by the tear. and showing my teacher, he
told me to correct the wording
– changing the word purchase
to content.
7. Feedback on Music video:
After showing footage during the production stage, some of my fellow peers noticed the
lip-sync was a little out. With this in mind, my group and I made the footage a little bit
slower in order for the lip-syncing to look good.
8. Feedback on Music video:
After showing footage during the production stage, our target audience liked the idea of
having the first stop motion scene in colour – as this was a happy time in the past and
having the second stop motion in black and white – as this is when she was the ‘cheating’
taking place and was a bad memory.
9. Feedback on Music video:
After showing footage during the production stage, some of our audience saw the footage
and found instead of going back and forth between the two scenes above, to simply split
the screen as this will allow the audience to see both of them talking at the same time.
